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Study your Data Analytics & Marketing Master's Degree with Arden in Berlin

Study Arden University's MSc in Data Analytics and Marketing and you will learn how to use and analyse statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities. 

Part of the School of Computing and IT, you’ll study via Blended Learning at our Berlin study centre in Germany, the most popular option for international students looking to study in Europe. Germany is recognised for its high-quality education^.

^According to statistics and data from ICEF monitor.
 


 

CIM Accredited

The course has also been aligned to the Chartered Institute of Marketing's (CIM) ‘Diploma in Professional Marketing’.

This means that on graduation, you will be able to add even more value to your degree for relatively little extra time and cost by submitting your assessments to the CIM.

Stats on studying in Germany with Arden University
CIM logo



Boost your CV with FREE industry-certified courses

In addition to this course, you’ll also have the chance to become certified on Salesforce technology ; access to the industry-renowned Cisco Networking Academy and Amazon's highly respected cloud-related learning platform AWS Educate.

These FREE business and technology courses complement our degree modules, are valued by employers and will further enhance your CV, helping you stand out in the sector. See the 'Industry Skills' tab below for more information.

Cisco Networking Academy, Salesforce and Amazon logos

"My course had a lot of flexibility, which helped me concentrate on my employment and industry exposure. I was able to work in two different firms in Berlin at the same time due to the flexible timing of the course."

 

Sathesh

"My course had a lot of flexibility, which helped me concentrate on my employment and industry exposure. I was able to work in two different firms in Berlin at the same time due to the flexible timing of the course."

Sathesh Paramasivam
MSc Data Analytics and Marketing
Arden University Berlin graduate

 

Dr Phungmayo Horam is Academic Lead at Arden Berlin and advisor to Steinbeis Renewable Energy Centre, India. He is a Resource Economist with a PhD from Humboldt University, and has over four years’ experience in project implementation under the Sustainable Future-Megacities project sponsored by the German Ministry of Education and Research (BMBF). Horam specialises in Project Management and the application of Economics and legal frameworks for evaluating policy design and transaction risks in the renewable energy sector. He takes great pleasure in collaborating with students and inspiring them to think and question the status quo. In his free time, he enjoys playing badminton, cycling and facilitating discussions on sustainable development through the Sustainability Discourse Berlin discussion forum.

Arden Lecturer Dr Phungmayo Horam Berlin Study Centre

Key Information

Award:
Masters
ECTS:
TBC (UK Credits)
Intakes:
Feb, Jun, Sep, Nov
Course Title:
MSc Data Analytics and Marketing (CIM)
Duration:
Full-time 12 months / Part-time 24 months
Course Fees:
15,000 €
Study Modes:
Full-time / Part-time
Location:
Berlin based
  • Course Details & Modules
  • Entry requirements
  • Payment Plans
  • Career Prospects
  • Why study in Berlin?
  • Industry Skills

Course Details

Throughout Arden University's Master's degree in Data Analytics and Marketing (CIM) you will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions.

You will also gain the skills to devise and manage strategic marketing plans.

How will I learn?

You will learn using a combination of face-to-face and online learning. Arden's innovative Blended Learning programmes combine traditional face-to-face classes with the flexibility of online study.

You will also have access to online study materials and resources 24/7 to support independent study, as well as online lessons, tutorials, forums and virtual classrooms and libraries through our online portal, iLearn.

Assessment methods consist of assignments, essays, presentations, case studies, portfolios and exams.

In addition, you will receive regular academic support from Arden’s expert tutors and your own Student Support Coordinator for any administrative, technical, or motivational help. 

Modules

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Qualifications

You must have a second class (2:2) UK Honours Degree or an equivalent qualification at 2.2 or above.
 

English Proficiency

  • IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted
  • We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here


Non-Standard Entry Requirements

If you don’t fulfil the entry criteria your application may be considered on an individual basis, taking in to account any work experience, other qualifications and/or any training you have completed. Please call or email for further information.
We’ll ask you for a personal statement that demonstrates your ability to study the course. We’ll also ask you for references and evidence of relevant work experience.

Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.

Documents

The course fees for MSc Data Analytics & Marketing (CIM) at Arden Germany are €15,000. An initial holding fee of €2,000 is required to secure your place on this course. Please note that from April 2020 onwards, an initial holding fee of €3,000 will be required for all new students.

Arden University offers payment plans* that allow you to spread the cost of your programme fees across multiple installments. If you apply 8 weeks before the start date of your course, you can receive an early bird discount of €3,000.

In addition to the qualification itself, your course fees cover a range of student support services, including visa application support, as well as German language classes for international students.


*Terms and Conditions apply

View Our Covid-19 Refund Policy

The Arden University Data Analytics & Marketing Master's degree course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans.

This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.

After completing this course, as an Arden graduate, you will be able to:

  • Provide insightful advice on strategic marketing
  • Use relevant data to influence decisions

This course will give you the skills you need to apply for senior marketing management positions in any sector.
 
Potential roles include:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager
 
  • Voted 7th best city in the world for student living by Top Universities in 2018
     
  • Option to apply for a 18-month post-study residence permit
     
  • Excellent employment prospects
     
  • Learn from world-class international faculty in an international environment
     
  • Reasonable cost of living in comparison to many other European countries
     
  • Attractive to international students pursuing an education abroad
     
  • Rich in culture, history and entertainment
     
  • A vibrant start-up entrepreneurial city
     
  • Study in Germany – the most popular option for international students^


^ Based on an annual survey by ICEF.

Enhance your career prospects with Salesforce, Cisco Networking Academy and Amazon

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them.

You'll also have access to Amazon’s highly respected cloud-related learning platform AWS Educate. 

With Arden you have the opportunity to study any of these courses FREE alongside your degree.


About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.


About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

 

 

About AWS Educate (Amazon)

With the increasing demand for cloud employees, AWS Educate provides an academic gateway for the next generation of IT and cloud professionals. AWS Educate is Amazon’s global initiative to provide students and educators with the resources needed to accelerate cloud-related learning. AWS Educate provides tools for students around the world dreaming of a technology career. 

Students receive credits for hands-on experience with AWS technology, training, content, career pathways and the AWS Educate Job Board. You can study courses in cloud computing, data science, web development and more!


Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.


How does it work?

Once you enrol one one of the eligible Arden University courses, you will receive access to Salesforce, Cisco and Amazon’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; for example, the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.


Fees

The Salesforce Trailhead, Cisco and Amazon courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.

Course Details & Modules

Course Details

Throughout Arden University's Master's degree in Data Analytics and Marketing (CIM) you will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions.

You will also gain the skills to devise and manage strategic marketing plans.

How will I learn?

You will learn using a combination of face-to-face and online learning. Arden's innovative Blended Learning programmes combine traditional face-to-face classes with the flexibility of online study.

You will also have access to online study materials and resources 24/7 to support independent study, as well as online lessons, tutorials, forums and virtual classrooms and libraries through our online portal, iLearn.

Assessment methods consist of assignments, essays, presentations, case studies, portfolios and exams.

In addition, you will receive regular academic support from Arden’s expert tutors and your own Student Support Coordinator for any administrative, technical, or motivational help. 

Modules

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project
Entry requirements

Qualifications

You must have a second class (2:2) UK Honours Degree or an equivalent qualification at 2.2 or above.
 

English Proficiency

  • IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted
  • We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here


Non-Standard Entry Requirements

If you don’t fulfil the entry criteria your application may be considered on an individual basis, taking in to account any work experience, other qualifications and/or any training you have completed. Please call or email for further information.
We’ll ask you for a personal statement that demonstrates your ability to study the course. We’ll also ask you for references and evidence of relevant work experience.

Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.

Documents

Payment Plans

The course fees for MSc Data Analytics & Marketing (CIM) at Arden Germany are €15,000. An initial holding fee of €2,000 is required to secure your place on this course. Please note that from April 2020 onwards, an initial holding fee of €3,000 will be required for all new students.

Arden University offers payment plans* that allow you to spread the cost of your programme fees across multiple installments. If you apply 8 weeks before the start date of your course, you can receive an early bird discount of €3,000.

In addition to the qualification itself, your course fees cover a range of student support services, including visa application support, as well as German language classes for international students.


*Terms and Conditions apply

View Our Covid-19 Refund Policy

Career Prospects

The Arden University Data Analytics & Marketing Master's degree course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans.

This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.

After completing this course, as an Arden graduate, you will be able to:

  • Provide insightful advice on strategic marketing
  • Use relevant data to influence decisions

This course will give you the skills you need to apply for senior marketing management positions in any sector.
 
Potential roles include:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager
Why study in Berlin?
 
  • Voted 7th best city in the world for student living by Top Universities in 2018
     
  • Option to apply for a 18-month post-study residence permit
     
  • Excellent employment prospects
     
  • Learn from world-class international faculty in an international environment
     
  • Reasonable cost of living in comparison to many other European countries
     
  • Attractive to international students pursuing an education abroad
     
  • Rich in culture, history and entertainment
     
  • A vibrant start-up entrepreneurial city
     
  • Study in Germany – the most popular option for international students^


^ Based on an annual survey by ICEF.

Industry Skills

Enhance your career prospects with Salesforce, Cisco Networking Academy and Amazon

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them.

You'll also have access to Amazon’s highly respected cloud-related learning platform AWS Educate. 

With Arden you have the opportunity to study any of these courses FREE alongside your degree.


About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.


About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

 

 

About AWS Educate (Amazon)

With the increasing demand for cloud employees, AWS Educate provides an academic gateway for the next generation of IT and cloud professionals. AWS Educate is Amazon’s global initiative to provide students and educators with the resources needed to accelerate cloud-related learning. AWS Educate provides tools for students around the world dreaming of a technology career. 

Students receive credits for hands-on experience with AWS technology, training, content, career pathways and the AWS Educate Job Board. You can study courses in cloud computing, data science, web development and more!


Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.


How does it work?

Once you enrol one one of the eligible Arden University courses, you will receive access to Salesforce, Cisco and Amazon’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; for example, the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.


Fees

The Salesforce Trailhead, Cisco and Amazon courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.

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