Intake now open - Apply by 20th August

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Course Essentials

Looking to develop your understanding of business? Keen to gain marketing skills too? Then this is the course for you.

Our BA (Hons) Business (Marketing) (CMI) Degree course focuses on skills and knowledge specific to Marketing Planning and Strategy and Marketing Communications, which can be applied across the world and in your choice of industry.

Arden University's flexible online Distance Learning programme makes gaining your Business (Marketing) Degree easier than ever, allowing you to study wherever and whenever you want, completely online and around any other current commitments you may have.



CMI Membership

Arden's Business (Marketing) Honours Degree is fully accredited by the CMI (Chartered Management Institute).

So as well as getting your degree any potential employers will be impressed by, you'll also get FREE CMI membership throughout your studies, giving you access to a range of additional resources.


 

Boost your CV with FREE industry-certified courses

In addition to this course, you’ll also have the chance to become certified on Salesforce technology - the World's #1 CRM system - and access to the industry-renowned Cisco Networking Academy.

These FREE business and technology courses complement our degree modules, are valued by employers and will further enhance your CV, helping you stand out in the sector. See the 'Industry Skills' tab below for more information.

Salesforce and Cisco Networking Academy logos

Key Information

Award:
Degree
Credits:
360
UCAS Course Code:
N110
Course Title:
BA (Hons) Business (Marketing) (CMI)
Duration:
3-6 years
Intake Status:
Intake open
Study Mode:
Distance learning
Exemptions Available:
Yes
Course Fees:
See Course Fees and Funding tab
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects
  • Industry Skills

Marketing is an essential part of a business, not just in attracting customers but in feeding intelligence to the management team to support effective decision making and planning. Throughout our Business (Marketing) Degree course the modules are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of businesses.

Modules

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed are indicative and may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work
  • Exams

To support your development and ensure you are on the right track with your studies Arden University will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Arden's BA (Hons) Business (Marketing) (CMI) Degree course has typical standard entry requirements. To be eligible for this course you must have either:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.0 or equivalent (no less than 5.5 in any element).

If you have work experience

Arden University are happy to consider an application from you if you can show us you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course through Distance Learning. We’ll also ask you for references and evidence of relevant work experience.

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Marketing is core to all organisations, so successful Business (Marketing) graduates from Arden University will have a number of opportunities across the private, public and voluntary sectors. Anything from financial, consumer and information technology industries to not-for-profit organisations, such as charities, local Government and Higher Education institutions could be potential places of work.

Gaining work experience during your Degree can help you narrow your choice and start building experience and contacts that can help you when you graduate. 90% of our students work while they study. Due to the flexible online study format, you will have the opportunity to gain valuable experience before you graduate.

What skills will I leave this course with?

  • Professional level skills in business, supplemented by an understanding of marketing in particular
  • Understanding of key aspects of current practice in marketing as well as emerging developments
  • Essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective communication through a variety of media
  • An awareness of those entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

Where can I go after Arden University?

Jobs directly related to your Degree include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant

Jobs where your Degree would be useful include:

  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer
  • UX Analyst

Alternatively, you may wish to continue with your academic development and decide to progress onto a Postgraduate programme. You could consider any of the following courses at Arden and receive a discount, having already studied with us:

While studying you can maximise your career success by making use of our online careers portal. This has useful tools such as an online interview simulator, CV builder, global jobs search engine and employer videos and e-learning courses covering essential business skills.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your online qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Enhance your career prospects with Salesforce and Cisco Networking Academy

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them. With Arden you have the opportunity to study these courses alongside your degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

 

 

Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.


How does it work?

Once you enrol with Arden, you will receive access to both Salesforce and Cisco’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.

Fees

The Salesforce Trailhead and Cisco courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.

Course Details & Modules

Marketing is an essential part of a business, not just in attracting customers but in feeding intelligence to the management team to support effective decision making and planning. Throughout our Business (Marketing) Degree course the modules are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of businesses.

Modules

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed are indicative and may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work
  • Exams

To support your development and ensure you are on the right track with your studies Arden University will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Entry Requirements

Arden's BA (Hons) Business (Marketing) (CMI) Degree course has typical standard entry requirements. To be eligible for this course you must have either:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.0 or equivalent (no less than 5.5 in any element).

If you have work experience

Arden University are happy to consider an application from you if you can show us you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course through Distance Learning. We’ll also ask you for references and evidence of relevant work experience.

Course Fees & Funding

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £25,725 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

Marketing is core to all organisations, so successful Business (Marketing) graduates from Arden University will have a number of opportunities across the private, public and voluntary sectors. Anything from financial, consumer and information technology industries to not-for-profit organisations, such as charities, local Government and Higher Education institutions could be potential places of work.

Gaining work experience during your Degree can help you narrow your choice and start building experience and contacts that can help you when you graduate. 90% of our students work while they study. Due to the flexible online study format, you will have the opportunity to gain valuable experience before you graduate.

What skills will I leave this course with?

  • Professional level skills in business, supplemented by an understanding of marketing in particular
  • Understanding of key aspects of current practice in marketing as well as emerging developments
  • Essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective communication through a variety of media
  • An awareness of those entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

Where can I go after Arden University?

Jobs directly related to your Degree include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant

Jobs where your Degree would be useful include:

  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer
  • UX Analyst

Alternatively, you may wish to continue with your academic development and decide to progress onto a Postgraduate programme. You could consider any of the following courses at Arden and receive a discount, having already studied with us:

While studying you can maximise your career success by making use of our online careers portal. This has useful tools such as an online interview simulator, CV builder, global jobs search engine and employer videos and e-learning courses covering essential business skills.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your online qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Industry Skills

Enhance your career prospects with Salesforce and Cisco Networking Academy

Arden are pleased to offer students studying this degree course the opportunity to develop additional skills. You have the chance to develop your own learning journey towards Salesforce accreditation via the 'Salesforce Trailhead' programme. Salesforce have been an industry leader in customer relationship management (CRM) for more than 20 years, so this gives you the opportunity to gain an extra self-managed certification while studying your Arden degree.

Similarly, Cisco Networking Academy is a platform providing Business and IT professionals with a space to develop their careers in the industry, with study-at-home courses helping them acquire new skills at a pace that suits them. With Arden you have the opportunity to study these courses alongside your degree.

About Salesforce certification

By studying a Salesforce-certified course, you’ll have access to professional-level materials, ensuring your industry knowledge remains current.

There are 140 Trails and 520 badges to choose from, covering many aspects of business, computing and using Salesforce as a management tool.

About Cisco Networking Academy

Take a look at the video below to learn all about Cisco Networking Academy, how it works and how it can benefit you.

 

 

Key Benefits

Gain industry-relevant skills:
Develop additional skills relevant to roles in marketing, business, sales and technology, allowing you to stand out in crowded jobs markets.

Add value to your CV 
Gain a competitive advantage in the jobs market, as well as proving your enthusiasm for your industry, dedication to self-development and eagerness to learn to potential employees.

Access professional-level content and a student community (Salesforce only)
Access materials used by industry professionals, and join the Salesforce student community, interacting with others and sharing your experiences

Get your LinkedIn badge (Cisco only)
For each course you complete, you can acquire a badge for your LinkedIn profile, highlighting your skills to potential employers, and proving that you’re highly engaged and proactive in enhancing your self-development.


How does it work?

Once you enrol with Arden, you will receive access to both Salesforce and Cisco’s online, self-paced courses through your learning platform, iLearn. Here, you’ll be able to pick and choose which courses you’d like to study.

You’ll study the course content as and when it suits you. The hours required to complete a course vary; the amount of time needed to complete a Salesforce course ranges from 35 minutes to 21 hours, while the majority of Cisco courses take between 30 and 70 hours.

These courses are an added extra – it’s entirely up to you whether you complete one, 10 or none at all! Your participation (or decision not to study these additional extras) won’t have any effect on your degree or the grades you receive.

Fees

The Salesforce Trailhead and Cisco courses are completely free to study, but there is a fee of £150-£200 per badge for LinkedIn badge certifications from Cisco.

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

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