Data Analytics and Marketing


Study level
1-2 years
Study locations
Berlin or Online
Accredited by
MSc Data Analytics and Marketing

Course Overview

Study your master’s in data analytics and marketing with us in Germany and learn how to successfully interpret and manage large datasets to create winning marketing strategies.

Do you already have a background in data analytics and marketing, and feel ready to gain the skills you need to take on a more senior management position in the field? The CIM-accredited MSc Data Analytics and Marketing course offered at our Berlin campus will teach you how to use a modern, multi-channel approach in the analysis and interpretation data.

Through this course you’ll learn how to understand your customers’ needs and desires based on advanced data engineering. This will give you the ability to track marketing performance and generate fesh customer insights - giving you the specialised knowledge you need to rise to senior levels in your career.

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Find out more about this degree programme and the modules covered by downloading our degree brochure.
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Fast track your career with Arden
Arden courses are designed so that you can study additional programmes alongside them. Find out more about how you can study an additional industry certified course alongside your studies.
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Your CIM membership
This course is accredited by the Chartered Institute of Marketing, so you’ll leave with a degree that is recognised in both academic and professional fields. The cost of the CIM Affiliate Membership is included while you are actively studying with us, which gives you access to a range of great resources.

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By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate.


I learn better face-to-face, so blended learning gives me an opportunity to do both face-to-face learning and independent online study. This is better for me because I need time for my daughter as well as my studies, so now I have time for both.

Nkechi Mathilda Nwobi
Nkechi Mathilda Nwobi
MSc Project Management student, Arden University Berlin


To earn your master’s in data analytics and marketing, you’ll complete 180 credit hours divided over the following 7 modules:

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

How do we assess you?

The way we assess our students provides you with the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a range of methods to keep track of how well you are progressing. These include:

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Portfolios of work
  • Exams

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.

That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.


To be eligible to study this degree, we need to see that you have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. Get in touch to find out more. 

If you don’t have academic qualifications

At Arden University we are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study your master's course. We may also want references and evidence of relevant work experience.

Don’t have any of the above?

If you have other postgraduate-level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.


Before embarking on your master’s degree, take a moment to get familiar with our staff here in Berlin. Our Computing and IT faculty members are a dedicated group of professionals who each have years of experience in their field, and want to help guide you towards your career goals. Follow the link below to get to know the faculty a little bit better.

Dr Tobias Kliem
Dr Tobias Kliem
Head of Arden University Berlin Campus
Read More

No matter what career path you choose within the field of data analytics and marketing, you’ll have all the tools you need to lead in the workplace. 


I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.

Jasvir Markandy
Jasvir Markandy
MSc IT Security Management graduate, Arden University Berlin

What will I gain from this degree?

We strive to prepare all graduates for a wide range of career paths by instilling transferable skills you can apply in whatever professional role you find yourself. When you graduate with your master’s in data analytics and marketing, you’ll have knowledge of:

  • Data’s important role in the decision making process
  • Marketing management principles on an advanced level
  • How to advise on strategies which support marketing functions
  • The international scope of marketing
  • Successfully completing and presenting research independently 

What can I do after Arden University?

After earning your master’s degree in data analytics and marketing, you’ll be better positioned to land a role in leadership, or get more specialised work in your field. As a graduate of our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany.

With some more specialised training, you could find yourself in a fulfilling career as a:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Chartered Institute of Marketing

Who are they and why are they important?

The Chartered Institute of Marketing (CIM) has been developing and supporting marketers and the profession itself for over 100 years. Today, the CIM is one of the world’s largest professional marketing bodies and is made up of more than 3,000 Chartered Marketers.

This course has been aligned to the CIM’s Diploma in Professional Marketing, which means that after graduating you’ll be able to add more value to your qualification for relatively little extra cost and time by submitting your assessments to the CIM.

You have the choice to complete your course via online learning or full-time at our Berlin campus. 

Take a look at some of the quick links below to discover more about the student experience at Arden University Berlin.

Study in Berlin

Named the start-up capital of Europe, Berlin is home to a growing list of internationally-regarded corporations and has office locations for countless household names like Sony, Daimler, and the Axel Springer Media Group.

Students studying abroad in Berlin even have the chance to get their foot in the door to the European job market; international students are permitted to work 120 full and 240 half days per year, and graduates can apply for an 18-month post-residency permit in Germany to gain more work experience.

Online Learning

How does it work?

With online learning, you decide when and where you work through your self-guided learning materials, without being held to a set lecture timetable. If you’re interrupted during a lesson, simply pause the materials and continue later. You can also communicate and collaborate with your tutor and classmates through live online forums and email. 

Find out more about how Online Learning works.