Study your Data Analytics & Marketing Master's Degree with Arden in Berlin
Study Arden University's MSc in Data Analytics and Marketing and you will learn how to use and analyse statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities.
Part of the School of Computing and IT, you’ll study via Blended Learning at our Berlin study centre in Germany, the most popular option for international students looking to study in Europe. Germany is recognised for its high-quality education^.
^According to statistics and data from ICEF monitor.
The course has also been aligned to the Chartered Institute of Marketing's (CIM) ‘Diploma in Professional Marketing’.
This means that on graduation, you will be able to add even more value to your degree for relatively little extra time and cost by submitting your assessments to the CIM.
Boost your CV with FREE industry-certified courses
In addition to this course, you’ll also have the chance to become certified on Salesforce technology ; access to the industry-renowned Cisco Networking Academy and Amazon's highly respected cloud-related learning platform AWS Educate.
These FREE business and technology courses complement our degree modules, are valued by employers and will further enhance your CV, helping you stand out in the sector. See the 'Industry Skills' tab below for more information.
TBC (180 UK Credits)
Feb, Jun, Sep, Nov
MSc Data Analytics and Marketing (CIM)
Full-time 12 months / Part-time 24 months
Full-time / Part-time
Throughout Arden University's Master's degree in Data Analytics and Marketing (CIM) you will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions.
You will also gain the skills to devise and manage strategic marketing plans.
- Strategic Marketing
- International Marketing
- Mastering Metrics
- Digital Strategy
- Data Handling and Decision Making
- Data Visualisation and Interpretation
- Research Project
The Arden University Data Analytics & Marketing Master's degree course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans.
This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.
You must have a second class (2:2) UK Honours Degree or an equivalent qualification at 2.2 or above.
IELTS 6.5 with a minimum of 6.0 in each component or evidence you have previously studied in English. English waiver letters can be accepted, degrees should also have 'Method of instruction: English'.
Non-Standard Entry Requirements
If you don’t meet our academic requirements but you have around five years of management experience, we encourage you to apply. You must show sufficient motivation to study with us, provide a personal statement which proves you are able to take this course, and potentially offer references and evidence of relevant experience.
Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.
If you opt for one of our Blended Learning courses, you will learn using a combination of face-to-face and online learning.
You will also have access to online study materials and resources 24/7 to support independent study, as well as online lessons, tutorials, forums and virtual classrooms and libraries through our online portal, iLearn.
Assessment methods consist of assignments, essays, presentations, case studies, portfolios and exams.
In addition, you will receive regular academic support from Arden’s expert tutors and your own Student Support Coordinator for any administrative, technical, or motivational help.
The course fees for MSc Data Analytics & Marketing (CIM) at Arden Germany are €15,000. An initial holding fee of €2,000 is required to secure your place on this course. Please note that from April 2020 onwards, an initial holding fee of €3,000 will be required for all new students.
Arden University offers payment plans* that allow you to spread the cost of your programme fees across multiple installments. If you apply 8 weeks before the start date of your course, you can receive an early bird discount of €3,000.
In addition to the qualification itself, your course fees cover a range of student support services, including visa application support, as well as German language classes for international students.
After completing this course, as an Arden graduate, you will be able to:
- Provide insightful advice on strategic marketing
- Use relevant data to influence decisions
This course will give you the skills you need to apply for senior marketing management positions in any sector.
Potential roles include:
- Marketing Director
- Head of Sales and Marketing
- Senior Marketing Analyst
- Senior Product Development Manager
- Senior Brand Manager
- Voted 7th best city in the world for student living by Top Universities in 2018
- Option to apply for a 18-month post-study residence permit
- Excellent employment prospects
- Learn from world-class international faculty in an international environment
- Reasonable cost of living in comparison to many other European countries
- Attractive to international students pursuing an education abroad
- Rich in culture, history and entertainment
- A vibrant start-up entrepreneurial city
- Study in Germany – the most popular option for international students^
^ Based on an annual survey by ICEF.
Enhance your career prospects with Salesforce, Cisco Networking Academy and Amazon
Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.
Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them.
You'll also have access to Amazon’s highly respected cloud-related learning platform AWS Educate.
With Arden you have the opportunity to study any of these courses FREE alongside your degree.
About Salesforce certification
By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.
There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.
About Cisco Networking Academy
Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.
About AWS Educate (Amazon)
With the increasing demand for cloud employees, AWS Educate provides an academic gateway for the next generation of IT and cloud professionals. AWS Educate is Amazon’s global initiative to provide students and educators with the resources needed to accelerate cloud-related learning. AWS Educate provides tools for students around the world dreaming of a technology career.
Students receive credits for hands-on experience with AWS technology, training, content, career pathways and the AWS Educate Job Board. You can study courses in cloud computing, data science, web development and more!
Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.
Add value to your CV
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.
Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences
Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.
How does it work?
Once you enrol one one of the eligible Arden University courses, you will receive access to Salesforce, Cisco and Amazon’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.
You’ll study the course content as and when it suits you. The hours required to complete a course vary; for example, the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.
These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.
The Salesforce Trailhead, Cisco and Amazon courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.
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