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Unlock your professional potential with Arden’s MSc Data Analytics and Marketing. This course combines study of data analysis with marketing strategy, helping you to harness the power of data-driven insights in your day-to-day decision-making.
This course will prepare you for a senior digital marketing role, by focusing on using statistical analysis to spot marketing opportunities to benefit your business. You’ll cover topics such as strategic marketing, international marketing, and data visualisation, as well as having the chance to complete your own original research project.
All of this is designed to bring out your best qualities as a marketer and manager, by providing you with the opportunity to apply what you learn to real life scenarios. What’s more, the course is accredited by the CIM, so you can be confident that it’s focused on the marketing skills that organisations need right now.
By exposing you to a variety of specialist topics throughout your course, we’re ensuring you have a well-rounded grasp on the world of data analytics and marketing by the time you graduate. You’ll also have the opportunity to collaborate with your international classmates on the course, building your global business network.
The staff and the support along the way has been amazing. Any questions or enquiries are answered. I cannot thank the admissions team enough for their part in advising and supporting me through this course. It is a big step to make and having the support through the whole process really helped.
Throughout this course, you’ll complete a number of different assessments to demonstrate your knowledge of marketing data analytics and broader marketing strategy. This includes:
The course is also available to students as a fully online programme, which gives you the convenience of being able to study from anywhere or worldwide.
I like that the course encourages you to study independently, but you still have guidance and can ask the tutors questions whenever you need clarification. The online learning aspect of the course and the features available on ilearn have been excellent.
Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.
Our online students study their degree through ilearn, Arden’s university campus in the cloud. ilearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).
ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy.
Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning.
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
To be eligible for this Data Analytics and Marketing master's course at Arden University, you must normally have:
We also offer an internal English test for applicants who are unable to provide an English Proficiency letter. More information on this can be found here.
Please be aware that this course will require you to handle numbers, so we recommend that you have a minimum of a Grade C in GCSE maths to succeed.
We are happy to consider an application from you if you can show us you have the motivation to study this data analytics and marketing degree.
We recognise your completed study, so you might be entitled to an exemption towards your MSc with Arden – saving you time and money. We are happy to individually consider other professional or academic awards to see whether we can grant exemptions.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
Studying with us here at Arden teaches you how to handle and interpret complex data sets, and you’ll be developing skills that are essential in national and international businesses. If you are currently working in a management function or looking to specialise in data, our range of data analytics courses will develop your ability to analyse and interpret data in order to make business decisions. I look forward to welcoming you to the Arden University family.
Ready to take the next step in your marketing career? Our master’s degree will give you the skills you need to demonstrate senior-level marketing expertise. CIM accreditation will enhance your CV even further in the eyes of future employers, while your data analytics specialism will help you stand out from the crowd. So wherever you want to take your career next, you’ll have the skills to make it happen.
You’ll gain a wide range of marketing and data analytics skills by completing this course, preparing you for a senior marketing role. Whilst studying, you’ll:
The MSc Data Analytics and Marketing will prepare you to transition to a senior marketing role – whether that’s with your current employer or with a brand new organisation. The CIM accreditation is used as the benchmark by many businesses and public sector organisations when recruiting for senior marketing professionals.
Related roles you could move into include:
You may also choose to continue your academic career to PhD level.
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.
Once you’ve enrolled with Arden, our careers centre is easily accessible directly from inside our online platform, ilearn. The careers centre is here to help you discover the areas of your academic and professional life that you find most meaningful and rewarding, and then apply this to your career pathway.
Just a few of the career tools you’ll find in the careers centre include:
