For globally connected future leaders
Faculty staff
![Professor Alison Watson](https://cdn.arden.ac.uk/s3fs-public/styles/quote_m/public/2023-10/AEI%20Profiles.png)
Welcome from the Head of the School of Business Management & Creativity
Hello, I’m Professor Alison Watson, Head of the School of Business Management & Creativity. I’ve been with Arden (RDI) for over 19 years, during which I’ve seen many students succeed. Along the way, I completed my PhD focusing on segmentation strategy and student recruitment, achieved Chartered status with the Chartered Management Institute and Chartered Institute of Marketing, and became a Principal Fellow at the Higher Education Academy.
My career began in retail, where I spent 13 years completing my Master's and qualifications in Higher Education. I transitioned to teaching, starting with distance learning and later moving to university-level education. For the past 18 years, I’ve enjoyed supporting students as they gain confidence and turn their dreams into reality.
I understand that the world of employment can be overwhelming, and I’m here to help you navigate it. My goal is to steer you in the right direction, build your confidence, and help you discover the path that’s right for you.
A warm welcome to the School of Business Management & Creativity – I wish you every success in the year ahead!
![Towella Ngambi](https://cdn.arden.ac.uk/s3fs-public/styles/quote_low/public/2021-03/Towella_Ngambi.png)
![Dr Shameem Shaffi](https://cdn.arden.ac.uk/s3fs-public/styles/quote_low/public/2023-11/Dr%20Shameem%20Shaffi.png)
![Paul Moses](https://cdn.arden.ac.uk/s3fs-public/styles/quote_low/public/2022-11/Paul%20Moses_0.jpg)
Latest news
Accrediting bodies and industry partners
![Chartered Management Institute (CMI)](https://cdn.arden.ac.uk/s3fs-public/2021-04/Arden%20University%20joins%20forces%20with%20CMI_standard_card.png)
![Business Graduates Association (BGA)](https://cdn.arden.ac.uk/s3fs-public/2021-07/BGA_Member_logo-1.png)
![Chartered Institute of Management Accountants (CIMA)](https://cdn.arden.ac.uk/s3fs-public/2023-07/cima.jpg)
![Tourism Management Institute (TMI)](https://cdn.arden.ac.uk/s3fs-public/2021-08/TMI.jpg)
![Institute of Leadership & Management (ILM)](https://cdn.arden.ac.uk/s3fs-public/2024-01/Institute_of_leadership_and_Management_logo-2%402x_0.png)
![Institute of Travel and Tourism (ITT)](https://cdn.arden.ac.uk/s3fs-public/2021-08/IOTT.jpg)
![UNWTO](https://cdn.arden.ac.uk/s3fs-public/2023-10/UNWTO%20Logo_EN.png)
![Association to Advance Collegiate Schools of Business (AACSB)](https://cdn.arden.ac.uk/s3fs-public/2024-01/AACSB-logo-member-color-RGB_0.png)
![Chartered Institute of Marketing (CIM)](https://cdn.arden.ac.uk/s3fs-public/2023-09/CIM-Accredited-Degree-Blue-Resize.jpg)
![Association of Chartered Certified Accountants (ACCA)](https://cdn.arden.ac.uk/s3fs-public/2021-05/acca.png)
![Digital Marketing Institute (DMI)](https://cdn.arden.ac.uk/s3fs-public/2021-08/DMI.jpg)
![The Institute of Enterprise and Entrepreneurs (IOEE)](https://cdn.arden.ac.uk/s3fs-public/2024-04/IOEE%20logo.png)
![United Nations’ Principles for Responsible Management Education (PRME) initiative](https://cdn.arden.ac.uk/s3fs-public/2025-01/prme_0.png)