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Course Essentials

Want to take your marketing knowledge one step further? Or do you want to learn how to combine forward-thinking data handling with the creativity of marketing? A Strategic Marketing MA will teach you how to create a structured, strategic game plan for any organisation or business, which opens up a variety of exciting opportunities for a successful career.

Accredited by the CIM, our MA Strategic Marketing Degree is designed for both new graduates and practising managers who are aiming to shape high-level strategy and manage creative global marketing plans.

Delivered 100% online by Arden University, this School of Business and Management Master's programme is a fantastic opportunity to take on greater challenges as you develop strategic marketing skills that are highly sought after worldwide in a variety of industry sectors.

This Strategic Marketing Masters Degree is taught exclusively online via Arden's Distance Learning programme, allowing you to study at a time and place that suits you.

Throughout your studies, you'll utilise your existing knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions.



Example Full-Time Timetable

Arden University Example Full-Time Timetable

This course comes with the option of studying either on a part-time or full-time schedule.

Studying part-time gives you the flexibility to study at your own pace and manage your course schedule to fit around your personal and professional commitments. You’ll be able to work through the course without the commitment of face-to-face lectures and classroom time, making it easier to achieve the qualification you need at a pace that works for you. The part-time option allows you to study 80 credits in your first year, followed by 40 credits per subsequent academic year, giving you the option to potentially spread your studies over a period of up to five years. 

Our full-time study option offers you a more structured study timetable than our part-time option, and is ideal if you want more personal contact with your course tutor. Studying full time, you’ll have two timetabled hours of teaching delivered by your lecturer once a week and an additional thirty minute personal tutorial  with your course tutor every fortnight. As you’ll be studying 180 credits over the course of one academic year, this option means you’ll study at the same pace as a traditional full-time campus programme, but with the benefit of taught sessions online with our lecturers, wherever you are in the world.


CIM Affiliate Membership

While you're actively studying for your MA Strategic Marketing course with Arden, we will cover the cost of your student membership with the CIM. This gives you access to a great range of additional resources to assist your studies.


Add value to your CV with Salesforce certifications

Salesforce logo

In addition to this CIM Strategic Marketing course, you’ll also have the chance to become certified on Salesforce technology. Salesforce is the World's #1 CRM system and expertise in this area is highly valued across industries. Even better, this certification is free with Arden. See the 'Industry Skills' tab below for more information.


Key Information

Award:
Masters
Credits:
180
UCAS Course Code:
N/A
Course Title:
MA Strategic Marketing
Duration:
1 to 5 years
Intake Status:
Intake open
Study Mode:
Online
Exemptions Available:
No
Course Fees:
See Course Fees and Funding tab
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects
  • Arden Tutors
  • Industry Skills

International Marketing and Marketing Communications are some of the specialist subjects you will explore with Arden University's Strategic Marketing MA. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed may be subject to change.

What does having Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that after graduating, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

During your MA Strategic Marketing Degree, a variety of methods will be used to assess your progress. These could include:

  • Case studies
  • Exams
  • Reports
  • Research Proposals
  • Dissertations

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing our MA Strategic Marketing (CIM) Programme Specification.

To be eligible for Arden's Strategic Marketing MA course you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

  • IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted
  • We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme with Arden University.

We’ll ask you for a personal statement that demonstrates your ability to study an MA CIM course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online Degrees in a range of subjects. As these courses are delivered via online learning, they can easily fit in around your current commitments. View our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester or Birmingham, we offer Undergraduate Degrees that are delivered at our Study Centres two days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out more about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your Strategic Marketing MA with Arden – saving you time and money.

We're also happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions on our dedicated information page or speak to our dedicated Arden Admissions Team.

How much is my course?

2

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Funding

Undergraduate courses

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Postgraduate courses

Postgraduate Student Loans for UK & EU Students

As a Postgraduate student, you can now apply for a student loan of up to £10,000, for taught and research Masters courses, including MBAs. Find out more at www.gov.uk/masters-loan

Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

A Strategic Marketing course has helped Arden University alumni branch out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Manager

Since starting a Marketing program with us, Gaylene has noticed significant growth in her career and personal development.

Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education

What will I have when I complete this Master's in Strategic Marketing?

By studying for this Strategic Marketing CIM course, you will:

  • Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

A Strategic Marketing MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia. Whatever sector or industry you see yourself excelling in, there is a place for a Marketing Strategist. 


Want to take your studies even further? If you’re considering continuing with your academic development, take a look at the following options at Arden:

With an MA Strategic Marketing degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to take a look at the benefits of working in the Marketing sector.

Your module tutors for the MA Strategic Marketing (CIM) Master's Degree at Arden have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect in-depth topic discussions and explanations that you can apply to a work-life setting.

Watch the short video below to meet Matthew Cooper, the course leader for MA Strategic Marketing at Arden University.

 

Boost your prospects with Salesforce certification

Arden are pleased to offer students studying this online Marketing MA course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Strategic Marketing Degree with Arden.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

Key benefits

Gain industry-relevant skills
Develop additional skills relevant to roles in marketing, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV
Prove your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences.

How does it work?

Once you enrol with Arden, you will receive unlimited and exclusive access to Salesforce courses online via your online learning platform, iLearn. 

Courses including CRM Fundamentals for Salesforce Classic; Measuring your Marketing Impact and the Fourth Industrial Revolution are available to study, and the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, which you will need to fit in around your degree study time, at a pace that suits you.

These courses are an added extra, so it's up to you to decide whether you complete them, and how many you complete. Your participation won’t have any effect on your degree or the grades you receive.

Fees

The Trailhead courses are completely free to study.

Course Details & Modules

International Marketing and Marketing Communications are some of the specialist subjects you will explore with Arden University's Strategic Marketing MA. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

Please note that the modules listed may be subject to change.

What does having Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that after graduating, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

During your MA Strategic Marketing Degree, a variety of methods will be used to assess your progress. These could include:

  • Case studies
  • Exams
  • Reports
  • Research Proposals
  • Dissertations

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing our MA Strategic Marketing (CIM) Programme Specification.

Entry Requirements

To be eligible for Arden's Strategic Marketing MA course you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

  • IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted
  • We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme with Arden University.

We’ll ask you for a personal statement that demonstrates your ability to study an MA CIM course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online Degrees in a range of subjects. As these courses are delivered via online learning, they can easily fit in around your current commitments. View our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester or Birmingham, we offer Undergraduate Degrees that are delivered at our Study Centres two days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out more about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your Strategic Marketing MA with Arden – saving you time and money.

We're also happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions on our dedicated information page or speak to our dedicated Arden Admissions Team.

Course Fees & Funding

How much is my course?

2

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Funding

Undergraduate courses

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Postgraduate courses

Postgraduate Student Loans for UK & EU Students

As a Postgraduate student, you can now apply for a student loan of up to £10,000, for taught and research Masters courses, including MBAs. Find out more at www.gov.uk/masters-loan

Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

A Strategic Marketing course has helped Arden University alumni branch out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Manager

Since starting a Marketing program with us, Gaylene has noticed significant growth in her career and personal development.

Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education

What will I have when I complete this Master's in Strategic Marketing?

By studying for this Strategic Marketing CIM course, you will:

  • Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

A Strategic Marketing MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Of course, some students go on to careers in research or academia. Whatever sector or industry you see yourself excelling in, there is a place for a Marketing Strategist. 


Want to take your studies even further? If you’re considering continuing with your academic development, take a look at the following options at Arden:

With an MA Strategic Marketing degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to take a look at the benefits of working in the Marketing sector.

Arden Tutors

Your module tutors for the MA Strategic Marketing (CIM) Master's Degree at Arden have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect in-depth topic discussions and explanations that you can apply to a work-life setting.

Watch the short video below to meet Matthew Cooper, the course leader for MA Strategic Marketing at Arden University.

 
Industry Skills

Boost your prospects with Salesforce certification

Arden are pleased to offer students studying this online Marketing MA course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Strategic Marketing Degree with Arden.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

Key benefits

Gain industry-relevant skills
Develop additional skills relevant to roles in marketing, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV
Prove your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences.

How does it work?

Once you enrol with Arden, you will receive unlimited and exclusive access to Salesforce courses online via your online learning platform, iLearn. 

Courses including CRM Fundamentals for Salesforce Classic; Measuring your Marketing Impact and the Fourth Industrial Revolution are available to study, and the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, which you will need to fit in around your degree study time, at a pace that suits you.

These courses are an added extra, so it's up to you to decide whether you complete them, and how many you complete. Your participation won’t have any effect on your degree or the grades you receive.

Fees

The Trailhead courses are completely free to study.

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