MA Strategic Marketing

International Marketing and Marketing Communications are some of the specialist subjects you will explore with Arden University's MA in Strategic Marketing. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

We have combined our Master's in Strategic Marketing with the CIM ‘Diploma in Professional Marketing’ to give you a CIM accredited MA that will stand out and appeal to employers all over the world.

Modules

• Strategic Marketing - CIM
• International Marketing
• Mastering Metrics - CIM
• Marketing Communications
• Driving Innovation - CIM
• Data Handling and Decision Making
• Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

Assessments are designed to provide you an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

• Case study
• Exam
• Reports
• Research Proposal
• Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing our MA Strategic Marketing (CIM) Programme Specification.

To be eligible for Arden's Strategic Marketing MA course you must normally have:

• A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme with Arden University.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have a Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. We offer online Degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. View our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester or Birmingham, we offer Undergraduate Degrees that are delivered at our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out more about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MA with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Get the full list of exemptions on our dedicated information page or speak to our dedicated Arden Admissions Team.

We’re proud to say that some of our Arden University Postgraduate students studying this Strategic Marketing Master's Degree have gone on to work for companies like Apple, IBM, Clarins and KLB Group.

Our Strategic Marketing alumni branch out into roles such as:

• Division Sales Manager
• Project Manager
• Freelance Digital Marketing Specialist
• Market Insight Manager

Since starting a Marketing program with us, Gaylene has noticed a significate in her career and personal development.

“Since I’ve started the program last October, I’ve been promoted to Director of Marketing and I’ve definitely seen the positive results from my employer and on me personally. I have gained the confidence and knowledge to continue my education”

What will I have when I complete this Master's in Strategic Marketing?

You will:

• Be able to advise on appropriate strategies to support the management of Strategic Marketing functions
• Understand the importance of data in the decision-making process
• Have an advanced understanding of marketing management
• Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
• Have transferable skills that will maximise your employability and career potential

Your MA will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:

• Marketing Director
• Head of Sales and Marketing
• Senior Marketing Analyst
• Senior Brand Manager
• Product Manager

Of course, some students go on to careers in research or academia.

You may want to continue with your academic development and decide to undertake further study. You could consider the following options at Arden:

• Master of Business Administration (MBA) - Distance Learning
• Master of Business Administration (MBA) - Blended Learning

With an MA Strategic Marketing degree from Arden University, you could be a desirable candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and take a look at the benefits of working in the Marketing sector.

Your module tutors for our MA Strategic Marketing (CIM) Master's Degree course at Arden have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect indepth topic discussions and explanations that you can apply to a work-life setting.

Watch the short video below to meet Matthew Cooper, the course leader for MA Strategic Marketing at Arden University.

Boost your prospects with Salesforce certification

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

Key benefits

Gain industry-relevant skills
Develop additional skills relevant to roles in marketing, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV
Prove your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences.

How does it work?

Once you enrol with Arden, you will receive access to Salesforce courses online via your online learning platform, iLearn. 

Courses including CRM Fundamentals for Salesforce Classic; Measuring your Marketing Impact and the Fourth Industrial Revolution are available to study, and the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, which you will need to fit in around your degree study time, at a pace to suit you.

These courses are an added extra, and you decide whether or how many you complete. Your participation won’t have any effect on your degree or the grades you receive.

Fees

The Trailhead courses are completely free to study.