FEBRUARY 2020 INTAKE NOW OPEN - APPLY BY 17th DECEMBER
LIMITED PLACES AVAILABLE

Course Essentials

Accredited by the Chartered Institute of Marketing (CIM), our MA Strategic Marketing course at Arden University has been specifically designed to meet the emerging business demands for modern, qualified and skilled Marketing Managers.

Marketing professionals who can shape high-level strategy and manage creative global marketing plans are always in demand. This School of Business and Management Master's Degree course will enable you to consolidate your experience of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions.

Delivered via our Blended Learning programme, this course requires just 1 evening of lectures per fortnight at one of our Arden study centres in LondonManchester or Birmingham, alongside online study to make it a full-time Master's Degree that you can learn alongside your other commitments.

CIM Membership

Whilst you are actively studying your Strategic Marketing Master's Degree with us, we will cover the cost of your student membership with the Chartered Institute of Marketing (CIM), which affiliates this MA course.

This gives you access to a wide range of great additional resources that will assist your studies at Arden – Find out more

Enquire about this course


Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply


Add value to your CV with Salesforce certifications

Salesforce logo

In addition to this course, you’ll also have the chance to become certified on Salesforce technology. Salesforce is the World's #1 CRM system and expertise in this area is highly valued across industries. Even better, this certification is FREE with Arden. See the 'Industry Skills' tab below for more information.



Key Information

Award:
Masters
Credits:
180
UCAS Course Code:
N/A
Course Title:
MA Strategic Marketing (CIM)
Duration:
2 years
Intake Status:
Intake open
Study Mode:
Blended learning
Exemptions Available:
No
Course Fees:
See Course Fees and Funding tab
Study Centre:
LON, BIR & MANC Based
Next Open Day:
Weds 15th Jan
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects
  • Study Centres
  • Arden Tutors
  • Industry Skills

Global management, international, digital and communications are some of the specialist subjects you will explore in our Strategic Marketing Master's Degree. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

  • Strategic Marketing - CIM
  • International Marketing - CIM
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having the CIM accreditation mean to me?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that as an Arden graduate, you will be able to add even more value to your masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page, or you can apply for this course online here.

To be eligible for this Blended Learning Strategic Marketing Master's Degree course at Arden, you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course at Arden University. We may also want references and evidence of relevant experience.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes.

We offer Degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. See our available Online Degrees

Living in London, Birmingham or Manchester?

For those living in or around London, Birmingham or Manchester, we also offer Blended Learning Undergraduate Degrees that are delivered at our study centres just 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Discover out full list of Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MA with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions or speak to our Admissions Team.

How much is my course?

2

Funding

Undergraduate courses

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Postgraduate courses

Postgraduate Student Loans for UK & EU Students

As a Postgraduate student, you can now apply for a student loan of up to £10,000, for taught and research Masters courses, including MBAs. Find out more at www.gov.uk/masters-loan

Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

According to totaljobs.com, the average salary for Marketing Manager jobs is now £37,500.

Also, the Department for Business, Innovation & Skills mentions that the salaries of professionals with a Postgraduate Degree have risen yearly by £1,000 to £39,000 over someone with just a Degree. If you have a Master's Degree from Arden University you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public-sector organisations.

We’re proud to say that some of our Postgraduate students have gone on to work for companies like Apple, IBM, Clarins and KLB Group. Our Marketing alumni branch out into job roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Managers

Since starting a Marketing program with Arden, Gaylene has noticed a significate in her career and personal development.

Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education.”

What will I have when I complete my Master's Degree in Strategic Marketing?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potentia


Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia.

You may wish to continue with your academic development and could consider the following courses at Arden:

With an MA Strategic Marketing Degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the marketing sector.

What study centres are available at Arden University?

Blended courses are available at our study centres throughout the UK and include:

Or you can discover all Arden study centres

Studying via Blended Learning with Arden

When you sign up for one of our Blended Master's Degrees and become a student at an Arden University study centre, you get the best of both worlds. All the structure and personal tuition of a full-time course, coupled with the rich online resources and materials that our online students benefit from. This option is ideal for students who want the routine of a full-time campus-based Postgraduate Degree, without the full-time commitment.

What can I expect from Blended Learning?

  • You will spend 1 evening a fortnight at your chosen study centre
  • These classes will be led by your module tutor
  • During these sessions you will be encouraged to debate, discuss and ask questions to develop your understanding and acquire key skills
  • Because it combines online learning you can access materials and resources online 24/7
  • The online content includes tutorials, lessons, exercises, study support and chat forums
  • All your coursework and assignments are uploaded to a secure online zone for marking
  • You can contact your tutor via email or the support team via email, Livechat or phone

Blended Learn at Arden is a modern, engaging way to learn that lets you balance learning with the other priorities in your life.

What facilities are available at Arden study centres?

Giving you access to the technology and services you need to support your studies, our modern study centres are buzzing with students, tutors and staff.

Outside of your classes, you can expect access to things like:

  • Computers and IT equipment
  • Internet
  • Printing facilities
  • Individual and group Study space

Our great city-centre locations also mean plenty of local restaurants, leisure facilities and culture around you as you study.

Next steps

Applying for this Blended Learning course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Arden Admissions Advisors will be in touch to discuss your study options.

Your module tutors at Arden have been selected because of their teaching and industry experience. Experts in the subject they teach, you can expect indepth topic discussions and explanations that you can apply to a work-life setting from your Blended Learning Master's Degree.

Watch the short video below to meet Matthew Cooper, the Course Leader for MA Strategic Marketing (CIM) at Arden University.

 

Boost your prospects with Salesforce certification

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

Key benefits

Gain industry-relevant skills
Develop additional skills relevant to roles in marketing, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV
Prove your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences.

How does it work?

Once you enrol with Arden, you will receive access to Salesforce courses online via your online learning platform, iLearn. 

Courses including CRM Fundamentals for Salesforce Classic; Measuring your Marketing Impact and the Fourth Industrial Revolution are available to study, and the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, which you will need to fit in around your degree study time, at a pace to suit you.

These courses are an added extra, and you decide whether or how many you complete. Your participation won’t have any effect on your degree or the grades you receive.

Fees

The Trailhead courses are completely free to study.

Course Details & Modules

Global management, international, digital and communications are some of the specialist subjects you will explore in our Strategic Marketing Master's Degree. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

  • Strategic Marketing - CIM
  • International Marketing - CIM
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having the CIM accreditation mean to me?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that as an Arden graduate, you will be able to add even more value to your masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page, or you can apply for this course online here.

Entry Requirements

To be eligible for this Blended Learning Strategic Marketing Master's Degree course at Arden, you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course at Arden University. We may also want references and evidence of relevant experience.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes.

We offer Degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. See our available Online Degrees

Living in London, Birmingham or Manchester?

For those living in or around London, Birmingham or Manchester, we also offer Blended Learning Undergraduate Degrees that are delivered at our study centres just 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Discover out full list of Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MA with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions or speak to our Admissions Team.

Course Fees & Funding

How much is my course?

2

Funding

Undergraduate courses

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Postgraduate courses

Postgraduate Student Loans for UK & EU Students

As a Postgraduate student, you can now apply for a student loan of up to £10,000, for taught and research Masters courses, including MBAs. Find out more at www.gov.uk/masters-loan

Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

According to totaljobs.com, the average salary for Marketing Manager jobs is now £37,500.

Also, the Department for Business, Innovation & Skills mentions that the salaries of professionals with a Postgraduate Degree have risen yearly by £1,000 to £39,000 over someone with just a Degree. If you have a Master's Degree from Arden University you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public-sector organisations.

We’re proud to say that some of our Postgraduate students have gone on to work for companies like Apple, IBM, Clarins and KLB Group. Our Marketing alumni branch out into job roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Managers

Since starting a Marketing program with Arden, Gaylene has noticed a significate in her career and personal development.

Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education.”

What will I have when I complete my Master's Degree in Strategic Marketing?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potentia


Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia.

You may wish to continue with your academic development and could consider the following courses at Arden:

With an MA Strategic Marketing Degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the marketing sector.

Study Centres

What study centres are available at Arden University?

Blended courses are available at our study centres throughout the UK and include:

Or you can discover all Arden study centres

Studying via Blended Learning with Arden

When you sign up for one of our Blended Master's Degrees and become a student at an Arden University study centre, you get the best of both worlds. All the structure and personal tuition of a full-time course, coupled with the rich online resources and materials that our online students benefit from. This option is ideal for students who want the routine of a full-time campus-based Postgraduate Degree, without the full-time commitment.

What can I expect from Blended Learning?

  • You will spend 1 evening a fortnight at your chosen study centre
  • These classes will be led by your module tutor
  • During these sessions you will be encouraged to debate, discuss and ask questions to develop your understanding and acquire key skills
  • Because it combines online learning you can access materials and resources online 24/7
  • The online content includes tutorials, lessons, exercises, study support and chat forums
  • All your coursework and assignments are uploaded to a secure online zone for marking
  • You can contact your tutor via email or the support team via email, Livechat or phone

Blended Learn at Arden is a modern, engaging way to learn that lets you balance learning with the other priorities in your life.

What facilities are available at Arden study centres?

Giving you access to the technology and services you need to support your studies, our modern study centres are buzzing with students, tutors and staff.

Outside of your classes, you can expect access to things like:

  • Computers and IT equipment
  • Internet
  • Printing facilities
  • Individual and group Study space

Our great city-centre locations also mean plenty of local restaurants, leisure facilities and culture around you as you study.

Next steps

Applying for this Blended Learning course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Arden Admissions Advisors will be in touch to discuss your study options.

Arden Tutors

Your module tutors at Arden have been selected because of their teaching and industry experience. Experts in the subject they teach, you can expect indepth topic discussions and explanations that you can apply to a work-life setting from your Blended Learning Master's Degree.

Watch the short video below to meet Matthew Cooper, the Course Leader for MA Strategic Marketing (CIM) at Arden University.

 
Industry Skills

Boost your prospects with Salesforce certification

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

Key benefits

Gain industry-relevant skills
Develop additional skills relevant to roles in marketing, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV
Prove your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences.

How does it work?

Once you enrol with Arden, you will receive access to Salesforce courses online via your online learning platform, iLearn. 

Courses including CRM Fundamentals for Salesforce Classic; Measuring your Marketing Impact and the Fourth Industrial Revolution are available to study, and the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, which you will need to fit in around your degree study time, at a pace to suit you.

These courses are an added extra, and you decide whether or how many you complete. Your participation won’t have any effect on your degree or the grades you receive.

Fees

The Trailhead courses are completely free to study.

Alternative courses

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

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