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Maximise your future opportunities in the world of business and marketing with a top-up degree that’s designed to set you apart from your peers.
Looking to develop your understanding of business? Keen to gain transferable marketing skills? Then this is the right course for you. If you’ve previously completed a HND in business (or equivalent) then this degree will enable you to achieve a full undergraduate qualification with just one extra year of study.
Your studies will focus on skills and knowledge specific to marketing, strategy planning, and marketing communications, which can be applied across the world in your choice of industry. The course will also teach you the importance of digital techniques and social media marketing in today’s highly competitive marketing environment. And, as this course will also give you a solid grounding in business techniques, your future career options will also include generalist business roles.
Marketing is an essential part of any successful business - not just for appealing to consumers, but also in feeding intelligence to management teams to support effective decision making and planning. Throughout your business and marketing top-up degree, you'll study modules that are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in any industry you choose.
It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.
"I was already in the working world and running two businesses. Not to mention I also have a young family, so the freedom online learning offered, and the cost effectiveness of the course, was a big draw for me."
The way we assess our students gives the opportunity to demonstrate your strengths and knowledge in a variety of ways. That’s why we choose a range of different methods to assess and track your progress. These methods include:
This course is available to students as a fully online programme, which gives you the convenience of being able to study from anywhere worldwide.
This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.
Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.
Our online students study their degree through ilearn, Arden’s university campus in the cloud. ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and access to our Library Portal. The portal includes an extensive digital library including thousands of journal titles, eBooks, and academic and industry databases which you can use to research your assignments and projects. All of these materials are provided to you free of charge, and contain all the research information you’ll need to complete your degree with us.
ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy.
Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning.
Online learning students resident in the UK can apply for a Tuition Fee loan to pay for their course. If you cannot attend your course in person because of a disability, you may also be entitled to a Maintenance Loan to cover living expenses. Please find more information on our fees and funding page. If you're a student from Scotland, Wales or Northern Ireland you can find information about obtaining a student loan to cover your costs from your student finance body.
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
To be eligible for this BA (Hons) Business (Marketing) top-up degree, we need to see that you have:
We also offer an internal English test for applicants. More information on this can be found here.
We are happy to consider an application from you if you can show us you have the motivation to study this business and marketing top-up course.
We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.
Marketing is a key element for business success, which means graduating with a business and marketing top-up degree will provide you with a huge range of career options. As a successful graduate, you’ll have access to a range of opportunities across private, public, and voluntary sectors. This could be anything from financial, consumer, and IT companies to not-profit organisations.
This course will provide you with a wealth of knowledge and skills that can be attributed to several different career paths in a range of exciting industries. So whichever role you envisage yourself in, this course will help to accelerate you to your desired career. Some of the stand-out skills you’ll master on this course include:
As mentioned above, business and marketing degrees open up a world of opportunity across a wide range of sectors. Take a look at some of the professions our previous graduates have gone on to explore:
The Chartered Management Institute (CMI) promotes excellence in UK management and leadership. The institute aims to boost career development across the management sector and connect you with likeminded professionals across diverse sectors.
As the CMI possesses a Royal Charter, they are the only organisation in the UK that can award Chartered Manager status to their members – the gold standard in management. They are also active in business policy making across the globe, and ensure that their more than 140,000 members are represented in policy decision making.
As an Arden student, you’ll have free CMI Membership throughout your studies, giving you access to a range of additional resources including a mentoring service and invitations to networking events both online and offline.
Once you’ve enrolled with Arden, our careers centre is easily accessible directly from inside our online platform, ilearn. The careers centre is here to help you discover the areas of your academic and professional life that you find most meaningful and rewarding, and then apply this to your career pathway.
Just a few of the career tools you’ll find in the careers centre include:
Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). Founded in 1916, the AACSB is the oldest and largest international accreditor of business schools in the world.
This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB, and enables the sharing of ideas and the exchange best practises between global business schools. Membership also gives our faculty members access to in-depth data and research to support the development of our courses and teaching methods, ensuring that we are able to provide you with the best possible university experience.
The BGA is a membership and quality assurance body. As a member, Arden University have signed up to the BGA Charter, committing their institution to responsible management practices and lifelong learning, positively impacting their students, communities, and the economy. This shows our students that we are demonstrating responsible management ourselves, as well as it being a central theme that runs through our own courses.
As Arden University is a member of the Business Graduates Association (BGA), students will receive complementary BGA student and graduate membership. Through this membership, current students will have access to the BGA Career Development Centre, packed with interactive tools, e-learning content, partner discounts and the latest job opportunities. This is a lifetime access, which means students will continue to have access to these services even after they graduate.
