MSc Data Analytics and Marketing (CIM)

Your module tutors have been selected because of their teaching and industry experience. Identified as experts in the subject they teach, you can expect in-depth topic discussions and explanations that you can apply to a work-life setting.

To be eligible for this MSc Data Analytics and Marketing you must normally have:

• A UK honours degree at a minimum of second class (2.2) or equivalent.

For students whose prior learning was not taught in English:

• IELTS 6.5 or equivalent

If you don’t have academic qualifications

We are more than happy to consider, and positively encourage, an application from you if have substantial management experience (typically 5 years) and can show us that you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Don’t have any of the above?

If you have other postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an undergraduate degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our undergraduate degree programmes.

We offer online degrees in a range of subjects. As they are delivered via online learning, they can fit in around your current commitments. Please click here to see our available online degrees.

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester and Birmingham, we offer undergraduate degrees that are delivered in our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out about our blended learning courses here.

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money.

We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to turn analysis into useful insights and strategic business plans is vital to your success in today’s data-driven marketing landscape. After studying this MSc Data Analytics and Marketing programme you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

Studied 100% online, you will be able to study at a pace convenient for you. So you can continue to work and earn, look after family, or focus on your other life commitments while you achieve your Masters.

The MSc Data Analytics and Marketing is accredited by the Chartered Institute of Marketing (CMI), meaning that once you graduate, you’ll be equipped with the knowledge, skills and a professionally-recognised qualification that will help you on your way to progress to a senior marketing role.

Modules:

• Strategic Marketing
• International Marketing
• Mastering Metrics
• Digital Strategy
• Data Handling and Decision Making
• Data Visualisation and Interpretation
• Research Project

Please note that the modules listed are indicative and may be subject to change.

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

• Case study
• Exam
• Reports
• Research Proposal
• Dissertation

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the Course Specification.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Fees

Postgraduate Funding

You can support your study in a variety of ways.

If you are a UK resident, the new Postgraduate Tuition Fee Loans from the UK Government can cover the cost of your postgraduate course fees. The key information about these loans is:

• You must be a UK resident and aged under 60.
• You can get a loan of up to £10,000 to cover the cost of your tuition fees
• You will start to pay it back when your course is complete and you are earning over £21,000 a year.

Find out all the key information in our Postgraduate Loans sectiion.

Self-funding

If you choose to pay for the course yourself you can pay as you go. This means you have no monthly obligations, simply pay for each module when you decide to study it.

Sponsorship

Because your postgraduate studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Find out more about fees and funding on our dedicated information page by clicking here.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

If you have a Masters-level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

So, what will completing this course give you?

You will:

• Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
• Understand the importance of data in the decision making process
• Have an advanced understanding of marketing management
• Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
• Have transferable skills that will maximise your employability and career potential

Your MSc will prepare you for a wide range of possible positions in marketing and management. Here’s just a snapshot of the type of role you could end up in:-

• Marketing Director
• Head of Sales and Marketing
• Senior Marketing Analyst
• Senior Product Development Manager
• Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development you may decide to undertake a PhD.

And what becomes of students similar to you?

Some of our Marketing Alumni have gone on to become a freelance Digital Marketing Specialist and a Manager at international Telecoms company.

Ismail Salami, Marketing Student

“Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement”

With an MSc Data Analytics and Marketing degree from Arden University, you could be an ideal candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and Data Analytics Subject Spotlight, and discover 6 key reasons you should study Data Analytics in today's modern world.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.