BA (Hons) Business Management (Marketing) with Foundation Year

Business Management (Marketing)

BA (Hons) & Foundation Year

Summary

Study level
Part time
4 years+
Location
Berlin or Online
Faculty of Business

Course Overview

Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.

Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate. 

This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. 

Find out more about Business at Arden
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Professional accreditation
This course is accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), both respected professional bodies in the promotion of successful marketing courses.

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Course details and modules

 

During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities. 

Using our business simulation software, you’ll be able to access a virtual business and run it as your own enterprise – managing activities such as marketing, sales, finances, people, product development, operations, and your supply chain. This will give you the chance to practice making critical decisions within a safe environment, helping you develop your ability to interpret commercial information and apply your learnings to generate a profit for your enterprise. 

You’ll also have access to our Digital Enterprise Hub throughout your course, which provides you with additional software and resources as well as real-world mentors and industry experts to draw knowledge from. The Digital Enterprise Hub also gives you the chance to engage in social learning with your classmates, developing your collaborative skills and providing the opportunity for networking with fellow professionals. 

Toby Bradley

It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.

Toby Bradley
BA (Hons) Business & Accountancy

Modules

You have 4-12 years to complete this course, which means you can take up to 3 years to complete each level. Most of our students, however, aim to complete the course within 4 to 6 years.

  • Research Skills and Using Information
  • Developing Academic Skills
  • Using Numeracy, IT and Data
  • Values, Ethics and Working Collaboratively
  • Structure of Business
  • Technology in Organisations
  • Digital Skills & Professional Development (20 credits)
  • Contemporary Business Environment (20 credits)
  • Marketing Dynamics (20 credits)
  • Introduction to Business Finance (20 credits)
  • People Management (20 credits)
  • Technology & Innovation (20 credits)
  • Data Analytics & Management (20 credits)
  • Business Start-up (20 credits)
  • Sales Management (20 credits)
  • Digital & Social Media Marketing (20 credits)
  • Managing Brands (20 credits)
  • Consumer Insights (20 credits)
  • Business Transformation (20 credits)
  • Entrepreneurship and Innovation (20 credits)
  • Corporate Governance, Law & Ethics (20 credits)
  • Independent Study (20 credits)
  • Global Marketing (20 credits)
  • Marketing & Digital Strategy (20 credits) 

How do we assess you? 

Assessments

Unlike on more traditional degree courses, you don’t need to sit any exams on the BA (Hons) Business Management (Marketing) with Foundation Year, and you won’t need to spend the summer at home writing a dissertation either. Your assessments have been designed to help you apply your learning to real-word scenarios. This means you’ll be better prepared to apply the skills you’ve gained on the course to your professional role after graduation. 

As you work through your course modules you’ll have the chance to complete a range of useful assessment methods such as individual reports, case study analyses, group presentations, and personal independent assignments devised in consultation with your course module leader. Your assessments will have an emphasis upon personal discovery, digital technology, the application of theory to real world business, and management practice and innovative thinking. 

We encourage you to be innovative when carrying out your assignments and assessments. You can create podcasts, videos, infographics, consultancy reports, campaigns, posters, interviews, debate sessions, and more. This approach will help you develop skills you'll use in the real world, and most of all, is a fun and engaging way to demonstrate your knowledge and development.

Study options

This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany.

The course is also available to students as a fully online programme, which gives you the convennience of being able to study from anywhere or worldwide.

Martine Crawford

This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
BA (Hons) Business (Marketing)

Full time, blended learning

How does it work?

When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. You’ll also have access to our online library, Perlego, which contains almost half a million books, journals, and industry literature which you can make use of throughout your studies, removing the need to buy expensive course books in order to study successfully.
 
Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.

Learn more about our Berlin campus

Part time online learning

How does it work?

Studying the BA (Hons) Business Management (Marketing) with Foundation Year online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location. 

Our online students study their degree through ilearn, Arden’s university campus in the cloud.  iLearn provides everything you need to study at University. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and online library (which when used along with our supplementary library, Perlego, gives you access to almost half a million books and journals – yours for free while you study with us).

iLearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have you Kindle handy. 

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with likeminded students who you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning. 

Online learning students resident in the UK can apply for a Maintenance Loan if they cannot attend their course in person because of a disability. Please find more information on our fees and funding page. If you're a student from Scotland, Wales or Northern Ireland you can find information on Living Cost Loans from your student finance body.

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

Eligibility

To be able to study this course, we need to see that you have: 

  • At least 3 x GCSEs OR 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
  • Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements. 
  • We also offer this course as a standard bachelor’s degree without foundation year. To view the course details, please click here

English proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
  • Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here.

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Course fees and funding

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Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Meet the faculty

Professor Dilshad Sheikh

Here at Arden University we strive to provide a fresh and unique approach to your business and management education. With ideas and experiences taken from employers and thought leaders across the world, we give you the opportunity to put proven business skills and techniques into practice during your studies. I look forward to welcoming you to the Arden University family.

Professor Dilshad Sheikh
Dean of the Faculty of Business

Career prospects

Perhaps you have a strong idea of where you want to go with your marketing degree, or maybe you want to keep your career options open for now? Either way, don’t worry if you’re still a little unclear about what the future holds. Our marketing bachelor’s course will give you a range of in-demand and transferable skills that will help you understand how modern organisations work. This gives you the freedom to take your time deciding where in the business ecosystem you’ll fit best, be it as an entrepreneur, manager, or if you’re an experienced professional looking for a career change.

What will the this course do for me?

As well as developing important soft skills, up-to-date knowledge of business functions, and career planning abilities, you’ll also be encouraged to develop a Personal Development Plan as you work through your degree. With support from our lecturers, this will help you track your progress and identify areas where you excel. 

On the course, your assessments will be linked to real-world workplace issues and practices. Added to the benefits of our enterprise simulation software and Digital Business Hub, you’ll graduate with hands-on experience in problem solving and identifying areas for business growth – all highly desirable skills for today’s employers. 

The BA (Hons) Business Management (Marketing) with Foundation Year will also give you the chance to: 

  • Comprehend and appreciate the importance of the key skills, technologies, and competencies required to be successful in contemporary business and marketing environments.
  • Identify and evaluate the roles and contributions of the key business and marketing functions applicable to modern organisations.
  • Analyse marketing challenges from a range of perspectives including consumers, suppliers, and intermediaries.
  • Apply and evaluate marketing concepts and theories in a range of business and marketing contexts.
  • Develop your research, planning, and analytical skills.

What can I do after Arden University?

Your degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you’ll have access to our dedicated career services portal, where you can access additional 'bolt-on' e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Event Organiser
  • Product Manager
  • Public Relations Manager
  • Public Affairs Consultant

Industry skills

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.

The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.

Digital Marketing Institute (DMI)

Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.

The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.

While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.

Aligned to Salesforce and AWS Educate (Amazon)

During the course you’ll learn about some of the most prominent could-based tools used in business currently, allowing you to independently acquire certification from Salesforce and Amazon to add to your degree qualification. This will give you concrete evidence of skills in leading software packages, green-stamped by two of the world’s most respected business service providers. Certification from Salesforce and Amazon will help you perform at the cutting edge of your industry by understanding how to process real time data and insights to create more meaningful relationships with your customers. You’ll also gain important transferable skills that you’ll be able to apply to similar software packages that you may work with in the future. 

Business Graduates Association (BGA)

Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.