Business (Marketing) (Top-Up)

BA (Hons)

Study level
1-3 years
Study location
BA (Hons) Business (Marketing) (Top-Up)

Course Overview

Maximise your future opportunities in the world of business and marketing with a top-up degree that’s designed to set you apart from the rest. On this course, you’ll learn a variety of transferable skills that will help you to launch your career as a smart, forward-thinking professional. 

Looking to develop your understanding of business? Keen to gain transferable marketing skills? Then this is the right course for you. If you’ve previously completed a HND in business (or equivalent) then this degree will enable you to achieve a full undergraduate qualification with just one extra year of study. During this course, you’ll focus on skills and knowledge specific to marketing, strategy planning and marketing communications, which can be applied across the world in your choice of industry - wherever your career takes you.

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Find out more about this degree programme and the modules covered by downloading our degree brochure.
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Fast track your career with Arden
Arden courses are designed so that you can study additional programmes alongside them. Find out more about how you can study an additional industry certified course alongside your studies.

Marketing is an essential part of any successful business - not just for appealing to consumers, but also in feeding intelligence to management teams to support effective decision making and planning. Throughout your business and marketing top-up degree, you'll study modules that are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in any industry you choose. 


  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

How do we assess you?

The way we assess our students gives the opportunity to demonstrate your strengths and knowledge in a variety of ways. That’s why we choose a range of different methods to assess and track your progress. These methods include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.

That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.


To be eligible for this BA (Hons) Business (Marketing) top-up degree, we need to see that you have:

  • A HND in Business or equivalent, provided that your prior learning is consistent with Level 5 of the functional areas of Business (Finance, Marketing, HRM and Operations Management)

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We also offer an internal English test for applicants. More information on this can be found here.

We are happy to consider an application from you if you can show us you have the motivation to study this business and marketing top-up course. 

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Before getting started with any degree, it’s always nice to know exactly who you’ll be learning from and spending time with. The School of Business and Management is formed of a group of experienced, qualified and enthusiastic tutors who design the courses alongside leaders from the business community. 

Marketing is a key element for business success, which means graduating with a Business (Marketing) top-up degree will provide you with a huge range of career options. As a successful graduate, you’ll have access to a range of opportunities across private, public and voluntary sectors. This could be anything from financial, consumer and IT companies to not-profit organisations. The choice is yours!

What can a business (marketing) top-up degree do for me?

This course will provide you with a wealth of knowledge and skills that can be attributed to several different career paths in a range of exciting industries. So whichever role you envisage yourself in, this course will help to accelerate you to your desired career. Some of the stand-out skills you’ll master on this course include: 

  • Professional skills in business, supplemented by an understanding of marketing 
  • Understanding of key aspects of current marketing best practice as well as emerging developments within the marketing sector
  • Essential skills and tools to work professionally in a business situation and to be a creative and professional practitioner, working independently and as part of multidisciplinary team
  • Effective marketing communication through a variety of media
  • An awareness of entrepreneurial approaches and business skills which encourage the growth of enterprise and support the creation of new businesses

What can I do after Arden University?

As mentioned above, business and marketing degrees open up a world of opportunity across a wide range of sectors. Take a look at some of the professions our previous graduates have gone on to explore: 

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant
  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer

Your next step into the professional world

Achieving your business and marketing top-up degree will help you to accelerate your career progression. But there’s more! Beyond the core programme itself, Arden students receive additional support and guidance, developing your employability and CV even further.

Throughout your studies, you’ll have access to student support advisors who are here for you. They’ll help you to enhance your academic skills, guide you with your orientation and offer tailored career support. This means you’ll receive direction at every stage of your degree from our extensive community of students and fellow alumni, who can offer 1-2-1 advice for your future beyond Arden University.

Outside of this, you’ll also have unlimited access to our online platform, iLearn – providing you with all the learning resources and tools needed to excel in your studies. 

At Arden University, we make it simple to achieve your degree, regardless of any other commitments you may have. Our online learning model is designed to fit around your lifestyle, so you can study at a time and pace that works best for you.


This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
Martine Crawford
BA (Hons) Business (Marketing)
Read more

Online Learning

How does it work?

With online learning, you decide when and where you work through your self-guided learning materials, without being held to a set lecture timetable. If you’re interrupted during a lesson, simply pause the materials and continue later. You can also communicate and collaborate with your tutor and classmates through live online forums and email. 

Find out more about how Online Learning works.