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Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.
Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.
This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field.
During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities.
Using our business simulation software, you’ll be able to access a virtual business and run it as your own enterprise – managing activities such as marketing, sales, finances, people, product development, operations, and your supply chain. This will give you the chance to practice making critical decisions within a safe environment, helping you develop your ability to interpret commercial information and apply your learnings to generate a profit for your enterprise.
You’ll also have access to our Digital Enterprise Hub throughout your course, which provides you with additional software and resources as well as real-world mentors and industry experts to draw knowledge from. The Digital Enterprise Hub also gives you the chance to engage in social learning with your classmates, developing your collaborative skills and providing the opportunity for networking with fellow professionals.
It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.
You have 4-12 years to complete this course, which means you can take up to 3 years to complete each level. Most of our students, however, aim to complete the course within 4 to 6 years.
Unlike on more traditional degree courses, you don’t need to sit any exams on the BA (Hons) Business Management (Marketing) with Foundation Year, and you won’t need to spend the summer at home writing a dissertation either. Your assessments have been designed to help you apply your learning to real-word scenarios. This means you’ll be better prepared to apply the skills you’ve gained on the course to your professional role after graduation.
As you work through your course modules you’ll have the chance to complete a range of useful assessment methods such as individual reports, case study analyses, group presentations, and personal independent assignments devised in consultation with your course module leader. Your assessments will have an emphasis upon personal discovery, digital technology, the application of theory to real world business, and management practice and innovative thinking.
We encourage you to be innovative when carrying out your assignments and assessments. You can create podcasts, videos, infographics, consultancy reports, campaigns, posters, interviews, debate sessions, and more. This approach will help you develop skills you'll use in the real world, and most of all, is a fun and engaging way to demonstrate your knowledge and development.
This course is available to study through Arden’s blended learning study mode at our study centres in Berlin, Germany.
This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.
When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our online learning platform and university campus in the cloud. ilearn contains all the resources you need to study your degree successfully when you’re away from campus. You’ll also have access to our Library Portal, an extensive digital library with thousands of journal titles, eBooks, and a range of academic and industry databases that you can use to research and gain in-depth information on your area of study. At Arden, all of your course materials are provided free of charge, removing the need for you to buy expensive textbooks to study your degree successfully.
Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
Our aim is to make learning as accessible as possible by ensuring that you can study in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through ilearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing thousands of ebooks, as well as tools for creating assignments, keeping notes, and collaborating with other students on your course.
To be able to study this course, we need to see that you have:
We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here.
Here at Arden University we strive to provide a fresh and unique approach to your business and management education. With ideas and experiences taken from employers and thought leaders across the world, we give you the opportunity to put proven business skills and techniques into practice during your studies. I look forward to welcoming you to the Arden University family.
The dynamic landscape of business creates a constant need for talented professionals, offering our graduates a wide range of fulfilling and lucrative career paths to choose from.
As well as developing important soft skills, up-to-date knowledge of business functions, and career planning abilities, you’ll also be encouraged to develop a Personal Development Plan as you work through your degree. With support from our lecturers, this will help you track your progress and identify areas where you excel.
On the course, your assessments will be linked to real-world workplace issues and practices. Added to the benefits of our enterprise simulation software and Digital Business Hub, you’ll graduate with hands-on experience in problem solving and identifying areas for business growth – all highly desirable skills for today’s employers.
The BA (Hons) Business Management (Marketing) with Foundation Year will also give you the chance to:
Your degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you’ll have access to our dedicated career services portal, where you can access additional 'bolt-on' e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:
This course is in the process of gaining accreditation from the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI), and is aligned with available certificates from Amazon and Salesforce which you will be able to pursue independently as you study.
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.
The Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. Founded in 2009, the Institute is highly acclaimed across the digital marketing sector and is recognised globally. In 2016 the DMI received Quality Assurance status from the Scottish Qualifications Authority and mapped to European Qualifications Framework and in 2018 partnered with the American Marketing Association to offer dual certification to it’s members.
To date, the DMI has provided certification to more than 25,000 people and has 150,000 members worldwide.
Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide.
This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB, and enables the sharing of ideas and the exchange best practises between global business schools. Membership also gives our faculty members access to in-depth data and research to support the development of our courses and teaching methods, ensuring that we are able to provide you with the best possible university experience.
This course awards a CMI Level 5 Certificate in Management & Leadership and offers CMI Foundation Chartered Manager Status *
The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. With 140,000 members, the institute aims to boost career development across the management sector and connect like-minded professionals.
Upon completion of this CMI-accredited course, you will be awarded CMI Level 5 Certificate in Management & Leadership and gain CMI Foundation Chartered Manager Status. This recognises you have the skills needed to be an effective manager, helping you stand out from the competition and start your management career journey - with a CMI qualification and a clear pathway to full Chartered Manager status.
*Upon completion of your course, the CMI award and level of chartered status awarded will depend on your level and length of study, whether you entered your course with Recognition for Prior Learning (RPL) or if any compensation is applied on your modules throughout the duration of study. If this criteria applies to you, you may receive one of the 2 different levels; an Award or Certificate.
This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship
The Institute of Enterprise and Entrepreneurs (IOEE) is the first learning institute dedicated to developing and recognising enterprise and entrepreneurial skills. Arden University has been recognised as an IOEE Academy and our courses are accredited. This demonstrates our commitment to enterprise and equipping students with the skills needed to set up and run their own business, work in a small enterprise, or bring entrepreneurial skills to a larger organisation.
During the course you’ll learn about some of the most prominent could-based tools used in business currently, allowing you to independently acquire certification from Salesforce and Amazon to add to your degree qualification. This will give you concrete evidence of skills in leading software packages, green-stamped by two of the world’s most respected business service providers. Certification from Salesforce and Amazon will help you perform at the cutting edge of your industry by understanding how to process real time data and insights to create more meaningful relationships with your customers. You’ll also gain important transferable skills that you’ll be able to apply to similar software packages that you may work with in the future.
Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.
All Arden students will have free access to LinkedIn Learning through the Library Portal. LinkedIn Learning is a video-based online learning platform offering over 16,500 expert-led courses across a wide range of subjects including business, technology, and creative skills.
With LinkedIn Learning, you can:
