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Business Management (Business Intelligence & AI)

BA (Hons)

Locations
Birmingham
Leeds
London (Ealing, Holborn, Stratford)
Manchester
Newcastle
Nottingham
Online

Attendance
Weekdays (Blended)
Flexible (Online)

Duration
Full-time: 3 years (Blended)
Part-time: 3 years+ (Online)

What makes Arden University special?

Education for everyone, everywhere

Whether you're constrained by location, cost, time, or other life commitments, we're passionate about giving you access to higher education that fits into your busy, modern life.

You decide how and where to study

We offer a wide range of flexible undergraduate and postgraduate degrees in both our online and blended study modes.

Full support both online and on-site

We're also proud to offer non-standard entry, meaning your work experience and previous qualifications are taken into account when assessing your application.

Strong focus on employability

You will gain in-depth subject knowledge and transferable skills that employers from a huge range of industries will value. Many of our courses at Arden are also accredited by leading professional bodies in the UK.

Course Overview

The BA (Hons) Business Management (Business Intelligence & AI) helps you use data and AI to understand business challenges and make informed decisions. You will combine core business knowledge with practical skills in data analysis and digital technologies.

Arden University and Google Cloud

Designed alongside Google Cloud, this programme brings together business management and practical AI skills. You will explore how businesses can use AI and data to understand customers, improve processes and support strategic decision-making.

As part of Arden’s collaboration with Google Cloud, you’ll have access to Google Gemini Enterprise throughout your degree. Use it to work with course materials in different ways, including creating revision notes, audio overviews and visual summaries to support your learning.

You will also work on agentic AI simulations and business projects developed with Google Cloud. These practical activities will give you experience in areas such as data visualisation, market analysis and strategic forecasting.

You will have the chance to:

Develop business intelligence skills: Build knowledge across data analysis, market research and strategic management.
Learn with Google Cloud: Explore how AI and data are being used in modern business.
Apply AI to business challenges: Use data-driven insights to explore practical commercial problems.
Use Gemini Enterprise in your studies: Adapt course content into formats that support your learning needs and pace.
Explore responsible AI use: Understand how to use business data and AI appropriately and ethically.

Course subject to validation

Foundation Year available

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Career development resources

You'll have online access to a huge range of career development tools from the day you start studying.

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Course details and modules

Businesses use data to understand their customers, markets and operations, creating opportunities for people who can turn information into useful insights. This course develops the business and digital skills needed to work with data and AI in a commercial setting.

Throughout the degree, you will explore how businesses gather, analyse and use data to support decisions. You will also develop practical skills through projects and simulations developed with Google Cloud.

By applying business knowledge to practical data and AI challenges, you will build the confidence and skills to support a future career in business, business intelligence and digital roles.

Modules

Foundation Year available

Foundations of Business (30 credits)
Fundamentals of Business Growth (30 credits)
Foundation Year Project (30 credits)
Skills for University Study (30 credits)

Level 4

Skills Toolkit for Success: Build, Apply, Thrive (30 credits)
Business, AI & Beyond (30 credits)
Being a Successful Manager (30 credits)
The Innovation Lab: Sustainable Solutions (30 credits)

Level 5

The Innovation Lab: RE:Think, Enterprise and Mindset (30 credits)
Digital Business and Customer Engagement (30 credits)
Future Horizons: Data, AI and Insight (30 credits)
Business Intelligence and Decision-making (30 credits)

Level 6

Business Intelligence, AI and Competitive Advantage (30 credits)
Data-driven Business Strategy (30 credits)
Arden Impact Module (30 credits)
Project Management (30 credits)

How do we assess you?

Assessments are designed to help you apply business intelligence, data and AI to real-world business challenges. You’ll use data to investigate problems, identify trends and opportunities, and develop evidence-based recommendations.

You’ll complete a range of practical assessments, including data analysis, business intelligence reports, case studies, presentations, dashboards, projects and consultancy-style assignments. This approach will help you develop the ability to turn complex information into clear, useful insights that can support business decisions.

Study options

This course is available to study through Arden’s blended learning study mode at our campuses in London Ealing, London Stratford, London Holborn, Manchester, Birmingham, Leeds, Newcastle, and Nottingham.

The course is also available to students via online learning. This gives you the convenience of being able to study from anywhere in the UK or worldwide, providing you with the same high standards of teaching but with lower tuition fees.

Blended learning

How does it work?

When you choose our blended learning study mode, each week you’ll have eight hours of timetabled classes spread over two days at the Arden campus of your choice. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. As a blended learning student you’ll also have access to our Library Portal, an extensive digital library with thousands of journal titles, eBooks, and a range of academic and industry databases that you can use to research and gain in-depth information on your area of study. At Arden, all of your course materials are provided free of charge, removing the need for you to buy expensive textbooks to study your degree successfully.

Blended learning is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who live within commuting or driving distance of one of our UK campuses.

If you're a student from England who is enrolling on a blended learning course with Arden (based in one of our UK campuses) then you can apply for a Tuition Fee Loan and Maintenance Loan to help pay for your living expenses. You can find more information on our fees and funding page. If you're a student from Scotland, Wales or Northern Ireland you can find information about obtaining a student loan to cover your costs from your student finance body.

Learn more about blended learning

Part time online learning

How does it work?

Studying the BA (Hons) Business Management online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.

Our online students study their degree through iLearn, Arden’s university campus in the cloud. iLearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and access to our Library Portal. The portal includes an extensive digital library including thousands of journal titles, eBooks, and academic and industry databases which you can use to research your assignments and projects. All of these materials are provided to you free of charge, and contain all the research information you’ll need to complete your degree with us.

iLearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy.

Studying online does not mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you will be studying with likeminded students who you can meet with through our Unitu community, and you will have access to community message boards to discuss your course and the topics being raised within it. We have even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you are currently learning.

Online learning students resident in the UK can apply for a Maintenance Loan if they cannot attend their course in person because of a disability. Please find more information on our fees and funding page. If you're a student from Scotland, Wales or Northern Ireland you can find information on Living Cost Loans from your student finance body.

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

Eligibility

A minimum of 45 credits at Level 3 completed within the last 3 years, or an equivalent qualification.
Applicants may be considered based on a minimum of 2 years of professional work experience evidenced with a CV and Reference.

English Proficiency

IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experiences.

Course fees and funding

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Meet the faculty

Paul is an experienced academic leader with broad expertise across business management and significant specialist knowledge in assessment, quality, and academic governance. Prior to joining Arden University, he served as an Associate Head of School at Coventry University. He entered higher education in 2008 following a career in further education, progressing from Graduate Teaching Assistant through to Lecturer, Senior Lecturer, Principal Lecturer, Head of Department, Associate Head, and Head of School. This breadth of experience has given him a strong grounding in all aspects of higher education provision.

Paul has led major curriculum transformation projects, extensive staff training initiatives, and complex regulatory compliance activity, and has contributed to the development of numerous courses both internally and in partnership with external institutions.

His academic background is in sport business management, and he has undertaken research collaborations with organisations such as UEFA and the International Olympic Committee, with whom he secured a research grant.

Paul brings an inclusive, collaborative leadership style grounded in integrity, innovation, and student-centred practice, and has forged his career within widening participation institutions.

Paul Salisbury

Head of School for Business Management and Creativity

Career prospects

In a collaboration with Google Cloud, we’ve created brand-new, future-focused degree programmes. Designed with Google Cloud experts, these courses bridge the gap between higher education and cutting-edge tech industry demands covering cyber security, data science, AI systems engineering, applied AI in business management, and more.

A New Partnership in AI Education | Arden University & Google Cloud

related courses

What will BA (Hons) Business Management (Business Intelligence & AI) do for me?

This degree combines business knowledge, analytical thinking and practical skills in data, business intelligence and AI. It’ll enable you to learn how to investigate business performance, identify patterns and opportunities, and turn data into insights that can support better decisions. You’ll also develop communication, leadership and project management skills, helping you turn insight into action and communicate your findings effectively to different audiences.

Through Arden’s partnership with Google Cloud and full access to Google Gemini Enterprise, you’ll also have opportunities to develop your understanding of AI and how it can support business analysis, problem-solving and professional activities. This will help you develop the ability to move from data to insight, and from insight to action, preparing you for roles at the intersection of business, data and technology.

What can I do after Arden University?

As organisations become increasingly data-driven, there is growing demand for professionals who can bridge the gap between business and technology. Your combination of business intelligence, AI and management skills can prepare you for roles where you analyse information, identify opportunities and help organisations make better decisions.

Potential career paths could include:

Business Intelligence Analyst
Business Analyst
Data Analyst
Business Intelligence Consultant
BI Developer
Data Visualisation Analyst
Business Performance Analyst
Customer Insight Analyst
Marketing Intelligence Analyst
Commercial Analyst
Digital Transformation Specialist
AI Business Analyst
Management Consultant
Project Manager
Business Development Manager

Industry skills

Future-defining degrees, co-developed with Google Cloud

Designed with Google Cloud experts, our created brand-new, future-focused degree programmes these courses bridge the gap between higher education and cutting-edge tech industry demands covering cyber security, data science, AI systems engineering, applied AI in business management, and more.