Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. On our BA (Hons) Business Management (Marketing), you’ll build your abilities in a step-by-step, logical manner by combining both traditional and digital marketing knowledge with real-world application.
Through developing your knowledge sequentially with us, you’ll gain the robust knowledge base sought by today’s employers, bringing out your full professional potential. In your first academic year, you’ll develop broad knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. In your subsequent levels, you’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. You’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.
This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. And because you’ll also graduate with a keen awareness of core business areas such as operational planning, finance, and management theory, you’ll have gained important transferable skills that will give you flexible, future-proof career ahead.
By providing you with knowledge of the fundamentals of business and then developing your core skills and knowledge in modern marketing, we’ll prepare you to become a skilled and informed professional in this exciting and rewarding career choice.
During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities. Learning research and data analysis techniques using academic and industry focused texts, articles, and reports, you’ll gain a better understanding of contemporary marketing, management, and overall business functions, with the ability to analyse practical case studies drawn from a range of international organisations.
Using our business simulation software, you’ll be able to access a virtual business and run it as your own enterprise – managing activities such as marketing, sales, finances, people, product development, operations, and your supply chain. This will give you the chance to practice making critical decisions within a safe environment, helping you develop your ability to interpret commercial information and apply your learnings to generate a profit for your enterprise. You’ll also have access to our Digital Enterprise Hub throughout your course, which provides you with additional software and resources as well as real-world mentors and industry experts to draw knowledge from. The Digital Enterprise Hub also gives you the chance to engage in social learning with your classmates, developing your collaborative skills and providing the opportunity for networking with fellow professionals.
It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.
You have 3-9 years to complete this course, which means you can take up to 3 years to complete each level. Most of our students, however, aim to complete the course within 3 to 6 years.
Unlike on more traditional degree courses, you don’t need to sit any exams on the BA (Hons) Business Management (Marketing), and you won’t need to spend the summer at home writing a dissertation either. Your assessments have been designed to help you apply your learning to real-word scenarios. This means you’ll be better prepared to apply the skills you’ve gained on the course to your professional role after graduation.
As you work through your course modules you’ll have the chance to complete a range of useful assessment methods such as individual reports, case study analyses, group presentations, and personal independent assignments devised in consultation with your course module leader. Your assessments will have an emphasis upon personal discovery, digital technology, the application of theory to real world business, and management practice and innovative thinking.
We encourage you to be innovative when carrying out your assignments and assessments. You can create podcasts, videos, infographics, consultancy reports, campaigns, posters, interviews, debate sessions, and more. This approach will help you develop skills you'll use in the real world, and most of all, is a fun and engaging way to demonstrate your knowledge and development.
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
Our aim is to make learning as accessible as possible by ensuring that you can study your degree in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through, iLearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing almost half a million texts, as well as creating assignments, keeping notes, and collaborating with other students on your course.
To be eligible for our BA (Hons) Business Management (Marketing) course, you must have:
If you don’t currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course.
We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
Here at Arden University we strive to provide a fresh and unique approach to your business and management education. With ideas and experiences taken from employers and thought leaders across the world, we give you the opportunity to put proven business skills and techniques into practice during your studies. I look forward to welcoming you to the Arden University family.
Perhaps you have a strong idea of where you want to go with your marketing degree, or maybe you want to keep your career options open for now? Either way, don’t worry if you’re still a little unclear about what the future holds. Our marketing bachelor’s course will give you a range of in-demand and transferable skills that will help you understand how modern organisations work. This gives you the freedom to take your time deciding where in the business ecosystem you’ll fit best, be it as an entrepreneur, manager, or if you’re an experienced professional looking for a career change.
As well as developing important soft skills, up-to-date knowledge of business functions, and career planning abilities, you’ll also be encouraged to develop a Personal Development Plan as you work through your degree. With support from our lecturers, this will help you track your progress and identify areas where you excel.
On the course, your assessments will be linked to real-world workplace issues and practices. Added to the benefits of our enterprise simulation software and Digital Business Hub, you’ll graduate with hands-on experience in problem solving and identifying areas for business growth – all highly desirable skills for today’s employers.
The BA (Hons) Business Management (Marketing) will also give you the chance to:
Your degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you’ll have access to our dedicated career services portal, where you can access additional 'bolt-on' e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.
Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.
The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.
While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.
During the course you will learn about some of the most prominent cloud-based tools used in business currently, allowing you to independently acquire certification from Salesforce and Amazon to add to your degree qualification. Certification from Salesforce and Amazon will help you understand how to process real time data and insights to create more meaningful relationships with your customers.
The BGA is a membership and quality assurance body. As a member, Arden University have signed up to the BGA Charter, committing their institution to responsible management practices and lifelong learning, positively impacting their students, communities, and the economy. This shows our students that we are demonstrating responsible management ourselves, as well as it being a central theme that runs through our own courses.
As Arden University is a member of the Business Graduates Association (BGA), students will receive complementary BGA student and graduate membership. Through this membership, current students will have access to the BGA Career Development Centre, packed with interactive tools, e-learning content, partner discounts and the latest job opportunities. This is a lifetime access, which means students will continue to have access to these services even after they graduate.