Arden University has launched two new postgraduate Marketing courses for ambitious marketeers looking to develop their strategic skills and delve into the world of data.

The MA Strategic Marketing and MSc Data Analytics & Marketing courses, available for distance learning students from autumn 2016 onwards, are both accredited by the Chartered Institute of Marketing.

Ideal for marketing professionals and business leaders looking to take their career to the next level, the Masters programmes explore two distinct routes essential to modern-day marketing practice.

Students enrolling on the MA Strategic Marketing course will consolidate and enhance their experience by exploring subjects and techniques vital to strategic decision making. Global campaign management, international marketing, driving innovation and strategic digital communications are just some of the topics explored by this in-depth course.

The MSc Data Analytics and Marketing course will also equip students with the building blocks needed to progress their career, while also examining the ever-important role of data in the modern marketing mix. Sourcing, analysing and creatively using data to develop creative, knowledge-based plans are key skills that student will learn and harness.

Speaking about the new course, Matthew Cooper Director of Postgraduate Programmes/MBA Programme Leader at Arden University said:

“These new courses are really exciting as they really explore marketing in a truly modern context, calling on both strategic and analytical skills to excel in the discipline.

What’s also hugely important is that with the CIM accreditation, students graduating from these courses can submit the same assessments in order to achieve their CIM Professional Marketing Diploma – a qualification incredibly well regarded internationally.”

For further information on the range of marketing courses offered by Arden University, please click here.

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