Strategic Marketing


Study level
1 to 5 years
Study Option
Accredited by
MA Strategic Marketing

Course Overview

Do you want to take your marketing knowledge to the next level? Or perhaps you’re looking for the opportunity to combine forward-thinking research with the creativity of marketing? If so, our MA Strategic Marketing course is the right choice for you.

Designed to open up a variety of exciting career opportunities across a range of sectors, this MA Strategic Marketing degree will teach you how to create a structured, strategic marketing plan for any organisation or business – a highly sought after skill in the competitive job market. An accredited CIM course, our MA Strategic Marketing degree is designed for both new graduates and practising managers who are aiming to shape high-level strategies and manage creative global marketing plans. Ready to get started?

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Download brochure
Find out more about this degree programme and the modules covered by downloading our degree brochure.
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Fast track your career with Arden
Arden courses are designed so that you can study additional programmes alongside them. Find out more about how you can study an additional industry certified course alongside your studies.
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Your CIM membership
This course is accredited by the Chartered Institute of Marketing, so you’ll leave with a degree that is recognised in both academic and professional fields. The cost of the CIM Affiliate Membership is included while you are actively studying with us, which gives you access to a range of great resources.

Find out more

On this MA Strategic Marketing course, you’ll explore a range of subjects across a variety of fields – from international marketing to marketing communications. You’ll develop the ability to critically analyse and apply theories of marketing, enabling you to become a highly capable marketing professional. And what’s more, our master’s in strategic marketing is CIM accredited, helping you to stand out from the crowd and appeal to employers all over the world.


  • Strategic Marketing - CIM
  • International Marketing
  • Mastering Metrics - CIM
  • Marketing Communications
  • Driving Innovation - CIM
  • Data Handling and Decision Making
  • Research Project

How do we assess you?

On this strategic marketing course, you’ll have the opportunity to regularly demonstrate what you’ve learned, allowing your tutors to track your progress. These assessments include:

  • Case studies
  • Exams
  • Reports
  • Research proposals
  • Dissertations

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.


To be eligible for our MA Strategic Marketing course, we need to see that you have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

  • IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here.

We’re happy to receive an application from you if you have substantial management experience (typically 5 years) and can show us that you have the motivation to study this programme. 

We’ll ask you for a personal statement that demonstrates your ability to study this strategic marketing course. We may also want references and evidence of relevant experience.


Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Before beginning your strategic marketing degree, it’s good to get to know the lecturers who will be teaching you. The School of Business and Management is made up of a team of academic staff who hold a wealth of knowledge and professional experience. 

Studying a master’s degree with Arden is all about preparing you for the world of senior employment. As well as mastering a range of advanced skills, you’ll graduate with a stand-out CV that sets you apart in a competitive job market. So, whether you want to progress with your current organisation or take on a new challenge, the choice is yours!

What will an MA Strategic Marketing degree do for me?

You’ll gain a wide range of leadership and management skills by completing this course. Best of all, because we focus on the practical application of what you learn, you’ll find that these skills are transferable to a range of different roles. Whilst studying, you’ll:

  • Be able to advise on appropriate strategies to support the management of strategic marketing functions
  • Understand the importance of data in the decision-making process
  • Have an advanced understanding of marketing management
  • Develop transferable skills that will maximise your employability and career potential

What can I do after Arden University?

This course will help you develop the right skills and knowledge to accelerate your career to a senior leadership role. We’re proud to say that a number of our postgraduates have gone on to work for globally successful companies like Apple, IBM, Clarins and KLB Group. Our alumni have branched out into roles such as:

  • Division Sales Manager
  • Project Manager
  • Freelance Digital Marketing Specialist
  • Market Insight Manager
  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Brand Manager
  • Product Manager

Ready to get started on your lifelong learning journey? Your MA is just the start. Alongside your core modules, you’ll have the opportunity to gain insights from fellow alumni and explore additional resources and learning skills with our exclusive student platform. 

Achieving your strategic marketing qualification will help you to accelerate your progression into a senior management role. But there’s more! Beyond the core MA itself, Arden students will receive additional support and guidance, developing your employability and CV even further.

Throughout your studies, you’ll have access to student support advisors who are here for you 24/7. They’ll help you to enhance your academic skills, guide you with your orientation and offer tailored career support. This means you’ll have guidance at every stage of your degree from our extensive community of students and fellow alumni, who can offer 1-2-1 advice for your future beyond Arden University.

Outside of this, you’ll also have unlimited access to our online platform, iLearn – providing you with all the learning resources and tools needed to excel in your studies. 

Got other commitments? Studying an MA Strategic Marketing degree is made easy with Arden University. Our online learning model fits around your lifestyle, so you can study at a time and pace that works best for you.


The staff and the support along the way has been amazing. Any questions or enquiries are answered. I cannot thank the admissions team enough for their part in advising and supporting me through this MA. It is a big step to make and having the support through the whole process really helped.

Clare Gillon
Clare Gillon
MA Strategic Marketing - Online
Read more

Online Learning

How does it work?

With online learning, you decide when and where you work through your self-guided learning materials, without being held to a set lecture timetable. If you’re interrupted during a lesson, simply pause the materials and continue later. You can also communicate and collaborate with your tutor and classmates through live online forums and email. 

Find out more about how Online Learning works.