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Strategic Digital Marketing

MSc

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Summary

Study level

Postgraduate

Award

Master's

Full time

1 year

Location

Berlin or Online

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Faculty of Business

Now accepting students for our November 2021 intake
Find out more about getting started in Berlin here

Course Overview

The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity.

Designed to unlock diverse marketing career opportunities across a variety of sectors, this master’s in strategic digital marketing will develop your ability to create structured, strategic marketing plans with digital tactics and tools for any organisation or business - a highly sought after skill in today’s job market. You’ll also have the opportunity to analyse current areas of marketing practice using live client case studies taken from real-world practice. That means the course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and to adapt your marketing knowledge to any environment.

This focus on practice-based learning is what makes this master’s programme stand out. The course also integrates a range of cutting-edge digital tools and software, meaning you’ll develop the ability to critically evaluate the application of marketing strategies and tactics in context, and graduate with an in-depth understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.

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Career development resources

You'll have online access to a huge range of career development tools from the day you start studying.

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Professional accreditation

This course is accredited by the Chartered Institute of Marketing, a respected UK body in the promotion of successful marketing careers.

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Course details and modules

During the MSc Strategic Digital Marketing course you’ll explore the general marketing environment as a whole and then consider the impacts of digitisation on the contemporary marketing environment. You’ll develop the ability to critically analyse data and apply theories of marketing from technical and creative perspectives, helping you become a highly capable and employable marketing professional.

In this programme you study partially on your own and then get further instruction in the classroom sessions. I like that it’s independent but you still have guidance and can ask questions if you need clarification. The online learning aspect of the course has been excellent.

Sathesh Paramasivam

MSc Data Analytics & Marketing - Berlin campus

Core Modules

Digital Marketing Environment
Building and Managing Digital Brands
Contemporary Marketing Communications Planning
Big Data, Analytics and Martech
Managing Customer & User Experience
Social Media Marketing
Digital Transformation Project (Capstone Project, 60 credits)

How do we assess you?

Your assessment takes place entirely through coursework, and has been designed to mirror professional marketing practice to enhance your employability. For example, the creation of campaign plans, design of digital artefacts, digital projects and customer journeys all form part of the course assessment. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios.

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide.

The staff and the support along the way has been amazing. Any questions or enquiries are answered. I cannot thank the admissions team enough for their part in advising and supporting me through this MA. It is a big step to make and having the support through the whole process really helped.

Clare Gillon

MA Strategic Marketing - Online

Full-time study in Berlin

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our online learning platform and university campus in the cloud. ilearn contains all the resources you need to study your degree successfully when you’re away from campus. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully.

Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted.

Learn more about our Berlin campus

Learn more about full time blended learning

Part-time online learning

How does it work?

Studying the MSc Digital Supply Chain Management online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.
Our online students study their degree through ilearn, Arden’s university campus in the cloud. ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).
ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy.

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning.

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

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Eligibility

To be eligible for our MSc Strategic Digital Marketing, we need to see that you have:

A UK bachelor’s degree at a minimum of second class (2.2) or equivalent
Individuals who have HND/HNC/Dip HE, with three to four years strong professional work experience with evidence of managerial/supervisory responsibilities are also encouraged to apply.

We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline.

English proficiency

IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 60-78; or equivalent
Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here.

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

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Meet the faculty

We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.

Dilshad Sheikh

Dean of the Faculty of Business

Career prospects

Studying your master’s in strategic digital marketing degree with Arden University Berlin is all about preparing yourself for a successful future career. As well as mastering a number of advanced skills, you’ll graduate with a stand-out CV that sets you apart in today’s competitive job market. So, whether you want to progress to more senior positions in your current organisation, or you want to begin a new career in marketing after working in a different discipline, this course will provide you with the knowledge and competencies you need to succeed.

related courses

What will an MSc Digital Marketing do for me?

You’ll gain a wide range of leadership, technical, and creative skills on your MSc Strategic Digital Marketing course. And, because we focus on the practical application of your studies to the real world, you’ll find that these marketing skills are transferable across a wide range of roles. Whilst studying, you will:

Develop analytical and planning skills in a digital marketing context.
Develop skills in designing and implementing marketing strategies in the digital business environment.
Explore the challenges presented by “big data” sets in a marketing context.
Evaluate, interrogate and analyse a range of marketing focused data sets relating to areas such as consumer user experience and behaviour, brands and communications.  
Evaluate the potential and effectiveness of relevant proprietary software and digital marketing tools.
Develop a variety of transferable skills suited to an extensive range of marketing positions.

What can I do after Arden University?

This strategic digital marketing course will help you develop the right skills and knowledge to accelerate your career to a senior marketing role. Our academics work to ensure that the modules you study on the course cover real marketing scenarios and are career focused. This means that when you graduate you’ll have the skills required to enter a variety of professional marketing roles. Knowledge of digital marketing and marketing theory is applicable to a range of business sectors, from technology and FMCG, to healthcare and the non-profit/charity sector. Some future roles that you might want to consider after graduation include:

Digital Marketing Manager
Senior Marketing Executive
Email Marketing Specialist
Freelance Digital Marketer
Market Insight Manager
Marketing Director
Head of Sales and Marketing
Senior Marketing Analyst
Social Media Manager
Brand Manager
Product Manager

Industry skills

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.

The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.

Business Graduates Association (BGA)

Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.