Arden University launches Confidence Comeback report

UK adults are reinventing themselves after a decade of adversity, with almost seven in ten (68%) now feeling self-confident – a sign that change and growth are becoming more accessible to the masses.

This growing confidence is fuelled by the belief that it’s never too late to make a fresh start. The research, conducted by Arden University, also shows that 61% of adults believe it’s possible to reinvent themselves at any stage of life.

“The UK has seen its fair share of challenges over the past decade, from economic instability to personal and societal setbacks. Yet, a new wave of positivity is sweeping the nation, as it seems we’re choosing to rise above adversity and reinvent ourselves,” explains Dr Ashleigh Johnstone, Senior Lecturer in Psychology at Arden University.

“However, taking the first step to build self-confidence isn’t always easy. For many, fear of failure remains the biggest hurdle, preventing them from pursuing new careers or passions. Still, signs of hope are evident as people are increasingly building resilience and taking control of their futures.”

Unlocking the confidence gap

Despite a gradual surge in confidence, certain aspects of life continue to challenge people’s self-assurance. According to the research, the areas where individuals feel least confident include:

• Parenting and family life (30%)
• Career and professional life (25%)
• Physical appearance (21%)

These areas highlight both personal and societal pressures, leaving many individuals unsure of how to bridge the confidence gap in their daily lives and aspirations.

Why fear of failure lingers

Fear of failure is a universal experience, but for many in the UK, it’s more than a fleeting emotion: it’s a barrier that can limit opportunity. In fact, the research shows that fear of failure is the top reason people feel self-doubt in their career, with 21% of people citing this, and it remains to be the biggest obstacle preventing them from pursuing a new passion, as reflected by 24% of people. 

“Whether it’s the thought of stepping out of a comfort zone, changing career paths or trying something entirely new, the fear of falling short can make even the most promising possibilities seem unattainable,” explains Dr Johnstone

“Fear of failure often goes together with a lack of self-confidence. This fear grows stronger when individuals focus on worst-case scenarios, rather than the potential for success.

“Learning to reframe challenges and pursue incremental goals is crucial to overcoming this mental block.”

Welcome to the confidence era

Dr Johnstone comments: “At its core, confidence is a skill that can be learned, refined and expanded throughout a lifetime. The UK's evolving confidence collective shows how society is turning challenges into triumphs, by prioritising personal growth and lifelong learning.

“Whether it’s stepping out of a comfort zone, pursuing education at any stage of life or developing a kinder inner voice, the opportunities for self-reinvention are boundless.

“It's not about erasing fear but learning to act despite it. Every step forward, even the small steps, creates momentum towards a brighter, more confident future.

“As this research shows, the road from crisis to confidence is full of possibilities. By cultivating lifelong learning, overcoming fear and appreciating progress at every stage, people can continue their journeys of reinvention and achieve the success they deserve. With every skill mastered and challenge conquered, confidence grows, leaving adversity firmly in the past.”

The Confidence Comeback report can be accessed in full here.