MSc Data Analytics & Marketing

After studying our Distance Learning MSc Data Analytics and Marketing course you will know how to use statistical analysis to interpret and communicate large datasets and find marketing opportunities to benefit your business.

Studied 100% online, you will be able to study at a pace convenient for you. So you can continue to work and earn, look after family, or focus on your other life commitments while you achieve your Master's Degree.

Arden's MSc Data Analytics and Marketing is accredited by the Chartered Institute of Marketing (CMI), meaning that once you graduate, you’ll be equipped with the knowledge, skills and a professionally-recognised qualification that will help you on your way to progress to a senior marketing role.

Modules

• Strategic Marketing
• International Marketing
• Mastering Metrics
• Digital Strategy
• Data Handling and Decision Making
• Data Visualisation and Interpretation
• Research Project

Please note that the modules listed are indicative and may be subject to change.

What does having a Chartered Institute of Marketing (CIM) accreditation mean?

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on becoming an Arden University graduate, you will be able to add even more value to your Master's qualification by gaining an additional CIM qualification for relatively little extra time and cost.

Assessments

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

Portfolio of works:

• Case study
• Exam
• Reports
• Research Proposal
• Dissertation

To support your development and ensure you are on the right track with your Distance Learning studies Arden will provide you with tutor feedback on every assessment you submit.

If required, your tutor may be able to give you suggestions and tips for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing our MSc Data Analytics & Marketing (CIM) Programme Specification.

To be eligible for this Data Analytics and Marketing Master's Degree course at Arden University you must normally have:

• A UK Honours Degree at a minimum of second class (2.2) or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.5 or equivalent (no less than 6.0 in any element).

If you don’t have academic qualifications

Arden are more than happy to consider, and positively encourage, an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study our online programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

Don’t have any of the above?

If you have other Postgraduate level business awards you may be eligible for entry and/or exemptions. This will be assessed on an individual basis.

If you don’t already have an Undergraduate Degree, and you’re not quite there with the required amount of work experience, we may be able to offer you a place on one of our Undergraduate Degree programmes. Arden offer online Degrees in a range of subjects. As they are delivered via Distance Learning, they can fit in around your current commitments. Take a look at our available online Degrees

Living in London, Manchester or Birmingham?

For those living in or around London, Manchester and Birmingham, we offer undergraduate degrees that are delivered in our study centres 2 days a week. These give you the facilities and structure of face-to-face learning with the flexibility to fit other commitments in around your studies. Find out about our Blended Learning courses

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money. We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

If you have a Master's Degree with CIM accreditation you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

What will completing my MSc course mean for me?

You will:

• Be able to advise on appropriate strategies to support in the management of Strategic Marketing functions
• Understand the importance of data in the decision making process
• Have an advanced understanding of marketing management
• Be able to submit your assessments to CIM to be awarded a Diploma in Professional Marketing
• Have transferable skills that will maximise your employability and career potential

Your MSc in Data Analytics & Marketing will prepare you for a wide range of possible positions in both marketing and management. Here’s just a snapshot of the type of job role you could end up in:

• Marketing Director
• Head of Sales and Marketing
• Senior Marketing Analyst
• Senior Product Development Manager
• Senior Brand Manager

Of course, some students go on to careers in research or academia. Alternatively, if you wish to continue with your academic development you may decide to undertake a PhD.

What have other MSc students gone on to do?

Roles some of our Marketing Alumni have gone on to include a Freelance Digital Marketing Specialist and a Manager at an International Telecoms company.

“Studying so far on the course has expanded my knowledge, further propelling my need to know more. It gives me the leverage to invest in myself while on a paid-job and up-skilling for advancement.”

Ismail Salami, Arden University Marketing Student

With a Data Analytics and Marketing Master's Degree from Arden University, you could be an ideal candidate for any of the above and more!

Visit our Knowledge Base to read our Marketing Subject Spotlight and Data Analytics Subject Spotlight, and discover 6 key reasons you should study Data Analytics in today's modern world.

Next steps

Applying for this online course takes just a few minutes and is the first step towards gaining your qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Enhance your career prospects with Salesforce, Cisco Networking Academy and Amazon

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them.

You'll also have access to Amazon’s highly respected cloud-related learning platform AWS Educate. 

With Arden you have the opportunity to study any of these courses FREE alongside your degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

About AWS Educate (Amazon)

With the increasing demand for cloud employees, AWS Educate provides an academic gateway for the next generation of IT and cloud professionals. AWS Educate is Amazon’s global initiative to provide students and educators with the resources needed to accelerate cloud-related learning. AWS Educate provides tools for students around the world dreaming of a technology career. 

Students receive credits for hands-on experience with AWS technology, training, content, career pathways and the AWS Educate Job Board. You can study courses in cloud computing, data science, web development and more!

Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.

How does it work?

Once you enrol with Arden, you will receive access to Salesforce, Cisco and Amazon’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; for example, the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.

Fees

The Salesforce Trailhead, Cisco and Amazon courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.