The ultimate toolkit to build your confidence and silence your inner critic

22 Sept - 25 Sept 2025, online

29 Sept - 2 Oct 2025, on campus

Aleksandra Zysk-Lobo is a Senior Lecturer in Business Management with over 11 years of experience in UK Higher Education. She is a Fellow of the Higher Education Academy and holds a PGCert in Higher Education Practice. At Arden University, Aleks leads the delivery and assessment of 70+ digital modules and manages academic team that deliver online learning to year 1-3 Business Management students 

Currently the Head of department and Senior academic for the Chartered Managers Degree Programme (CMDA) and starting in 2025 the Leadership and Mangement Professional Degree Programme (LMPDA). Having been an academic for 10 years teaching on both undergraduate and post graduate programmes. For 8 years he has taught and developed the MBA, SLA, DTS, Project Mangement, Marketing apprenticeship programmes. Before joining academia he was a Consultant, Senior Manager and Director with over 30 years of experience in the IT, microelectronics and Car manufacturing Industries.

Dr. Irina Shafranskaia is an accomplished academic leader with a strong background in higher education, marketing, and research innovation. She holds an MSc in Higher Education and a PhD in Economics, and currently serves as Senior Lecturer at Arden University Berlin.She brings deep expertise in data-driven marketing, place marketing, and university branding, underpinned by a rigorous analytical mindset and a passion for educational impact. Her current research focuses on the role of AI in higher education as a strategic lever for institutional competitiveness.