Intake now open - Apply by 11th December

Course Essentials

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape.

Studying this Data Analytics & Marketing (CIM) Master's Degree course with Arden University you will learn how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

With Arden you can study 100% online through our clever Distance Learning programme, meaning you learn at a time and place to suit you. Enhance your career with this CIM accredited Master's Degree today.



CIM Affiliate Membership

Whilst you are actively studying your MSc with us at Arden, we will cover the cost of your studying membership with the Chartered Institute of Marketing (CIM). This gives you access to an additional range of great resources to assist you with your studies – Find out more here

Key Information

Award:
Masters
Credits:
180
UCAS Course Code:
N/A
Course Title:
MSc Data Analytics & Marketing (CIM)
Duration:
1.5 to 5 years
Intake Status:
Accepting applications
Study Mode:
Distance learning
Exemptions Available:
Yes
Course Fees:
See Course Fees and Funding tab
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects

After studying our Distance Learning MSc Data Analytics and Marketing course you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

Studied 100% online, you will be able to study at a pace convenient for you. So you can continue to work and earn, look after family, or focus on your other life commitments while you achieve your Master's Degree.

Arden's MSc Data Analytics and Marketing is accredited by the Chartered Institute of Marketing (CMI), meaning that once you graduate, you’ll be equipped with the knowledge, skills and a professionally-recognised qualification that will help you on your way to progress to a senior marketing role.

Modules

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having a Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on becoming an Arden University graduate, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your Distance Learning studies Arden will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

To be eligible for this Data Analytics and Marketing Master's Degree course at Arden University you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

Arden are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study our online programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. Arden offer online Degrees in a range of subjects. As they are delivered via Distance Learning, they can fit in around your current commitments. Take a look at our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester and Birmingham, we offer undergraduate degrees that are delivered in our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money. We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

If you have a Master's Degree with CIM accreditation you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

What will completing my MSc course mean for me?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MSc in Data Analytics & Marketing will prepare you for a wide range of possible positions in both marketing and management. Here’s just a snapshot of the type of job role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development you may decide to undertake a PhD.

What have other MSc students gone on to do?

Roles some of our Marketing Alumni have gone on to include a Freelance Digital Marketing Specialist and a Manager at an International Telecoms company.

Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement.

Ismail Salami, Arden University Marketing Student

With a Data Analytics and Marketing Master's Degree from Arden University, you could be an ideal candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and Data Analytics Subject Spotlight, and discover 6 key reasons you should study Data Analytics in today's modern world.

Next steps

Applying for this online course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Details & Modules

After studying our Distance Learning MSc Data Analytics and Marketing course you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

Studied 100% online, you will be able to study at a pace convenient for you. So you can continue to work and earn, look after family, or focus on your other life commitments while you achieve your Master's Degree.

Arden's MSc Data Analytics and Marketing is accredited by the Chartered Institute of Marketing (CMI), meaning that once you graduate, you’ll be equipped with the knowledge, skills and a professionally-recognised qualification that will help you on your way to progress to a senior marketing role.

Modules

  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having a Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on becoming an Arden University graduate, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

To support your development and ensure you are on the right track with your Distance Learning studies Arden will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Entry Requirements

To be eligible for this Data Analytics and Marketing Master's Degree course at Arden University you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

Arden are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study our online programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. Arden offer online Degrees in a range of subjects. As they are delivered via Distance Learning, they can fit in around your current commitments. Take a look at our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester and Birmingham, we offer undergraduate degrees that are delivered in our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money. We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Course Fees & Funding

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

If you have a Master's Degree with CIM accreditation you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

What will completing my MSc course mean for me?

You will:

  • Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
  • Understand the importance of data in the decision making process
  • Have an advanced understanding of marketing management
  • Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
  • Have transferable skills that will maximise your employability and career potential

Your MSc in Data Analytics & Marketing will prepare you for a wide range of possible positions in both marketing and management. Here’s just a snapshot of the type of job role you could end up in:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development you may decide to undertake a PhD.

What have other MSc students gone on to do?

Roles some of our Marketing Alumni have gone on to include a Freelance Digital Marketing Specialist and a Manager at an International Telecoms company.

Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement.

Ismail Salami, Arden University Marketing Student

With a Data Analytics and Marketing Master's Degree from Arden University, you could be an ideal candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and Data Analytics Subject Spotlight, and discover 6 key reasons you should study Data Analytics in today's modern world.

Next steps

Applying for this online course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

Back to top