BA (Hons) Business (Marketing)

Business (Marketing)

BA (Hons)

Summary

Study level
Award
Degree
Full time
3 years
Location
Berlin or Online
Faculty of Business

Course Overview

Marketing professionals are critical to the success of any modern company. Study your BA in marketing with us in Germany and gain up-to-date skills you can put to use in the modern marketing environment with a CMI-accredited degree.

The BA (Hons) Business (Marketing) course at our Berlin campus will teach you how to provide value to organisations by analysing real-world business problems and offering creative marketing solutions - all taught by experienced lecturers with a mix of research and professional backgrounds who are ready to share their extensive experience with you. 

On the course, you’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the cultural, social, economic, and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. Additional course modules covering business areas such as operational planning, finance, and management theory mean that you’ll graduate with transferable skills for a flexible career outlook after you graduate. 

What it's really like to study at Arden University Berlin
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Professional accreditation
This course is accredited by the Chartered Management Institute, supporting your career and connecting you with likeminded professionals. 

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Course details and modules

Through a deep dive into strategic management concepts and exploring key pillars of business like marketing and finance, you’ll get skills to thrive on your chosen career path.

Martine Crawford

This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
BA (Hons) Business (Marketing)

Modules

Before we hand over your business bachelor’s degree, we’ll need you to complete 360 credits. This consists of 17 modules, studied in the following order: 

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications
  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning
  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

How do we assess you?

The way we assess our students provides you with the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a range of methods to keep track of how well you are progressing. These include:

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Portfolios of work
  • Exams

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide. 

Find out more about Business at Arden
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Farhan Khan

My tutors assist me any time I have a question, and my classmates are very helpful too. If we have any problems in our assignments or don't understand something then we ask our tutor, and they respond right away and clear things up.

Farhan Khan
BA (Hons) Business (Tourism), Arden University Berlin

Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully. 

Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted. 

Learn more about our Berlin campus


Online learning

How does it work?

Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.  

Our online students study their degree through ilearn, Arden’s university campus in the cloud.  ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).

ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy. 

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning. 

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

Eligibility

To be eligible to study this degree, we need to see that you have:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent

We also usually ask you for a personal statement that demonstrates your motivations to study the course. We may also want references and evidence of relevant work experience.

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. Get in touch to find out more. 

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

 Dr Phungmayo Horam

Our business and management faculty in Berlin are a dedicated and passionate group of professionals who are here to help you reach your goals both in and outside of the classroom. Get to know some of our business faculty members before you start your programme by following the link below.

Dr Phungmayo Horam
Academic Lead

Career prospects

Take control of your future! Enter the business field with confidence and enhance your workplace no matter where your career path leads.

Jasvir Markandy

I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.

Jasvir Markandy
MSc IT Security Management graduate, Arden University Berlin

What will I gain from this degree?

We designed our undergraduate business course with your career goals in mind. To give you the chance to enter a wide range of possible careers after graduation, this course covers vital business topics such as managing an international team and analysing marketing principles. As a graduate, you’ll have gained knowledge of:

  • Methods for quickly and effectively solving problems 
  • Business functions in today’s internationally-focused business environment
  • Where to focus your career planning and what steps to take after graduation to meet your goals
  • Fundamental concepts in modern marketing 
  • Essential principles of finance

What can I do after Arden University?

Your business degree sets you up for any number of possible career paths after graduation. As a graduate from our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany. 

If you pursue further training or complete an additional degree course, you could enter roles including:

  • Business Development Executive
  • Business Analytics and Modelling Consultant
  • Human Resource Manager
  • Business Manager
  • Retail Manager
  • Operations Manager
  • Marketing Executive
  • Brand Manager
  • Project Manager
  • Communications Consultant
  • Digital Marketing Specialist

Industry skills

Chartered Management Institute (CMI)

The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. The institute aims to boost career development across the management sector and connect you with likeminded professionals across diverse sectors. 

As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. They are also active in business policy making across the globe, and ensure that their more than 140,000 members are represented in policy decision making. 

As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to a range of additional resources including a mentoring service and invitations to networking events both online and offline.