Arden University brings you Taster Week! In this Business Taster Session, Business Programme Team Leader Dr Alison Watson will give an overview of Business at Arden University, followed by a taster lecture on 'PESTLE analysis' Marketing Theory, which is covered in the 'Principles of Marketing' module in our Business undergraduate course.

Arden University brings you Taster Week! In this Business Taster Session, Business Programme Team Leader Dr Alison Watson will give an overview of Business at Arden University, covering:

  • Modules
  • Assessments
  • Skills Gained
  • Entry Requirements
  • BPS Accreditation 
  • Careers Opportunities

Dr Alison Watson will also be delivering a taster lecture on 'PESTLE analysis' Marketing Theory, which is covered in the 'Principles of Marketing' module in our Business undergraduate course. 


An introduction to Dr. Alison Watson

I am currently Programme Team Leader for the Undergraduate Business Programmes with Arden University. This position not only comes with a number of management responsibilities, but also mobility duties. While most of my time is spent at home in front of my computer engaging with students, tutors and Arden staff via a number of communication means, an element of my time is used to attend Head Office in Coventry and the six study centres throughout the UK and internationally. It can be difficult at times to juggle this due to other family commitments, however, Arden University recognise this and value their employees, encouraging flexibility within the workplace. Arden’s corporate values underpin this and enable employees to operate effectively within their parameters.

Arden Business Lecturer Dr. Watson

Related Articles

Back to top