School of Business Management and Creativity - meet the team

Katy Fowler

Katy Fowler joined Arden University as Head of Department for Design & Creativity in January 2025, bringing over a decade of experience leading degree programmes in Drawing, Games Design, and Fine Art.

With a background in Fine Art, Katy is a practising artist and the founder of WAM! (Working-class Artist Mothers), a nationally recognised network supporting underrepresented artists.

The Design and Creativity department is led by experienced lecturers with extensive academic and industry backgrounds, leveraging diverse industry experience to provide a practical, career-focused foundation for your studies.
 

Katy Fowler
Head of Department, Design & Creativity
Tyler Bannister

Tyler joined Arden in 2022 as an Associate Lecturer. Teaching with Arden University is especially meaningful, as Tyler completed a degree with Arden through distance learning and understands the challenges and rewards of flexible education. Alongside teaching, Tyler has seven years of Graphic Design experience, starting out as an in-house Graphic Designer, transitioning to freelance, while managing her Photography business. Tyler enjoys helping others grow in their creative journey and is passionate about creativity in all forms.

Tyler Bannister
Associate Lecturer
Stefanie Krynauw

Stefanie is an enthusiastic designer with a love for art and design. She has experience in 2D and 3D design, mainly focusing on illustration, corporate identity, packaging and product design. Stefanie has more than 16 years of experience in the design industry and has enjoyed teaching and sharing knowledge with students over the last 6 years. Stefanie has degrees in both Graphic and Industrial design and has just completed a MA in Design at the University of Johannesburg.

Stefanie Krynauw
Lecturer (PT)
Pernille Holm

Pernille Holm is a visual artist and educator based in London and Kent, UK. As an artist, she works in a variety of media, including drawing, printmaking, photography and sculpture, and has a practice-based Ph.D. in Fine Art from Goldsmiths College, University of London. Pernille has exhibited widely across Britain and in Europe, and curated shows in Denmark and London. Dedicated to visual arts education, she has also devoted a large part of her career to lecturing in art and design. For more than two decades, she has taught on a wide range of creative programmes, both theoretical and studio-based modules, and at various levels from Foundation to BA and MA degree programmes. She joined Arden University as an associate lecturer in 2013 (when it was called RDI) and taught across several creative and academic modules before becoming a permanent lecturer in 2021.

Pernille Holm
Senior Lecturer, Design & Creativity
John Hitchings

John is an experienced educator, and an award-winning creative design practitioner based in Cardiff, Wales. In industry, John has worked for design agencies in Birmingham and Cardiff producing work for BBC, ITV and S4C. He previously lead the Wales Tourist Board’s design team as an Art Director, working in New York and northern Europe. He was also the Head of Communications and Marketing for the Army Reserve Forces for Wales. John has combined his industrial work with over 27 years of teaching experience, having previously been Head of the BA Graphic Design course at the West Wales School of Arts, a position he held for over fifteen years. He's also taught on other undergraduate courses that include Trinity St Davids University and University College Weston. John gained an MA in Graphic Communication from the University of South Wales in 2012 and later taught on the course. He joined the Design and Creativity team at Arden University in September 2021.

John Hitchings
Lecturer, Design & Creativity