---
title: "BA (Hons) Business Management (Creative Enterprise and Entrepreneurship)"
description: "BA (Hons) Business Management (Creative Enterprise and Entrepreneurship) | Arden University"
canonical: "https://arden.ac.uk/our-courses/undergraduate/business-degree/ba-hons-business-management-entrepreneurship"
published: 2026-09-08
updated: 2026-10-08
author: "Arden University"
---

# BA (Hons) Business Management (Creative Enterprise and Entrepreneurship)

## Course details and modules

Businesses need people who can combine commercial knowledge with creativity, initiative and an understanding of new technology. This course helps you develop those skills, giving you the knowledge to identify opportunities and turn ideas into action.

By bringing together business management, entrepreneurship and practical digital skills, you’ll develop a versatile foundation for your future career. You can apply these skills when developing your own business, working in a creative or entrepreneurial environment, or supporting innovation within an established organisation.

### Modules

Foundation Year available

- Foundations of Business (30 credits)
- Fundamentals of Business Growth (30 credits)
- Foundation Year Project (30 credits)
- Skills for University Study (Year-Long module) (30 credits)

Level 4

- Skills Toolkit for Success: Build, Apply, Thrive (30 credits)
- Business, AI & Beyond (30 credits)
- Being a Successful Manager (30 credits)
- The Innovation Lab: Sustainable Solutions (30 credits)

Level 5

- The Innovation Lab: RE:Think, Enterprise and Mindset (30 credits)
- Digital Business and Customer Engagement (30 credits)
- Future Horizons: Data, AI and Insight (30 credits)
- Founders, Analytics and Consumer Behaviour (30 credits)

Level 6

- Arden Impact Module (30 credits)
- Project Management (30 credits)
- Entrepreneurship and New Venture Creation (30 credits)
- Sustainable Business Strategy and Ethics (30 credits)

### How do we assess you?

Our assessments are designed to help you apply your learning to real-world business and entrepreneurial situations. You’ll complete reports, case studies, presentations, projects, business plans and consultancy-style assignments. You’ll explore entrepreneurship, innovation, AI, digital business, customer engagement, sustainability and leadership, with a focus on developing ideas and applying your learning to real business challenges.

## Study options

This course is available to study through Arden’s blended learning study mode at our campuses in [**London Ealing**](https://arden.ac.uk/where-to-study/locations/london/ealing-study-centre), [**London Stratford**](https://arden.ac.uk/where-to-study/locations/london/stratford-campus), [**London Holborn**](https://arden.ac.uk/where-to-study/locations/london/holborn-study-centre), [**Manchester**](https://arden.ac.uk/where-to-study/locations/manchester), [**Birmingham**](https://arden.ac.uk/where-to-study/locations/birmingham), [**Leeds**](https://arden.ac.uk/where-to-study/locations/leeds), [**Newcastle**](https://arden.ac.uk/where-to-study/locations/newcastle), and [**Nottingham**](https://arden.ac.uk/where-to-study/locations/nottingham).

On the left hand side of study options:

The course is also available to students via [online learning.](https://arden.ac.uk/studying-with-us/online-learning) This gives you the convenience of being able to study from anywhere in the UK or worldwide, providing you with the same high standards of teaching but with lower tuition fees.

### Blended learning

**How does it work?**

When you choose our blended learning study mode, each week you’ll have eight hours of timetabled classes spread over two days at the Arden campus of your choice. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. As a blended learning student you’ll also have access to our Library Portal, an extensive digital library with thousands of journal titles, eBooks, and a range of academic and industry databases that you can use to research and gain in-depth information on your area of study. At Arden, all of your course materials are provided free of charge, removing the need for you to buy expensive textbooks to study your degree successfully.

Blended learning is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who live within commuting or driving distance of one of our UK campuses.

If you're a student from England who is enrolling on a blended learning course with Arden (based in one of our UK campuses) then you can apply for a Tuition Fee Loan and Maintenance Loan to help pay for your living expenses. You can find more information on our [**fees and funding page**](https://arden.ac.uk/studying-with-us/fees-and-funding/undergraduate-loans). If you're a student from Scotland, Wales or Northern Ireland you can find information about obtaining a student loan to cover your costs from your student finance body.

[**Learn more about blended learning**](https://arden.ac.uk/studying-with-us/blended-learning)

### Part time online learning

**How does it work?**

Studying the BA (Hons) Business Management online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.

Our online students study their degree through iLearn, Arden’s university campus in the cloud. iLearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and access to our Library Portal. The portal includes an extensive digital library including thousands of journal titles, eBooks, and academic and industry databases which you can use to research your assignments and projects. All of these materials are provided to you free of charge, and contain all the research information you’ll need to complete your degree with us.

iLearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy.

Studying online does not mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you will be studying with likeminded students who you can meet with through our Unitu community, and you will have access to community message boards to discuss your course and the topics being raised within it. We have even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you are currently learning.

Online learning students resident in the UK can apply for a Maintenance Loan if they cannot attend their course in person because of a disability. Please find more information on our [fees and funding page](https://arden.ac.uk/studying-with-us/fees-and-funding/undergraduate-loans). If you're a student from Scotland, Wales or Northern Ireland you can find information on Living Cost Loans from your student finance body.

[**Learn more about online learning**](https://arden.ac.uk/studying-with-us/online-learning)

## Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

### Eligibility

- A minimum of 45 credits at Level 3 completed within the last 3 years, or an equivalent qualification.
- Applicants may be considered based on a minimum of 2 years of professional work experience evidenced with a CV and Reference.

### English Proficiency

- IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

## Meet the faculty

![Paul Salisbury](https://cdn.arden.ac.uk/s3fs-public/styles/quote_m/public/2026-03/Paul%20Salisbury.jpg)

Paul is an experienced academic leader with broad expertise across business management and significant specialist knowledge in assessment, quality, and academic governance. Prior to joining Arden University, he served as an Associate Head of School at Coventry University. He entered higher education in 2008 following a career in further education, progressing from Graduate Teaching Assistant through to Lecturer, Senior Lecturer, Principal Lecturer, Head of Department, Associate Head, and Head of School. This breadth of experience has given him a strong grounding in all aspects of higher education provision.

Paul has led major curriculum transformation projects, extensive staff training initiatives, and complex regulatory compliance activity, and has contributed to the development of numerous courses both internally and in partnership with external institutions.

His academic background is in sport business management, and he has undertaken research collaborations with organisations such as UEFA and the International Olympic Committee, with whom he secured a research grant.

Paul brings an inclusive, collaborative leadership style grounded in integrity, innovation, and student-centred practice, and has forged his career within widening participation institutions.

Paul Salisbury

Head of School for Business Management and Creativity

## Career prospects

In a collaboration with Google Cloud, we’ve created brand-new, future-focused degree programmes. Designed with Google Cloud experts, these courses bridge the gap between higher education and cutting-edge tech industry demands covering cyber security, data science, AI systems engineering, applied AI in business management, and more.

- [ A New Partnership in AI Education | Arden University & Google Cloud  ](https://study.arden.ac.uk/google-cloud)

related courses

- [ BA (Hons) Business Management (Applied AI)  ](https://arden.ac.uk/our-courses/undergraduate/business-degree/ba-hons-business-management-applied-ai)
- [ BA (Hons) Business Management (Business Intelligence & AI)  ](https://arden.ac.uk/our-courses/undergraduate/business-degree/ba-hons-business-management-business-intelligence-and-ai)

### What will BA (Hons) Business Management (creative Enterprise and Entrepreneurship) do for me?

This degree will help you develop the entrepreneurial mindset, business knowledge and practical skills to turn ideas into opportunities. You’ll learn how to approach problems creatively, understand customers, use AI and digital technology, manage projects and lead others.

Through Arden’s partnership with Google Cloud and full access to Google Gemini Enterprise, you’ll also have opportunities to develop your understanding of AI and how digital technology can support creativity, innovation and business decision-making. Develop the confidence to adapt as business and technology change, whether you’re planning to launch your own venture or build your career within an established organisation.

**What can I do after Arden University?**

The combination of business, entrepreneurship, creativity, AI and leadership skills can open up a wide range of career opportunities. You could use your degree to develop your own business or pursue roles within organisations looking for graduates who can identify opportunities, develop ideas and support innovation and growth.

Potential career paths could include:

- Entrepreneur / Business Owner
- Business Development Manager
- Innovation Manager
- Business Analyst
- Digital Business Specialist
- Digital Marketing Specialist
- Product Manager
- Project Manager
- Creative Enterprise Manager
- Management Consultant
- Change Manager
- Marketing Manager
- Customer Experience Manager
- Operations Manager
- AI Business Specialist

Your skills could be applied across a wide range of sectors, from creative industries and technology to retail, professional services, finance or start-ups. Whether you want to build your own venture or contribute to innovation within an established organisation, this programme can help you develop the skills to take your next step.

## Industry skills

![Arden University and Google Cloud logo](https://cdn.arden.ac.uk/s3fs-public/styles/kb_image_low__resize/public/2026-09/Picture1.png?VersionId=9m0GaZ6Rv57C414sQdyomgp9ZVLxUQwA&itok=_OfKtVpN%20)

Future-defining degrees, co-developed with Google Cloud

Designed with Google Cloud experts, our created brand-new, future-focused degree programmes these courses bridge the gap between higher education and cutting-edge tech industry demands covering cyber security, data science, AI systems engineering, applied AI in business management, and more.

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