MSc Data Analytics and Marketing

Data Analytics and Marketing

MSc

Summary

Study level
Award
Master's
Location
Berlin or Online
School of Computing

Course Overview

Study your master’s in data analytics and marketing with us in Germany and learn how to successfully interpret and manage large datasets to create winning marketing strategies.

Do you already have a background in data analytics and marketing, and feel ready to gain the skills you need to take on a more senior management position in the field? The CIM-accredited MSc Data Analytics and Marketing course offered at our Berlin campus will teach you how to use a modern, multi-channel approach in the analysis and interpretation data.

Through this course you’ll learn how to understand your customers’ needs and desires based on advanced data engineering. This will give you the ability to track marketing performance and generate fesh customer insights - giving you the specialised knowledge you need to rise to senior levels in your career.

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Career development resources
You'll have online access to a huge range of career development tools from the day you start studying.
Learn more
Professional accreditation
This course is accredited by the Chartered Institute of Marketing, a respected UK body in the promotion of successful marketing careers.

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Course details and modules

By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate.

Nkechi Mathilda Nwobi

I learn better face-to-face, so blended learning gives me an opportunity to do both face-to-face learning and independent online study. This is better for me because I need time for my daughter as well as my studies, so now I have time for both.

Nkechi Mathilda Nwobi
MSc Project Management student, Arden University Berlin
What it's really like to study at Arden University Berlin
Video •

Modules

To earn your master’s in data analytics and marketing, you’ll complete 180 credit hours divided over the following 7 modules:

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

How do we assess you?

The way we assess our students provides you with the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a range of methods to keep track of how well you are progressing. These include:

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Portfolios of work
  • Exams

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide. 

Oscar Bustillo

I have enjoyed doing my master’s here because it’s not like a traditional university where you sit in a classroom and a lecturer talks and you write down everything. I like that when we come here there’s actually a discussion and we do a lot of analysis.

Oscar Bustillo
MSc Project Management student, Arden University Berlin

Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully. 

Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted. 

Learn more about our Berlin campus


Online learning

How does it work?

Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.  

Our online students study their degree through ilearn, Arden’s university campus in the cloud.  ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).

ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy. 

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning. 

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

Eligibility

To be eligible to study this degree, we need to see that you have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. Get in touch to find out more. 

If you don’t have academic qualifications

At Arden University we are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study your master's course. We may also want references and evidence of relevant work experience.

Don’t have any of the above?

If you have other postgraduate-level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

Dr Tobias Kliem

Before embarking on your master’s degree, take a moment to get familiar with our staff here in Berlin. Our Computing and IT faculty members are a dedicated group of professionals who each have years of experience in their field, and want to help guide you towards your career goals. Follow the link below to get to know the faculty a little bit better.

Dr Tobias Kliem
Head of Arden University Berlin Campus

Career prospects

No matter what career path you choose within the field of data analytics and marketing, you’ll have all the tools you need to lead in the workplace. 

Jasvir Markandy

I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.

Jasvir Markandy
MSc IT Security Management graduate, Arden University Berlin

What will I gain from this degree?

We strive to prepare all graduates for a wide range of career paths by instilling transferable skills you can apply in whatever professional role you find yourself. When you graduate with your master’s in data analytics and marketing, you’ll have knowledge of:

  • Data’s important role in the decision making process
  • Marketing management principles on an advanced level
  • How to advise on strategies which support marketing functions
  • The international scope of marketing
  • Successfully completing and presenting research independently 

What can I do after Arden University?

After earning your master’s degree in data analytics and marketing, you’ll be better positioned to land a role in leadership, or get more specialised work in your field. As a graduate of our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany.

With some more specialised training, you could find yourself in a fulfilling career as a:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Industry skills

Career Development Resources

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.

The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more. 

Career development resources

Once you’ve enrolled with Arden, our careers centre is easily accessible directly from inside our online platform, ilearn. The careers centre is here to help you discover the areas of your academic and professional life that you find most meaningful and rewarding, and then apply this to your career pathway. 
Just a few of the career tools you’ll find in the careers centre include:

  • CV360, which analyses your CV and provides instant feedback for improvement
  • Interview360, helping you practise your interview technique in a stress-free environment and tackle some of the most common interview questions - as many times as you need to
  • Aptitude tests to help your improve your critical thinking, numeric, and logical reasoning skills
  • 100s of interactive courses focused on giving you the skills and confidence you need to excel in your professional life. 
  • My Jobs, where you can search employment vacancies, browse employer profiles by location and, or connect with other employees on LinkedIn.