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Course Essentials

If you’re pursuing a career in the business and marketing sector and you want to maximise your future opportunities to make it big in the industry, a Business Marketing Top Up Degree from Arden is perfect for you. 

If you have previously completed a HND in Business (or equivalent) then this BA (Hons) Business (Marketing) (Top-up) Degree will enable you to achieve a full Undergraduate Honours Degree in Business (Marketing) in just one year.

Looking to develop your understanding of business? Keen to gain transferable marketing skills? Then this is the right course for you. Arden University's School of Business and Management offers this Business Marketing Top Up Degree, which focuses on skills and knowledge specific to Marketing Planning and Strategy, and Marketing Communications which can be applied across the world in your choice of industry, wherever your career takes you.

This Marketing Top-Up Degree is taught through Distance Learning, which means you'll learn exclusively online. This allows you to study online whenever and wherever you choose, and means you can continue to work as you learn, making it a fully flexible and modern way to gain your qualification.



 

Boost your CV with FREE industry-certified courses

In addition to this Business Marketing online course, you’ll also have the chance to become certified on Salesforce technology - the World's #1 CRM system - and access to the industry-renowned Cisco Networking Academy.

These free business and technology courses complement our degree modules, are valued by employers and will further enhance your CV, helping you stand out in a competitive sector. See the 'Industry Skills' tab below for more information.

Salesforce and Cisco Networking Academy logos

Key Information

Award:
Degree
Credits:
120
UCAS Course Code:
N111
Course Title:
BA (Hons) Business (Marketing) (Top-Up)
Duration:
1-3 years
Intake Status:
Intake open
Study Mode:
Online
Course Fees:
See Course Fees and Funding tab
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects
  • Industry Skills

Marketing is an essential part of a successful business - not just in attracting customers, but also in feeding intelligence to the management team to support effective decision making and planning. Throughout your BA (Hons) Business (Marketing) Degree, you'll study modules that are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer.

Modules

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways. During your Business Marketing Top Up Degree, a variety of methods will be used to assess your progress and development.These could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor can give you suggestions for improvement and help you understand how to apply your new skills into real life settings.

You can get more detailed course information by viewing our BA (Hons) Business (Marketing) (Top-up) Programme Specification.

To be eligible for this BA (Hons) Business (Marketing) (Top-up) Degree course you should have:

  • A HND in Business or equivalent, provided that your prior learning is consistent with Level 5 of the functional areas of business (Finance, Marketing, HRM and Operations Management)

For students whose prior learning was not taught in English

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
  • Alternatively, a letter to show that the Medium of Instruction was in English is accepted
  • We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here

How much is my course?

2

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Funding

Undergraduate courses

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Postgraduate courses

Postgraduate Student Loans for UK & EU Students

As a Postgraduate student, you can now apply for a student loan of up to £10,000, for taught and research Masters courses, including MBAs. Find out more at www.gov.uk/masters-loan

Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Marketing is core to all organisations, which means graduating with a Business (Marketing) Top Up Degree will provide you with a huge range of career options. As a successful Marketing graduate, you will have access to a range of opportunities across the private, public and voluntary sectors. This could be anything from financial, consumer and information technology industries, to not-for-profit organisations, such as charities, local Government and Higher Education institutions.

Gaining work experience during your Business Marketing online course can help you narrow your choices down and start building experience and contacts that can help you when you graduate. Thanks to our flexible online study format, you will have the opportunity to gain valuable work experience before you graduate, setting you up for a long, successful career in an industry you love.

What skills will I leave this course with?

  • Professional skills in business, supplemented by an understanding of marketing 
  • Understanding of key aspects of current marketing best practice as well as emerging developments within the marketing sector
  • Essential skills and tools to work professionally in a business situation and to be a creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective marketing communication through a variety of media
  • An awareness of entrepreneurial approaches and business skills which encourage the growth of enterprise and support the creation of new businesses

Where can I go after Arden University?

Jobs directly related to your Business Marketing Top Up Degree include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant

Jobs where your Degree would also be useful include:

  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer
  • UX Analyst

While studying, you can maximise your career success by making use of our online careers portal. This has useful tools such as an online interview simulator, CV builder, global jobs search engine and employer videos and e-learning courses covering essential business skills.

Alternatively, you may wish to continue with your academic development and decide to take on further study. If so, you could choose to carry out your studies with Arden University and enrol onto one of our Postgraduate programmes, such as:

Next steps

This course will provide you with a wealth of knowledge and skills that can be attributed to several different roles in the industry. So whether you’re looking to gain a Digital Marketing Top Up Degree qualification, or you’re more interested in the business side of marketing, this course will help to accelerate you to your desired career. 

Applying for this course with Arden takes just a few minutes and is the first step towards gaining your online qualification. You can begin your online application now and one of our friendly Course Advisors will be in touch to discuss your study options.

Enhance your career prospects with Salesforce and Cisco Networking Academy

Arden are pleased to offer students studying this Business Marketing Top Up Degree the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification that will be beneficial to your future career in Marketing.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them to acquire new skills at a pace that suits them. With Arden you have the opportunity to study these courses alongside your degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

 

 

Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.


How does it work?

Once you enrol with Arden, you will receive access to both Salesforce and Cisco’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – so it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.

Fees

The Salesforce Trailhead and Cisco courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.

Course Details & Modules

Marketing is an essential part of a successful business - not just in attracting customers, but also in feeding intelligence to the management team to support effective decision making and planning. Throughout your BA (Hons) Business (Marketing) Degree, you'll study modules that are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer.

Modules

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways. During your Business Marketing Top Up Degree, a variety of methods will be used to assess your progress and development.These could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work

To support your development and ensure you are on the right track with your studies we will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor can give you suggestions for improvement and help you understand how to apply your new skills into real life settings.

You can get more detailed course information by viewing our BA (Hons) Business (Marketing) (Top-up) Programme Specification.

Entry Requirements

To be eligible for this BA (Hons) Business (Marketing) (Top-up) Degree course you should have:

  • A HND in Business or equivalent, provided that your prior learning is consistent with Level 5 of the functional areas of business (Finance, Marketing, HRM and Operations Management)

For students whose prior learning was not taught in English

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
  • Alternatively, a letter to show that the Medium of Instruction was in English is accepted
  • We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here
Course Fees & Funding

How much is my course?

2

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Funding

Undergraduate courses

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Postgraduate courses

Postgraduate Student Loans for UK & EU Students

As a Postgraduate student, you can now apply for a student loan of up to £10,000, for taught and research Masters courses, including MBAs. Find out more at www.gov.uk/masters-loan

Postgrad Solutions Study Bursary

Looking for additional funding as a Postgraduate? Postgrad Solutions now offer 15 bursaries across a number of subject areas. Click here to apply

Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Please note: Fees quoted relate to the intake that you enrol on
(i.e. when you start your course), NOT your application date.


Self-funding - Pay in full or Sponsorship

You can pay for your course all in one go if you have the funds or, because your studies will develop you as a professional, your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship. Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

Marketing is core to all organisations, which means graduating with a Business (Marketing) Top Up Degree will provide you with a huge range of career options. As a successful Marketing graduate, you will have access to a range of opportunities across the private, public and voluntary sectors. This could be anything from financial, consumer and information technology industries, to not-for-profit organisations, such as charities, local Government and Higher Education institutions.

Gaining work experience during your Business Marketing online course can help you narrow your choices down and start building experience and contacts that can help you when you graduate. Thanks to our flexible online study format, you will have the opportunity to gain valuable work experience before you graduate, setting you up for a long, successful career in an industry you love.

What skills will I leave this course with?

  • Professional skills in business, supplemented by an understanding of marketing 
  • Understanding of key aspects of current marketing best practice as well as emerging developments within the marketing sector
  • Essential skills and tools to work professionally in a business situation and to be a creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective marketing communication through a variety of media
  • An awareness of entrepreneurial approaches and business skills which encourage the growth of enterprise and support the creation of new businesses

Where can I go after Arden University?

Jobs directly related to your Business Marketing Top Up Degree include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant

Jobs where your Degree would also be useful include:

  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer
  • UX Analyst

While studying, you can maximise your career success by making use of our online careers portal. This has useful tools such as an online interview simulator, CV builder, global jobs search engine and employer videos and e-learning courses covering essential business skills.

Alternatively, you may wish to continue with your academic development and decide to take on further study. If so, you could choose to carry out your studies with Arden University and enrol onto one of our Postgraduate programmes, such as:

Next steps

This course will provide you with a wealth of knowledge and skills that can be attributed to several different roles in the industry. So whether you’re looking to gain a Digital Marketing Top Up Degree qualification, or you’re more interested in the business side of marketing, this course will help to accelerate you to your desired career. 

Applying for this course with Arden takes just a few minutes and is the first step towards gaining your online qualification. You can begin your online application now and one of our friendly Course Advisors will be in touch to discuss your study options.

Industry Skills

Enhance your career prospects with Salesforce and Cisco Networking Academy

Arden are pleased to offer students studying this Business Marketing Top Up Degree the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification that will be beneficial to your future career in Marketing.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them to acquire new skills at a pace that suits them. With Arden you have the opportunity to study these courses alongside your degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

 

 

Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.


How does it work?

Once you enrol with Arden, you will receive access to both Salesforce and Cisco’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – so it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.

Fees

The Salesforce Trailhead and Cisco courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.

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