Why study marketing? Is marketing right for me? Is it a good career path to choose? This article answers answers all the questions you might have about a career in marketing!

Subject Spotlight: Marketing

In this week’s subject spotlight, we take a look at the benefits of working in the Marketing sector, what’s new and where it can take you if you choose it as a career.With the average marketing salary currently standing at over £38K and marketing manager being named as the top job to have in 2015, it’s a great time to be thinking about starting or progressing your career in this industry.

Why study marketing?

Apart for the above benefits, this is probably the first question you should ask yourself.

The world of marketing is ever-changing. Two years ago no-one imagined that you could get a career in social media, yet today it’s one of the biggest marketing channels. The industry is progressing at an incredible speed, making it one of the most exciting sectors to work in. Why just observe the change, when you can be part of it?

A marketing degree will not only open many doors, but also keep your options open – the skills and knowledge that you gain can help you in any business related career, because you’ll understand the importance of customer relations, consumer behaviour and communication.

Is marketing right for me?

Marketing is an exciting and rewarding career and if it’s the career path you’d like to find yourself in, there are a few things that can really help you stand out from the crowd and flourish

Good communication skills might be an obvious one, but it’s one of the most important characteristics of a good marketer - how else are you going to deliver your idea successfully and communicate effectively with members of your organisation and, most importantly, the consumer?

The sector is dynamic and things can often change last minute so it’s important that you are able to think on your feet and know how to stay up-to-date on trends. As you will probably be dealing with many different people with tight deadlines to meet, it also pays to be highly organised and enjoy working in a team.

It’s worth making sure that your qualification is CIM accredited –some employers see it as the norm for a serious marketer. Studies found that 95% of employer’s value CIM qualifications more than any other qualifications. On average CIM certified employees earn 10% more than non CIM certified employees.

If you have no official education in marketing and hold a degree in an unrelated subject – A CIM accredited masters could certainly be a good, and sensible, option for making the move into marketing. Similarly, if you are currently working in the marketing sector but your experience to date has not covered a certain area of marketing and you’re keen to gain specific skills, a CIM qualification could help you fill in the gaps.

The growing technology has increased the number of marketing channels, such as social media, so it’s important that you have an understanding of the new media and are innovative.

Being creative helps when it comes to coming up with ideas for those big marketing campaigns; either working with agencies to give them the brief or selling in an idea to internal stakeholders and clients.

However, by no means is it a career reserved for the creative only. In our data driven digital world the importance of ‘Big Data’ is big business. Marketers have access to reams of insights and data to help inform marketing activity and really get under the skin of consumer behaviour. So if numerical and analytical projects are your bread and butter, you’re likely to be in high demand.

Is it a good career path to choose?

Marketing positions are becoming a priority in many companies and when you study marketing you don't normally study a specific type or area of business, you'll study marketing as a whole and all the different responsibilities involved in a marketing career. Consequently, there are many roles you could choose from

  • advertising
  • copywriting
  • brand management
  • content marketing
  • communications and public relations (PR)
  • research, insight and strategy
  • database management and email marketing
  • event management
  • Social Media
  • Innovation and product development

The list truly is endless…

You could work in-house for an organisation or for an agency; agencies are appointed to provide specific services to paying clients. Those working in advertising and communications will almost always work for agencies, while those working in PR and external affairs are often employed by larger organisations.

If you are looking to grow you career in a global organisation, L'Oreal, Nestlé and Unilever are among some of the ‘top dogs’.

Is it a career I'll enjoy?

Marketing is a lot of things: dynamic, creative, sociable, intelligent, fast-paced, at the forefront of trends… but there is one thing it doesn’t do – with a lot of different career opportunities; it doesn’t confine you to one type of industry. So you can keep the doors to your career open!


What type of qualification will I need to get? Employers will typically prefer candidates with a degree in a related discipline, such as business or marketing. However, some employers will accept entrants from any degree discipline. As you move your career forward, most employers will expect you to have/obtain a CIM accredited qualification .

Do I have to go to university to study?
No, there are many ways to study for a Marketing Qualification. Online, part-time options are all available.

How long will it take? Degree courses are normally three years. Most students studying part time/online are expected to complete the course in 4.5 years.
A master’s degree can be completed in 1-5 years, depending on the mode of study.

What entry requirements are there? Requirements will vary. In most cases, an A-level qualification (or equivalent) will be required to enter an undergraduate degree.
When applying for a master’s degree, students are normally educated to a degree level.
However, often work experience can be taken into account alongside other qualifications.

What type of jobs could I get? Prospects aren't restricted to advertising, PR and marketing. Due to the business aspect of marketing, the banking, finance, insurance, underwriting and accountancy sectors, as well as management consulting, general management, business and administration roles are popular with marketing graduates.

What type of salary could I expect as a graduate? The average marketing salary currently stands at over £38K. Marketing managers (names as the top job in 2015) can earn around 47K.


Related Articles

Join our mailing list

Enter your email address below and we’ll keep you up-to-date with articles, features and course news.

Back to top

Thank you for downloading our prospectus. The file should begin downloading shortly, but if your download has not yet begun, click here to begin downloading now.

Join our mailing list

To keep up-to-date you can join our mailing list below and we’ll keep you informed of all the exciting news, events and developments at Arden University.



Arden University is reviewed by the Quality Assurance Agency for Higher Education, the independent body entrusted with monitoring and advising on standards and quality in UK higher education

Click here to read Arden University's latest review report