Intake now open - Apply by 26th February

Course Essentials

Accredited by the CIM, our MA Strategic Marketing Master's Degree course is designed for both new graduates and practising managers who are aiming to shape high-level strategy and manage creative global marketing plans.

Delivered 100% online by Arden University, this Master's programme is a fantastic opportunity to take on greater challenges and to expand your competitive advantage as you develop strategic marketing skills that are highly sought after worldwide in a variety of industry sectors.

You will learn exclusively online via Arden's Distance Learning programme, allowing you to study at a time and place to suit you and you'll combine your knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions.



CIM Affiliate Membership

Whilst you are actively studying your MA Strategic Marketing course with Arden, we will cover the cost of your student membership with the CIM. This gives you access to a great range of additional resources to assist your studies.

Key Information

Award:
Masters
Credits:
180
UCAS Course Code:
N/A
Course Title:
MA Strategic Marketing (CIM)
Duration:
1.5 to 5 years
Intake Status:
Intake open
Study Mode:
Distance learning
Exemptions Available:
No
Course Fees:
See Course Fees and Funding tab
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects
  • Arden Tutors

Global management, international, digital and communications are some of the specialist subjects you will explore with Arden University's MA in Strategic Marketing. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

To be eligible for Arden's Strategic Marketing MA course you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme with Arden University.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online Degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. View our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester or Birmingham, we offer Undergraduate Degrees that are delivered at our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out more about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MA with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions on our dedicated information page or speak to our dedicated Arden Admissions Team.

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Master's Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

Our Strategic Marketing alumni branch out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Manager

Since starting a Marketing program with us, Gaylene has noticed a significate in her career and personal development.

Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education

What will I have when I complete this Master's in Strategic Marketing?

You will:

  • Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia.

You may want to continue with your academic development and decide to undertake further study. You could consider the following options at Arden:

With an MA Strategic Marketing degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

Your module tutors for our MA Strategic Marketing (CIM) Master's Degree course at Arden have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect indepth topic discussions and explanations that you can apply to a work-life setting.

Watch the short video below to meet Matthew Cooper, the course leader for MA Strategic Marketing at Arden University.

 
Course Details & Modules

Global management, international, digital and communications are some of the specialist subjects you will explore with Arden University's MA in Strategic Marketing. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Entry Requirements

To be eligible for Arden's Strategic Marketing MA course you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme with Arden University.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online Degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. View our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester or Birmingham, we offer Undergraduate Degrees that are delivered at our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out more about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MA with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions on our dedicated information page or speak to our dedicated Arden Admissions Team.

Course Fees & Funding

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Master's Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

Our Strategic Marketing alumni branch out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Manager

Since starting a Marketing program with us, Gaylene has noticed a significate in her career and personal development.

Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education

What will I have when I complete this Master's in Strategic Marketing?

You will:

  • Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia.

You may want to continue with your academic development and decide to undertake further study. You could consider the following options at Arden:

With an MA Strategic Marketing degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

Arden Tutors

Your module tutors for our MA Strategic Marketing (CIM) Master's Degree course at Arden have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect indepth topic discussions and explanations that you can apply to a work-life setting.

Watch the short video below to meet Matthew Cooper, the course leader for MA Strategic Marketing at Arden University.

 

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2. Apply online

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