What is the Arden Enterprise Incubator?
Whether you’re spotting an opportunity, exploring an idea, developing a prototype, or already running a business, the Arden Enterprise Incubator (AEI) helps student entrepreneurs make real progress.
AEI is a growing community of entrepreneurs, mentors, and industry specialists who support you to develop, test, launch, and grow ventures. Through practical workshops, expert events, 1:1 coaching, and personalised guidance, you’ll learn how to:
- validate ideas
- understand markets
- find customers
- build prototypes
- grow a sustainable business
Our support adapts to your stage and your goals, whether you want to build a business or strengthen your career with entrepreneurial skills.
Already an Arden student or staff member?
Access the full AEI platform, resources, events, and coaching:
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The Arden Enterprise Incubator is about developing and nourishing innovation, entrepreneurship, and creativity. It gives all of our students access to expert support — whether they’re exploring a new idea or scaling an existing venture. Through mentoring and coaching from experienced entrepreneurs, students learn how to navigate the real challenges of business start-up and growth. Welcome to the future of innovation.
Our Support Framework
1. Explore & Shape Your Idea
For students at the earliest stages — or simply curious about entrepreneurship.
You’ll learn how to:
- spot opportunities
- frame problems clearly
- understand customer needs
- build early value propositions
- create simple prototypes
Short, focused 1:1 sessions help you clarify your idea, avoid common beginner traps, and gain confidence in your next steps.
2. Build, Refine & Execute
For students ready to develop and launch their first product or service.
You’ll learn how to:
- refine and focus your idea
- build your MVP
- run feedback loops and iterate
- develop your brand and messaging
- gain early customers
Regular 1:1 check-ins keep you accountable, help you interpret feedback, and ensure you turn ideas into real execution.
3. Grow Your Business
For students already operating a venture and looking to scale.
You’ll learn how to:
- strengthen operations
- develop partnerships and channels
- plan for growth
- prepare for investment
You’ll work directly with entrepreneurs experienced in scaling, sharpening strategy, understanding your numbers, and avoiding expensive mistakes.
Student Founders’ Voices
“Before joining the incubator, I felt stuck. Since getting involved, things are finally moving again. Our chats helped clarify a lot, and I’m excited about the direction we’re heading.”
- Sorin Cococeanu, Business Student, Founder of Twilight Tales
“Before signing up, I was alone, terrified, and questioning my sanity for dreaming so big. Speaking my plans out loud for the first time — and getting real direction — changed everything.”
- Sarah Willocks, Psychology Student, Founder of Invisibility Gym
“The consistency and support genuinely keep me connected, even on the weeks when I’m not as active.”
- Doriana Proca, Arden Student Founder
“Thanks for the kick in the butt! 😂 Don’t hesitate to do it again — I need that from time to time.”
- Chill Petkov, Psychology Student, Founder of Psyberanima
Meet the Team
After decades of building businesses and advising corporates, my focus is on helping students build the practical skills and confidence needed to develop something real. Through 1:1 coaching and hands-on guidance, I help founders find problems worth solving, sharpen their ideas, find early traction, and, most importantly, get started and move forward with clarity.
After 20+ years in digital agencies and startups, I’ve seen how the right guidance at the right moment changes everything. Through 1:1 coaching, I help students validate ideas quickly, understand their markets, build their MVPs, and avoid common pitfalls.