Study your Data Analytics & Marketing Master's Degree with Arden in Berlin

Study Arden University's MSc in Data Analytics and Marketing and you will learn how to use and analyse statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities. 

You’ll study via Blended Learning at our Berlin study centre in Germany, the most popular option for international students looking to study in Europe. Germany is recognised for its high-quality education^.

^According to statistics and data from ICEF monitor.


CIM Accredited

The course has also been aligned to the Chartered Institute of Marketing's (CIM) ‘Diploma in Professional Marketing’.

This means that on graduation, you will be able to add even more value to your degree for relatively little extra time and cost by submitting your assessments to the CIM.

Stats on studying in Germany with Arden University
CIM logo

Add value to your CV with Cisco Networking Academy

Cisco Networking Academy logo

As part of this course, you’ll also have access to the industry-renowned Cisco Networking Academy. These FREE technology courses complement our degree modules, are valued by employers and will further enhance your CV, helping you stand out in the sector. See the 'Industry Skills' tab below for more information.

Key Information

TBC (180 UK Credits)
Apr/Oct 2019
Course Title:
MSc Data Analytics and Marketing (CIM)
Full-time 12 months / Part-time 24 months
Course Fees:
15,000 €
Study Modes:
Full-time / Part-time
Germany based
Course Modules

Throughout Arden University's Master's degree in Data Analytics and Marketing (CIM) you will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions.

You will also gain the skills to devise and manage strategic marketing plans.


  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project
Who should take this course?

Our Data Analytics & Marketing Master's degree course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans.

This course is also appropriate to those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.

Entry requirements


You must have a second class (2:2) UK Honours Degree or an equivalent qualification at 2.2 or above.

English Proficiency

IELTS 6.5 with a minimum of 6.0 in each component or evidence you have previously studied in English. English waiver letters can be accepted, degree's should also have 'Method of instruction: English'. 

Non-Standard Entry Requirements

If you don’t meet our academic requirements but you have around five years of management experience, we encourage you to apply. You must show sufficient motivation to study with us, provide a personal statement which proves you are able to take this course, and potentially offer references and evidence of relevant experience.

Prospective students who have already completed a CIM qualification may be entitled to an exemption on this course. Other professional qualifications may also lead to exemptions.

How will I learn?

You will learn using a combination of face-to-face and online learning. Arden's innovative Blended Learning programmes combine traditional face-to-face classes with the flexibility of online study.

You will also have access to online study materials and resources 24/7 to support independent study, as well as online lessons, tutorials, forums and virtual classrooms and libraries through our online portal, iLearn.

Assessment methods consist of assignments, essays, presentations, case studies, portfolios and exams.

In addition, you will receive regular academic support from Arden’s expert tutors and your own Student Support Coordinator for any administrative, technical, or motivational help. 

Flexible Payment Plans

The course fees for MSc Data Analytics & Marekting (CIM) are €15,000. An initial deposit of €2,000 is required to secure your place on this course
Arden University offers flexible payment plans* that allow you to spread the cost of your programme fees across multiple installments. If you apply today you can receive an early bird discount of €3,000.

Instalments with early-bird discount applied:

  • 1st instalment of €3,500 payable within 14 days of the course start date
  • 2nd instalment  €3,500  payable within 3 months of the 1st instalment
  • 3rd instalment of €3,000 payable within 6 months of the 1st instalment

In addition to the qualification itself, your course fees cover a range of student support services, including visa application support, as well as German language classes for international students.

*Terms and Conditions apply

Career Prospects

After completing this course, as an Arden graduate, you will be able to:

  • Provide insightful advice on strategic marketing
  • Use relevant data to influence decisions

This course will give you the skills you need to apply for senior marketing management positions in any sector.
Potential roles include:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager
Why study in Berlin?
  • Voted 7th best city in the world for student living by Top Universities in 2018
  • Option to apply for a 18-month post-study residence permit
  • Excellent employment prospects
  • Learn from world-class international faculty in an international environment
  • Reasonable cost of living in comparison to many other European countries
  • Attractive to international students pursuing an education abroad
  • Rich in culture, history and entertainment
  • A vibrant start-up entrepreneurial city
  • Study in Germany – the most popular option for international students^

^ Based on an annual survey by ICEF.

Industry Skills

Enhance your career with Cisco Networking Academy

Cisco Networking Academy is a platform providing IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them.

Established in 1997, the Networking Academic has more than 9 million members – and you could become one of them!

About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.


Key Benefits

Gain core skills:
Access a range of exciting IT-related topics, from basic computer skills through to cybersecurity, linux coding and digital transformation – there’s something for everyone, no matter their skill level.

Add value to your CV: 
Gain a competitive advantage in the jobs market, with courses endorsed by a multi-billion-dollar leader in the IT sector.

Get your LinkedIn badge: 
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.

How does it work?

Once you enrol with Arden, you will receive access to Cisco’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; the majority take between 30 and 70 hours.

These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.


No matter how many courses you study with Cisco, these are free of charge. However, if you’d like to receive a LinkedIn badge certification, this will cost between £150 and £200 per badge.

Back to top