Business (Marketing)

BA (Hons)

Study level
3 years
Study locations
Berlin or Online
Accredited by
BA (Hons) Business (Marketing)

Course Overview

Marketing professionals are critical to the success of any modern company. Study your BA in marketing with us in Germany and gain up-to-date skills you can put to use in the modern marketing environment with a CMI-accredited degree.

The BA (Hons) Business (Marketing) course at our Berlin campus will teach you how to provide value to organisations by analysing real-world business problems and offering creative marketing solutions - all taught by experienced lecturers with a mix of research and professional backgrounds who are ready to share their extensive experience with you. 

On the course, you’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the cultural, social, economic, and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. Additional course modules covering business areas such as operational planning, finance, and management theory mean that you’ll graduate with transferable skills for a flexible career outlook after you graduate. 

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Find out more about this degree programme and the modules covered by downloading our degree brochure.
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Fast track your career with Arden
Arden courses are designed so that you can study additional programmes alongside them. Find out more about how you can study an additional industry certified course alongside your studies.
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Your CMI membership
This course is accredited by the Chartered Management Institute (CMI), so you’ll leave with a CMI qualification in leadership and management alongside your degree. The cost of CMI membership is included while you are actively studying with us, which gives you access to a range resources and events.

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Through a deep dive into strategic management concepts and exploring key pillars of business like marketing and finance, you’ll get skills to thrive on your chosen career path.


This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
Martine Crawford
BA (Hons) Business (Marketing)
Read more


Before we hand over your business bachelor’s degree, we’ll need you to complete 360 credits. This consists of 17 modules, studied in the following order: 

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Management Information Systems

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Managing Knowledge
  • Managing Change in Organisations

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Management
  • Research Methods and Dissertation

How do we assess you?

The way we assess our students provides you with the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a range of methods to keep track of how well you are progressing. These include:

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Portfolios of work
  • Exams

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.

That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.


To be eligible to study this degree, we need to see that you have:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent

We also usually ask you for a personal statement that demonstrates your motivations to study the course. We may also want references and evidence of relevant work experience.

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. Get in touch to find out more. 

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.


Our business and management faculty in Berlin are a dedicated and passionate group of professionals who are here to help you reach your goals both in and outside of the classroom. Get to know some of our business faculty members before you start your programme by following the link below.

 Dr Phungmayo Horam
Dr Phungmayo Horam
Academic Lead
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Take control of your future! Enter the business field with confidence and enhance your workplace no matter where your career path leads.


I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.

Jasvir Markandy
Jasvir Markandy
MSc IT Security Management graduate, Arden University Berlin

What will I gain from this degree?

We designed our undergraduate business course with your career goals in mind. To give you the chance to enter a wide range of possible careers after graduation, this course covers vital business topics such as managing an international team and analysing marketing principles. As a graduate, you’ll have gained knowledge of:

  • Methods for quickly and effectively solving problems 
  • Business functions in today’s internationally-focused business environment
  • Where to focus your career planning and what steps to take after graduation to meet your goals
  • Fundamental concepts in modern marketing 
  • Essential principles of finance

What can I do after Arden University?

Your business degree sets you up for any number of possible career paths after graduation. As a graduate from our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany. 

If you pursue further training or complete an additional degree course, you could enter roles including:

  • Business Development Executive
  • Business Analytics and Modelling Consultant
  • Human Resource Manager
  • Business Manager
  • Retail Manager
  • Operations Manager
  • Marketing Executive
  • Brand Manager
  • Project Manager
  • Communications Consultant
  • Digital Marketing Specialist

Chartered Management Institute (CMI)

Who are they and why are they important?

Chartered Management Institute (CMI) accreditation means that your course fully meets the professional standards and expectations of the management industry. 

As a student with Arden, you’ll have free membership throughout your studies, which gives you access to several valuable professional resources including:

  • The extensive services offered on CMI’s online Career Development Centre
  • Mentoring from experienced managers and leaders
  • Events and webinars pertaining to your field and career development
  • Resources for continuing professional development and gaining additional qualifications
  • Redundancy support

You have the choice to complete your course via online learning or full-time at our Berlin campus. 

Take a look at some of the quick links below to discover more about the student experience at Arden University Berlin.

Study in Berlin

The dynamic, multicultural city of Berlin offers you even more than exciting events and rich history.

Named the start-up capital of Europe, Berlin is home to a growing list of internationally-regarded corporations and has office locations for countless household names like Sony, Daimler, and the Axel Springer Media Group.

Students studying abroad in Berlin even have the chance to get their foot in the door to the European job market; international students are permitted to work 120 full and 240 half days per year, and graduates can apply for an 18-month post-residency permit in Germany to gain more work experience.

Online Learning

How does it work?

With online learning, you decide when and where you work through your self-guided learning materials, without being held to a set lecture timetable. If you’re interrupted during a lesson, simply pause the materials and continue later. You can also communicate and collaborate with your tutor and classmates through live online forums and email. 

Find out more about how Online Learning works.