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MA Strategic Marketing Course Essentials

Accredited by The Chartered Institute of Marketing (CIM), this Masters in Strategic Marketing course is designed for fresh graduates, practising managers who are aiming to shape high-level strategy and manage creative global marketing plans.

Delivered 100% online, the master’s programme is a great opportunity to take on greater challenges and to expand your competitive advantage as you develop strategic marketing skills that are highly sought after worldwide in a variety of industry sectors.

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You will combine your knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions.

CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your student membership with the CIM.

This gives you access to a range of great resources – find out more here.

Key Information

UCAS Course Code:
Course Title:
MA Strategic Marketing (CIM)
1.5 to 5 years
Intake Status:
Intake open
Study Mode:
Distance learning
Exemptions Available:
Course Fees:
See Course Fees and Funding tab
Meet the Tutors

Your module tutors have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect indepth topic discussions and explanations that you can apply to a work-life setting.

Watch this short video [01:23] and meet Matthew Cooper, the course leader for MA Strategic Marketing at Arden University.

Entry Requirements

To be eligible for this course you must normally have either:

  • A UK honours degree at a minimum of second class (2.2) or equivalent.

For students whose prior learning was not taught in English:

  • IELTS 6.5 or equivalent (no less than 6.0 in any element)

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an undergraduate degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.

We offer online degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. Please click here to see our available online degrees.

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester or Birmingham, we offer undergraduate degrees that are delivered at our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out about our blended learning courses here.

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MA with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions on our dedicated information page or speak to our admissions team.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Details & Modules

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Masters in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.


  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.


Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the Course Specification.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Fees & Funding


How much is my course?


Postgraduate Funding

You can support your study in a variety of ways.

If you are a UK resident, the new Postgraduate Tuition Fee Loans from the UK Government can cover the cost of your postgraduate course fees. The key information about these loans is:

  • You must be a UK resident and aged under 60.
  • You can get a loan of up to £10,000 to cover the cost of your tuition fees
  • You will start to pay it back when your course is complete and you are earning over £21,000 a year.

Find out all the key information in our Postgraduate Loans section.


If you choose to pay for the course yourself you can pay as you go. This means you have no monthly obligations, simply pay for each module when you decide to study it.


Because your postgraduate studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship

Find out more about fees and funding on our dedicated information page by clicking here.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Careers Impact

We’re proud to say that some of our post-graduate students have gone on to work for companies like Apple, IBM, Clarins and KLB Group. Our Marketing alumni branch out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialists
  • Market Insight Managers

Since starting a Marketing program with us, Gaylene has noticed a significate in her career and personal development.

“Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education”

So, what will you have when you complete this Masters in Strategic Marketing?

You will:

  • Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia.

You may want to continue with your academic development and decide to undertake further study. You could consider the following options at Arden:

With an MA Strategic Marketing degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

If you’re not 100% comfortable with university level study choosing 4 year degree would be a smart choice. The first year is designed to give you the basics needed to successfully complete the rest of the degree as it focuses on essential study skills. You will build your confidence and become a capable, well equipped student who is able to complete the full degree.

The four year degree is perfect for you if:

  • It’s been a while since you studied
  • You don’t feel you did well in previous academic study
  • You want to improve your time management skills
  • You’re not confident in writing assignments and would like some support
  • You want to learn research skill that can support your studies and assignments
  • You want some extra knowledge of the degree subject before beginning the course.

This foundation year is part of the full degree. If you are funding your degree by Tuition Fee Loan from the UK Government, your tuition fee for the foundation year will also be covered in this loan.

Alternative Courses

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

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