Marketing professionals are critical to the success of any modern company. Study your BA in marketing with us in Germany and gain up-to-date skills you can put to use in the modern marketing environment with a CMI-accredited degree.
The BA (Hons) Business (Marketing) course at our Berlin campus will teach you how to provide value to organisations by analysing real-world business problems and offering creative marketing solutions - all taught by experienced lecturers with a mix of research and professional backgrounds who are ready to share their extensive experience with you.
On the course, you’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the cultural, social, economic, and ethical professional environment in which marketers must now operate. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. Additional course modules covering business areas such as operational planning, finance, and management theory mean that you’ll graduate with transferable skills for a flexible career outlook after you graduate.
Through a deep dive into strategic management concepts and exploring key pillars of business like marketing and finance, you’ll get skills to thrive on your chosen career path.
This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.
Before we hand over your business bachelor’s degree, we’ll need you to complete 360 credits. This consists of 17 modules, studied in the following order:
The way we assess our students provides you with the opportunity to demonstrate your strengths in a number of ways. That’s why we choose a range of methods to keep track of how well you are progressing. These include:
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
To be eligible to study this degree, we need to see that you have:
We also usually ask you for a personal statement that demonstrates your motivations to study the course. We may also want references and evidence of relevant work experience.
We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. Get in touch to find out more.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
Our business and management faculty in Berlin are a dedicated and passionate group of professionals who are here to help you reach your goals both in and outside of the classroom. Get to know some of our business faculty members before you start your programme by following the link below.
Take control of your future! Enter the business field with confidence and enhance your workplace no matter where your career path leads.
I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.
We designed our undergraduate business course with your career goals in mind. To give you the chance to enter a wide range of possible careers after graduation, this course covers vital business topics such as managing an international team and analysing marketing principles. As a graduate, you’ll have gained knowledge of:
Your business degree sets you up for any number of possible career paths after graduation. As a graduate from our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany.
If you pursue further training or complete an additional degree course, you could enter roles including:
The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. The institute aims to boost career development across the management sector and connect you with likeminded professionals across diverse sectors.
As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. They are also active in business policy making across the globe, and ensure that their more than 140,000 members are represented in policy decision making.
As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to a range of additional resources including a mentoring service and invitations to networking events both online and offline.