BA (Hons) Business (Marketing) with Foundation Year

Business (Marketing)

BA (Hons) & Foundation Year


Study level
Full time
4 years

Course Overview

Are you thinking about launching your career in the world of marketing, but would appreciate an extra year of academic preparation before embarking on a full degree? Then the BA (Hons) Business (Marketing) degree with Foundation Year at our Berlin campus provides everything you need. Before entering the first year of your degree course, you’ll spend your foundation year brushing up on important study skills with our dedicated team of academics. 

Arden’s foundation year degree courses are the ideal pathway if you don’t currently meet our standard entry requirements, or if it’s been a while since you were in formal education and need to refresh your research, essay writing, and numeracy skills. Once your foundation year is completed, you’ll be able to progress the first year of the full degree course with confidence. 

The course will teach you a range of skills that are vital in 21st century marketing, including how to use the latest digital techniques, how to make the most of social media marketing, and strategies for creating successful marketing campaigns. You’ll also study key business processes such as international management, finance, and information management, which means you’ll graduate with your career options wide open. Studying with Arden University in Berlin also means you’ll be able to work in Germany while you study your course, as well as being able to apply for an 18-month working visa after graduation.

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Your CMI membership
This course is accredited by the Chartered Management Institute (CMI), so you’ll leave with a CMI qualification in leadership and management alongside your degree. The cost of CMI membership is included while you are actively studying with us, which gives you access to a range resources and events.

Find out more

Course details and modules

After completing your foundation year, you’ll move on to study important areas of business and marketing practice.
Later in the course, you’ll explore more advanced topics such as strategic marketing, finance, and international management. Because this degree gives you key skills in a range of business practices, you’ll graduate with the freedom to choose which area of business you want to specialise in.
Martine Crawford

This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
BA (Hons) Business (Marketing)


Your initial foundation year is made up of 6 modules. Then, to complete your full bachelor’s degree, you’ll study 360 credit hours over three years, which are made up of 16 modules over years 2, 3, and 4, and a dissertation:

  • Research Skills and Using Information
  • Developing Academic Skills
  • Using Numeracy, IT and Data
  • Values, Ethics and Working Collaboratively
  • Structure of Business
  • Technology in Organisations
  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications
  • Managing Across Cultures
  • Business Processes
  • Enterprise and Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning
  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

How do we assess you?

Our assessment methods have been designed to allow you to demonstrate your strengths in a number of ways. Throughout your studies, we’ll keep track of your progress through the following:

  • Assignments
  • Essays
  • Discussion based assessments
  • Presentations
  • Case studies
  • Portfolios of work

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.

That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.


To be able to study this course, we need to see that you have: 

  • At least 3 x GCSEs or equivalent that are less than 3 years old, or; 
  • At least 3 x GCSEs or equivalent, over 3 years old, with an accompanying CV, or 
  • Applicants may be considered based on a minimum of 12 months’ professional work experience evidenced with a CV and Reference Letter. 

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We also offer an internal English test for applicants. More information on this can be found here.

Course fees and funding

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

 Dr Phungmayo Horam

Our business and management faculty in Berlin are a dedicated and passionate group of professionals who are here to help you reach your goals both in and outside of the classroom. Get to know some of our business faculty members before you start your programme by following the link below.

Dr Phungmayo Horam
Academic Lead

Career prospects

If you have a passion for marketing, then studying your business and marketing degree with Arden University in Berlin means you’ll be able to choose from a wide range of job opportunities in today’s marketing sector after graduation. As you’ll also have a solid grounding in business, your career options will include more general business management roles as well.

Jasvir Markandy

I chose Arden University Berlin because they provide an environment to further your knowledge and pursue opportunities in a new field.

Jasvir Markandy
MSc IT Security Management graduate, Arden University Berlin

What will I gain from this degree?

We designed this foundation year degree course with your career goals in mind. To give you the chance to enter a wide range of possible careers after graduation, this course covers vital business topics such as managing an international team and analysing marketing principles.

As a graduate, you’ll have gained knowledge of:

  • Methods for quickly and effectively solving problems 
  • Business functions in today’s internationally-focused business environment
  • Where to focus your career planning and what steps to take after graduation to meet your goals
  • Fundamental concepts in modern marketing 
  • Essential principles of finance

What can I do after Arden University?

Your business degree in marketing will set you up for any number of possible career paths after graduation. And don’t forget, as a graduate from our Berlin campus, you’ll also have the chance to apply for an 18-month post-study residence permit to work in Germany after you complete the course! 

If you pursue further training or complete an additional degree course, you could enter roles including:

  • Business Development Executive
  • Operations Manager
  • Marketing Executive
  • Brand Manager
  • Project Manager
  • Communications Consultant
  • Digital Marketing Specialist

Industry skills

Chartered Management Institute (CMI)

Who are they and why are they important?

Chartered Management Institute (CMI) accreditation means that your course fully meets the professional standards and expectations of the management industry. 

As a student with Arden, you’ll have free membership throughout your studies, which gives you access to several valuable professional resources including:

  • The extensive services offered on CMI’s online Career Development Centre
  • Mentoring from experienced managers and leaders
  • Events and webinars pertaining to your field and career development
  • Resources for continuing professional development and gaining additional qualifications
  • Redundancy support

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide. 

Find out more about Business at Arden
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Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully. 

Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted. 

Learn more about our Berlin campus

Online learning

How does it work?

Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.  

Our online students study their degree through ilearn, Arden’s university campus in the cloud.  ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).

ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy. 

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning. 

Learn more about online learning