Intake open – Apply by 12th December.

MSc Data Analytics and Marketing Course Essentials

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape. After studying this MSc Data Analytics and Marketing programme you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

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CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM.
This gives you access to a range of great resources – find out more here.

Key Information

Award:
Masters
Credits:
180
UCAS Course Code:
N/A
Course Title:
MSc Data Analytics and Marketing (CIM)
Duration:
1.5 to 5 years
Intake Status:
Accepting applications
Study Mode:
Blended learning
Study Mode:
Blended Learning
Exemptions Available:
Yes
Course Fees:
See Course Fees and Funding tab
Study Centre:
LON, BIR & MANC Based

If you’re not 100% comfortable with university level study choosing 4 year degree would be a smart choice. The first year is designed to give you the basics needed to successfully complete the rest of the degree as it focuses on essential study skills. You will build your confidence and become a capable, well equipped student who is able to complete the full degree.

The four year degree is perfect for you if:

  • It’s been a while since you studied
  • You don’t feel you did well in previous academic study
  • You want to improve your time management skills
  • You’re not confident in writing assignments and would like some support
  • You want to learn research skill that can support your studies and assignments
  • You want some extra knowledge of the degree subject before beginning the course.

This foundation year is part of the full degree. If you are funding your degree by Tuition Fee Loan from the UK Government, your tuition fee for the foundation year will also be covered in this loan.

Meet the Tutors

Your module tutors have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect in-depth topic discussions and explanations that you can apply to a work-life setting.

Meet Ben Silverstone, programme leader for MSc Data Analytics & Marketing at Arden University

Entry Requirements

To be eligible for this MSc Data Analytics and Marketing you must normally have:

  • A UK honours degree at a minimum of second class (2.2) or equivalent.

For students whose prior learning was not taught in English:

  • IELTS 6.5 or equivalent

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an undergraduate degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.

We offer online degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. Please click here to see our available online degrees.

Living in London, Birmingham or Manchester?

For those living in or around London, Birmingham or Manchester, we offer undergraduate degrees that are delivered at our study centres just 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out about our blended learning courses here.

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Details & Modules

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind sourcing, analysing and communicating data. Learning how this data can provide useful insights to result in knowledge-driven decisions and strategic marketing plans will be beneficial to your business in today’s data-driven marketing landscape.

You’ll be able to practically apply your knowledge to your workplace, as you only need to commit to one study session every two weeks at one of our study centres in London, Manchester or Birmingham. Blended Learning provides you with the ultimate flexibility to progress your learning alongside your work and other life commitments, so you can continue to work and earn while you study. With Chartered Institute of Marketing (CIM) accreditation, this masters programme will help prepare you to progress to a senior marketing position.

The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.

Modules:

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Fees & Funding

Fees

How much is my course?

2

Postgraduate Funding

You can support your study in a variety of ways.

If you are a UK resident, the new Postgraduate Tuition Fee Loans from the UK Government can cover the cost of your postgraduate course fees. The key information about these loans is:

  • You must be a UK resident and aged under 60.
  • You can get a loan of up to £10,000 to cover the cost of your tuition fees
  • You will start to pay it back when your course is complete and you are earning over £21,000 a year.

Find out all the key information in our Postgraduate Loans sectiion.

Self-funding

If you choose to pay for the course yourself you can pay as you go. This means you have no monthly obligations, simply pay for each module when you decide to study it.

Sponsorship

Because your postgraduate studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship

Find out more about fees and funding on our dedicated information page by clicking here.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Careers Impact

If you have a Master’s-level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

So, what will completing this course give you?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MSc will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:-

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Of course, some students go on to careers in research or academia.

And what becomes of students similar to you?

Some of our Marketing Alumni have gone on to become a freelance Digital Marketing Specialist and a Manager at international Telecoms company.

Ismail Salami, Marketing Student

“Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement”

With an MSc Data Analytics and Marketing degree from Arden University, you could be an ideal candidate for any of the above and more!

Visit our Knowledge base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Study Centres

What study centres are available?

Blended courses are available at study centres throughout the UK and include:


Studying via blended learning with Arden

When you sign up for one of our compressed blended Masters and become a student at an Arden University study centre, you get the best of both worlds. All the structure and personal tuition of a full time course, coupled with the rich online resources and materials that our online students benefit from. This option is ideal for students who want the routine of a full time campus-based postgraduate degree, without the full time commitment.

So, what will it be like?

  • You will have 1 evening a fortnight at our study centre
  • These classes will be led by your module tutor
  • During these sessions you will be encouraged to debate, discuss and ask questions to develop your understanding and acquire key skills
  • Because it combines online learning you can access materials and resources online 24/7
  • The online content includes tutorials, lessons, exercises, study support and chat forums
  • All your coursework and assignments are uploaded to a secure online zone for marking
  • You can contact a tutor or the support team via Skype, email, webchat or phone
  • It’s a modern, engaging way to learn that lets you balance learning with the other priorities in your life.


And the facilities available at study centres?

Giving you access to the technology and services you need to support your studies, the modern centres are buzzing with students, tutors and staff.

Outside of your classes, you can expect access to things like:

  • Computers and IT equipment
  • Internet
  • Printing facilities
  • Individual and group Study space
  • Restaurants
  • Leisure facilities

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

If you’re not 100% comfortable with university level study choosing 4 year degree would be a smart choice. The first year is designed to give you the basics needed to successfully complete the rest of the degree as it focuses on essential study skills. You will build your confidence and become a capable, well equipped student who is able to complete the full degree.

The four year degree is perfect for you if:

  • It’s been a while since you studied
  • You don’t feel you did well in previous academic study
  • You want to improve your time management skills
  • You’re not confident in writing assignments and would like some support
  • You want to learn research skill that can support your studies and assignments
  • You want some extra knowledge of the degree subject before beginning the course.

This foundation year is part of the full degree. If you are funding your degree by Tuition Fee Loan from the UK Government, your tuition fee for the foundation year will also be covered in this loan.

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

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