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Data Analytics and Marketing

MSc

Home Courses Postgraduate Data Analytics degree

Summary

Study level

Postgraduate

Award

Master's

Full time

1 year

Part time

1 year+

Location

Berlin or Online

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Faculty of Business

Course Overview

Unlock your professional potential with Arden’s MSc Data Analytics and Marketing. This course combines study of data analysis with marketing strategy, helping you to harness the power of data-driven insights in your day-to-day decision-making.

This course will prepare you for a senior digital marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. You’ll cover topics such as strategic marketing, international marketing, and data visualisation, as well as having the chance to complete your own original research project.

All of this is designed to bring out your best qualities as a marketer and manager, by providing you with the opportunity to apply what you learn to real life scenarios. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now.

Quick tools

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Download the course brochure to take a look at your course modules and syllabus content.

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Career development resources

You'll have online access to a huge range of career development tools from the day you start studying.

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Professional accreditation

This course is accredited by the Chartered Institute of Marketing, a respected UK body in the promotion of successful marketing careers.

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Course details and modules

By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate. You’ll also have the opportunity to collaborate with your international classmates on the course, building your global business network.

The staff and the support along the way has been amazing. Any questions or enquiries are answered. I cannot thank the admissions team enough for their part in advising and supporting me through this MA. It is a big step to make and having the support through the whole process really helped.

Clare Gillon

MA Strategic Marketing - Online

Modules

Strategic Marketing
International Marketing
Mastering Metrics
Digital Strategy
Data Handling and Decision Making
Data Visualisation and Interpretation
Research Project

How do we assess you?

Throughout this course, you’ll complete a number of different assessments to demonstrate your knowledge of marketing data analytics and broader marketing strategy. This includes:

Case study
Exam
Reports
Research Proposal
Dissertation

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany. The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide.

In this programme you study partially on your own and then get further instruction in the classroom sessions. I like that it’s independent but you still have guidance and can ask questions if you need clarification. The online learning aspect of the course has been excellent.

Sathesh Paramasivam

MSc Data Analytics & Marketing - Berlin campus

Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully.

Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Please note: our campus classes are temporarily being conducted online in our virtual classroom due to Covid-19 restrictions. Face-to-face classes will resume once the current restrictions are lifted.

Learn more about our Berlin campus

Online learning

How does it work?

Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.

Our online students study their degree through ilearn, Arden’s university campus in the cloud. ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).
ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy.

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning.

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

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Eligibility

To be eligible for this Data Analytics and Marketing master's course at Arden University, you must normally have:

A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here.

Please be aware that this course will require you to handle numbers, so we recommend that you have a minimum of a Grade C in GCSE maths to succeed.

We are happy to consider an application from you if you can show us you have the motivation to study this data analytics and marketing degree.

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money. We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

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I am a student from

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

Studying with us here at Arden teaches you how to handle and interpret complex data sets, and you’ll be developing skills that are essential in national and international businesses. If you are currently working in a management function or looking to specialise in data, our range of data analytics courses will develop your ability to analyse and interpret data in order to make business decisions. I look forward to welcoming you to the Arden University family.

Mohammed Rehman

Head of School Computing

Career prospects

Ready to take the next step in your marketing career? Our master’s degree will give you the skills you need to demonstrate senior-level marketing expertise. CIM accreditation will enhance your CV even further in the eyes of future employers, while your data analytics specialism will help you stand out from the crowd. So wherever you want to take your career next, you’ll have the skills to make it happen.

Related courses

What can this course do for me?

You’ll gain a wide range of marketing and data analytics skills by completing this course, preparing you for a senior marketing role. Whilst studying, you’ll:

Demonstrate you can apply your knowledge and skills at a strategic level
Gain an advanced understanding of marketing management
Demonstrate the ability to use data analytics in marketing decision-making
Develop confident communication skills and adapt these to a variety of contexts
Use problem-solving skills to find innovative solutions to marketing challenges

What can I do after Arden University?

The MSc Data Analytics and Marketing will prepare you to transition to a senior marketing role – whether that’s with your current employer or with a brand new organisation. The CIM accreditation is used as the benchmark by many businesses and public sector organisations when recruiting for senior marketing professionals.

Related roles you could move into include:

Marketing Director
Head of Sales and Marketing
Senior Marketing Analyst
Senior Product Development Manager
Senior Brand Manager

You may also choose to continue your academic career to PhD level.

Industry skills

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.

The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.

Career development resources

Once you’ve enrolled with Arden, our careers centre is easily accessible directly from inside our online platform, ilearn. The careers centre is here to help you discover the areas of your academic and professional life that you find most meaningful and rewarding, and then apply this to your career pathway.
Just a few of the career tools you’ll find in the careers centre include:

CV360, which analyses your CV and provides instant feedback for improvement
Interview360, helping you practise your interview technique in a stress-free environment and tackle some of the most common interview questions - as many times as you need to
Aptitude tests to help your improve your critical thinking, numeric, and logical reasoning skills
100s of interactive courses focused on giving you the skills and confidence you need to excel in your professional life.
My Jobs, where you can search employment vacancies, browse employer profiles by location and, or connect with other employees on LinkedIn.