The MSc Strategic Digital Marketing course delivered at our Berlin campus has been designed to teach you the core principles and skills at use in contemporary marketing. Given the nature of today’s constantly evolving marketing landscape, this course is ideal for both career changers and professional marketers looking to transition into more senior level roles. The course will provide you with in-demand knowledge of data-driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, brand building, leadership, and digital creativity.
Designed to unlock diverse marketing career opportunities across a variety of sectors, this master’s in strategic digital marketing will develop your ability to create structured, strategic marketing plans with digital tactics and tools for any organisation or business - a highly sought after skill in today’s job market. You’ll also have the opportunity to analyse current areas of marketing practice using live client case studies taken from real-world practice. That means the course will provide you with the practical skills you need to respond to future changes in marketing technology and consumer experience, and to adapt your marketing knowledge to any environment.
This focus on practice-based learning is what makes this master’s programme stand out. The course also integrates a range of cutting-edge digital tools and software, meaning you’ll develop the ability to critically evaluate the application of marketing strategies and tactics in context, and graduate with an in-depth understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.
In this programme you study partially on your own and then get further instruction in the classroom sessions. I like that it’s independent but you still have guidance and can ask questions if you need clarification. The online learning aspect of the course has been excellent.
Your assessment takes place entirely through coursework, and has been designed to mirror professional marketing practice to enhance your employability. For example, the creation of campaign plans, design of digital artefacts, digital projects and customer journeys all form part of the course assessment. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios.
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
To be eligible for our MSc Strategic Digital Marketing, we need to see that you have:
We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline.
We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.
Studying your master’s in strategic digital marketing degree with Arden University Berlin is all about preparing yourself for a successful future career. As well as mastering a number of advanced skills, you’ll graduate with a stand-out CV that sets you apart in today’s competitive job market. So, whether you want to progress to more senior positions in your current organisation, or you want to begin a new career in marketing after working in a different discipline, this course will provide you with the knowledge and competencies you need to succeed.
You’ll gain a wide range of leadership, technical, and creative skills on your MSc Strategic Digital Marketing course. And, because we focus on the practical application of your studies to the real world, you’ll find that these marketing skills are transferable across a wide range of roles. Whilst studying, you will:
This strategic digital marketing course will help you develop the right skills and knowledge to accelerate your career to a senior marketing role. Our academics work to ensure that the modules you study on the course cover real marketing scenarios and are career focused. This means that when you graduate you’ll have the skills required to enter a variety of professional marketing roles. Knowledge of digital marketing and marketing theory is applicable to a range of business sectors, from technology and FMCG, to healthcare and the non-profit/charity sector. Some future roles that you might want to consider after graduation include:
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.
Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.