Data Analytics and Marketing


Study level
1 to 5 years
Study locations
Berlin or Online
Accredited by
MSc Data Analytics and Marketing

Course Overview

Unlock your professional potential with Arden’s MSc Data Analytics and Marketing. This course combines study of data analysis with marketing strategy, helping you to harness the power of data-driven insights in your day-to-day decision-making. 

This course will prepare you for a senior marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. You’ll cover topics such as strategic marketing, international marketing and data visualisation, as well as having the chance to complete your own original research project. All of this is designed to bring out your best qualities as a marketer and manager, by providing you with plenty of opportunities to apply what you learn. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now. 

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Find out more about this degree programme and the modules covered by downloading our degree brochure.
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Fast track your career with Arden
Arden courses are designed so that you can study additional programmes alongside them. Find out more about how you can study an additional industry certified course alongside your studies.
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Your CIM membership
This course is accredited by the Chartered Institute of Marketing, so you’ll leave with a degree that is recognised in both academic and professional fields. The cost of the CIM Affiliate Membership is included while you are actively studying with us, which gives you access to a range of great resources.

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Get ready for the next step in your marketing career by developing your strategic marketing knowledge and decision-making capabilities. During this course, you’ll also have the opportunity to collaborate with classmates, building your marketing network both nationally and internationally.


  • Strategic Marketing
  • International Marketing
  • Mastering Metrics
  • Digital Strategy
  • Data Handling and Decision Making
  • Data Visualisation and Interpretation
  • Research Project

How do we assess you?

Throughout this course, you’ll complete a number of different assessments to demonstrate your knowledge of marketing data analytics and broader marketing strategy. This includes:

  • Case study
  • Exam
  • Reports
  • Research Proposal
  • Dissertation

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.

That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.


To be eligible for this Data Analytics and Marketing master's course at Arden University, you must normally have:

  • A UK Honours Degree at a minimum of second class (2.2) or equivalent

English Proficiency

  • IELTS 6.5 (no less than 6.0 in any element); or TOEFL iBT 90; or equivalent
  • Alternatively, evidence you have previously studied in English; a letter to show that the Medium of Instruction was in English can be accepted

We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here.

Please be aware that this course will require you to handle numbers, so we recommend that you have a minimum of a Grade C in GCSE maths to succeed.

We are happy to consider an application from you if you can show us you have the motivation to study this data analytics and marketing degree.

Already completed an award with the CIM?

We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money. We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Arden’s MSc data analytics and marketing course is taught by The School of Computing and IT. The school places an emphasis on applied teaching, and giving students the opportunity to solve real-world problems with innovative, tech-led solutions. The course programme is designed with a focus on business applications and graduate employment opportunities.

Ready to take the next step in your marketing career? Our master’s degree will give you the skills you need to demonstrate senior-level marketing expertise. CIM accreditation will enhance your CV even further for future employers, while your data analytics specialism will help you stand out from the crowd. So wherever you want to take your career next, the choice is yours.

What can this course do for me?

You’ll gain a wide range of marketing and data analytics skills by completing this course, preparing you for a senior marketing role. Whilst studying, you’ll:

  • Demonstrate you can apply your knowledge and skills at a strategic level
  • Gain an advanced understanding of marketing management
  • Demonstrate the ability to use data analytics in marketing decision-making
  • Develop confident communication skills and adapt these to a variety of contexts
  • Use problem-solving skills to find innovative solutions to marketing challenges

What can I do after Arden University?

The MSc Data Analytics and Marketing will prepare you to transition to a senior marketing role – whether that’s with your current employer or with a brand new organisation. The CIM accreditation is used as the benchmark by many businesses and public sector organisations when recruiting for senior marketing professionals.

Related roles you could move into include:

  • Marketing Director
  • Head of Sales and Marketing
  • Senior Marketing Analyst
  • Senior Product Development Manager
  • Senior Brand Manager

You may also choose to continue your academic career to PhD level.

Prepare for the next step in your career

Achieving your MSc Data Analytics and Marketing qualification will help you to accelerate your progression into a senior management role. But there’s more! Beyond the core MSc itself, Arden students will receive additional support and guidance, developing your employability and CV even further.

Throughout your studies, you’ll have access to student support advisors who are here for you 24/7. They’ll help you to enhance your academic skills, guide you with your orientation and offer tailored career support. This means you’ll have guidance at every stage of your degree from our extensive community of students and fellow alumni, who can offer 1-2-1 advice for your future beyond Arden University.

Outside of this, you’ll also have unlimited access to our online platform, iLearn – providing you with all the learning resources and tools needed to excel in your studies.

Which study mode is right for you? You’ll have the choice to complete your data analytics and marketing master’s degree via online learning or blended learning. Take a look at the difference between the two to see which best meets your needs as a student.


In this programme you study partially on your own and then get further instruction in the classroom sessions. I like that it’s independent but you still have guidance and can ask questions if you need clarification. The online learning aspect of the course has been excellent.

Sathesh Paramasivam
Sathesh Paramasivam
MSc Data Analytics & Marketing - Berlin campus
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Blended Learning

How does it work?

Blended learning involves face to face, on campus, teaching, including eight hours of time-tabled classes spread over two mornings, afternoons, or evenings, at one of our study centres. This study mode provides an element of structure to your day, where you’ll join your fellow classmates at specific times to learn. 
Students are then required to complete the rest of their studies online at a time and place that suits them.

With blended learning you can choose to study weekdays or evenings:

  • either 
    • two mornings (9.00am to 1.00pm)
    • two afternoons (1.30pm to 5.30pm)
  • two evenings (two nights on campus 5:30-9:30pm) during teaching weeks

Find out more about Blended Learning.

Online Learning

How does it work?

Need flexible learning options to fit in around your work schedule? Want to study your marketing analytics course online? Arden’s online learning approach makes it easier for you to achieve your study goals by getting the balance right. A flexible study schedule means you decide when and where you work through your self-guided learning materials. 

Find out more about how Online Learning works.