Study your master’s in data analytics and marketing with us in Germany and learn how to successfully interpret and manage large datasets to create winning marketing strategies.
Do you already have a background in data analytics and marketing, and feel ready to gain the skills you need to take on a more senior management position in the field? The CIM-accredited MSc Data Analytics and Marketing course offered at our Berlin campus will teach you how to use a modern, multi-channel approach in the analysis and interpretation data.
Through this course you’ll learn how to understand your customers’ needs and desires based on advanced data engineering. This will give you the ability to track marketing performance and generate fesh customer insights - giving you the specialised knowledge you need to rise to senior levels in your career.
By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate.
I learn better face-to-face, so blended learning gives me an opportunity to do both face-to-face learning and independent online study. This is better for me because I need time for my daughter as well as my studies, so now I have time for both.
To earn your master’s in data analytics and marketing, you’ll complete 180 credit hours divided over the following 7 modules:
The way we assess our students provides you with the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a range of methods to keep track of how well you are progressing. These include:
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.
That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.
To be eligible to study this degree, we need to see that you have:
We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. Get in touch to find out more.
At Arden University we are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.
We’ll ask you for a personal statement that demonstrates your ability to study your master's course. We may also want references and evidence of relevant work experience.
If you have other postgraduate-level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.
If you don’t already have a degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.
Before embarking on your master’s degree, take a moment to get familiar with our staff here in Berlin. Our Computing and IT faculty members are a dedicated group of professionals who each have years of experience in their field, and want to help guide you towards your career goals. Follow the link below to get to know the faculty a little bit better.
No matter what career path you choose within the field of data analytics and marketing, you’ll have all the tools you need to lead in the workplace.
I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.
We strive to prepare all graduates for a wide range of career paths by instilling transferable skills you can apply in whatever professional role you find yourself. When you graduate with your master’s in data analytics and marketing, you’ll have knowledge of:
After earning your master’s degree in data analytics and marketing, you’ll be better positioned to land a role in leadership, or get more specialised work in your field. As a graduate of our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany.
With some more specialised training, you could find yourself in a fulfilling career as a:
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.