Intake now open - Apply by 11th December

Course Essentials

Looking to develop your understanding of business? Keen to gain marketing skills too? Then this is the course for you.

Our BA (Hons) Business (Marketing) (CMI) Degree course focuses on skills and knowledge specific to Marketing Planning and Strategy and Marketing Communications, which can be applied across the world and in your choice of industry.

Arden University's flexible online Distance Learning programme makes gaining your Business (Marketing) Degree easier than ever, allowing you to study wherever and whenever you want, completely online and around any other current commitments you may have.



CMI Membership

Arden's Business (Marketing) Honours Degree is fully accredited by the CMI (Chartered Management Institute).

So as well as getting your degree any potential employers will be impressed by, you'll also get FREE CMI membership throughout your studies, giving you access to a range of additional resources.

Key Information

Award:
Degree
Credits:
360
UCAS Course Code:
N500
Course Title:
BA (Hons) Business (Marketing) (CMI)
Duration:
3-6 years
Intake Status:
Intake open
Study Mode:
Distance learning
Exemptions Available:
Yes
Course Fees:
See Course Fees and Funding tab
  • Course Details & Modules
  • Entry Requirements
  • Course Fees & Funding
  • Career Prospects

Marketing is an essential part of a business, not just in attracting customers but in feeding intelligence to the management team to support effective decision making and planning. Throughout our Business (Marketing) Degree course the modules are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of businesses.

Modules

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed are indicative and may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work
  • Exams

To support your development and ensure you are on the right track with your studies Arden University will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Arden's BA (Hons) Business (Marketing) (CMI) Degree course has typical standard entry requirements. To be eligible for this course you must have either:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.0 or equivalent (no less than 5.5 in any element).

If you have work experience

Arden University are happy to consider an application from you if you can show us you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course through Distance Learning. We’ll also ask you for references and evidence of relevant work experience.

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Marketing is core to all organisations, so successful Business (Marketing) graduates from Arden University will have a number of opportunities across the private, public and voluntary sectors. Anything from financial, consumer and information technology industries to not-for-profit organisations, such as charities, local Government and Higher Education institutions could be potential places of work.

Gaining work experience during your Degree can help you narrow your choice and start building experience and contacts that can help you when you graduate. 90% of our students work while they study. Due to the flexible online study format, you will have the opportunity to gain valuable experience before you graduate.

What skills will I leave this course with?

  • Professional level skills in business, supplemented by an understanding of marketing in particular
  • Understanding of key aspects of current practice in marketing as well as emerging developments
  • Essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective communication through a variety of media
  • An awareness of those entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

Where can I go after Arden University?

Jobs directly related to your Degree include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant

Jobs where your Degree would be useful include:

  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer
  • UX Analyst

Alternatively, you may wish to continue with your academic development and decide to progress onto a Postgraduate programme. You could consider any of the following courses at Arden and receive a discount, having already studied with us:

While studying you can maximise your career success by making use of our online careers portal. This has useful tools such as an online interview simulator, CV builder, global jobs search engine and employer videos and e-learning courses covering essential business skills.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your online qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Course Details & Modules

Marketing is an essential part of a business, not just in attracting customers but in feeding intelligence to the management team to support effective decision making and planning. Throughout our Business (Marketing) Degree course the modules are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of businesses.

Modules

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed are indicative and may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work
  • Exams

To support your development and ensure you are on the right track with your studies Arden University will provide you with tutor feedback on every assessment you submit.

If required, your Arden tutor may be able to give you suggestions for improvement and help you understand how to apply your newly acquired skills into real life settings.

You can get more detailed course information by viewing the relevant Programme Specification, which you can download from our Policies, Standards and Procedures Page

Entry Requirements

Arden's BA (Hons) Business (Marketing) (CMI) Degree course has typical standard entry requirements. To be eligible for this course you must have either:

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
  • Completed a recognised Access Programme or equivalent

For students whose prior learning was not taught in English, you must have IELTS 6.0 or equivalent (no less than 5.5 in any element).

If you have work experience

Arden University are happy to consider an application from you if you can show us you have the motivation to study the programme.

We’ll ask you for a personal statement that demonstrates your ability to study the course through Distance Learning. We’ll also ask you for references and evidence of relevant work experience.

Course Fees & Funding

How much is my course?

2

Funding

You can support your study in a variety of ways.

If you are a UK student, the most common funding of undergraduate degrees is a Tuition Fee Loan from the UK Government. The key information about these loans is:

  • You must be a UK resident
  • You can get a loan to cover the full cost of your tuition fees
  • You only start to pay it back when you are earning over £21,000 a year.
  • Your tuition fees are paid directly to the University by the loan company.

Self-funding - Pay in full or Pay as you go options

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way. You can also pay as you go. This means you have no monthly obligations and simply pay for each module when you decide to study it.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship.

Pay in full

You can pay for your course all in one go if you have the funds. There is typically up to 10% off the total price if you pay this way.

Pay in instalments

You can make payments over the course of their studies using our fixed payment schedule. Students will be entered into a schedule which runs alongside their course and splits their programme fees into a series of instalments.

Sponsorship

Because your studies will develop you as a professional your employer may want to pay or contribute to the cost of your studies. Feel free to call the team on 0800 268 7737 to discuss steps to employer sponsorship Find out more about fees and funding and employer sponsorship on our dedicated information pages.

Career Prospects

Marketing is core to all organisations, so successful Business (Marketing) graduates from Arden University will have a number of opportunities across the private, public and voluntary sectors. Anything from financial, consumer and information technology industries to not-for-profit organisations, such as charities, local Government and Higher Education institutions could be potential places of work.

Gaining work experience during your Degree can help you narrow your choice and start building experience and contacts that can help you when you graduate. 90% of our students work while they study. Due to the flexible online study format, you will have the opportunity to gain valuable experience before you graduate.

What skills will I leave this course with?

  • Professional level skills in business, supplemented by an understanding of marketing in particular
  • Understanding of key aspects of current practice in marketing as well as emerging developments
  • Essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective communication through a variety of media
  • An awareness of those entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

Where can I go after Arden University?

Jobs directly related to your Degree include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant

Jobs where your Degree would be useful include:

  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer
  • UX Analyst

Alternatively, you may wish to continue with your academic development and decide to progress onto a Postgraduate programme. You could consider any of the following courses at Arden and receive a discount, having already studied with us:

While studying you can maximise your career success by making use of our online careers portal. This has useful tools such as an online interview simulator, CV builder, global jobs search engine and employer videos and e-learning courses covering essential business skills.

Next steps

Applying for this course takes just a few minutes and is the first step towards gaining your online qualification. You can begin your online application now and one of our friendly Admissions Advisors will be in touch to discuss your study options.

Applying for a course in 6 steps

1. Find your perfect course

2. Apply online

3. We’ll process your application

4. Supporting your next steps

5. Accept & complete the application

6. Begin your course with an online induction

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