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Business Management (Marketing)
BA (Hons) & Foundation Year
Full time
4 years
Location
Berlin
Faculty of Business and Innovation
What makes Arden University special?
Education for everyone, everywhere
Whether you're constrained by location, cost, time, or other life commitments, we're passionate about giving you access to higher education that fits into your busy, modern life.
You decide how and where to study
We offer a wide range of flexible undergraduate and postgraduate degrees in both our online and blended study modes.
Full support both online and on-site
We're also proud to offer non-standard entry, meaning your work experience and previous qualifications are taken into account when assessing your application.
Strong focus on employability
You will gain in-depth subject knowledge and transferable skills that employers from a huge range of industries will value. Many of our courses at Arden are also accredited by leading professional bodies in the UK.
Course Overview
Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.
Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.
This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field.
When you graduate from this course you will receive:
- BA (Hons) Business Management (Marketing)
- Certificate in Professional Marketing from CIM
- Certified Digital Marketing Associate from the DMI
- IOEE Professional Diploma in Enterprise and Entrepreneurship
Accreditation and Memberships
DMI Accredited
The Digital Marketing Institute is the gold standard in digital marketing certification, and gives students free membership during their studies.
CIM Accredited
CIM accreditation means students will be able to gain industry-recognised qualifications at an accelerated pace.
BGA Membership
Arden University is a member of the Business Graduates Association (BGA), meaning students will receive complementary BGA membership.
AACSB Membership
Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB).
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Professional accreditation
This course is accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), both respected professional bodies in the promotion of successful marketing courses.
Course details and modules
Arden's foundation year modules have been designed to give you a tailored and fully supportive introduction to university study. This first year of study will prepare you for success in higher education by introducing you to the academic skills and subject-specific knowledge required to excel in your chosen degree subject.
During your studies you’ll gain a wider understanding of marketing functions, operations, and cutting edge technologies. You’ll also develop new personal and professionals attributes in dedicated skills-related modules to help build your soft skills and decision-making abilities.
Using our business simulation software, you’ll be able to access a virtual business and run it as your own enterprise – managing activities such as marketing, sales, finances, people, product development, operations, and your supply chain. This will give you the chance to practice making critical decisions within a safe environment, helping you develop your ability to interpret commercial information and apply your learnings to generate a profit for your enterprise.
You’ll also have access to our Digital Enterprise Hub throughout your course, which provides you with additional software and resources as well as real-world mentors and industry experts to draw knowledge from. The Digital Enterprise Hub also gives you the chance to engage in social learning with your classmates, developing your collaborative skills and providing the opportunity for networking with fellow professionals.
It’s a great way to study if you’re looking for flexibility. It was challenging to balance a full-time job with my degree but once I was in a routine, it was much easier to manage everything. Online learning has actually helped me become very good with time management and given me the ability to prioritise tasks.
Toby Bradley
BA (Hons) Business & Accountancy
Modules
Foundation year
- Preparing for University Success
- Exploring the Business Environment
- Advancing your Academic Skills
- Becoming an Effective Leader
- Planning for Your Future Success
- Investigation & Innovation Project
Level 4
- Digital Skills & Professional Development (20 credits)
- Contemporary Business Environment (20 credits)
- Marketing Dynamics (20 credits)
- Introduction to Business Finance (20 credits)
- People Management (20 credits)
- Technology & Innovation (20 credits)
Level 5
- Data Analytics & Management (20 credits)
- Business Start-up (20 credits)
- Sales Management (20 credits)
- Digital & Social Media Marketing (20 credits)
- Managing Brands (20 credits)
- Consumer Insights (20 credits)
Level 6
- Business Transformation (20 credits)
- Entrepreneurship and Innovation (20 credits)
- Corporate Governance, Law & Ethics (20 credits)
- Independent Study (20 credits)
- Global Marketing (20 credits)
- Marketing & Digital Strategy (20 credits)
How do we assess you?
Assessments
Unlike on more traditional degree courses, you don’t need to sit any exams on the BA (Hons) Business Management (Marketing) with Foundation Year, and you won’t need to spend the summer at home writing a dissertation either. Your assessments have been designed to help you apply your learning to real-word scenarios. This means you’ll be better prepared to apply the skills you’ve gained on the course to your professional role after graduation.
As you work through your course modules you’ll have the chance to complete a range of useful assessment methods such as individual reports, case study analyses, group presentations, and personal independent assignments devised in consultation with your course module leader. Your assessments will have an emphasis upon personal discovery, digital technology, the application of theory to real world business, and management practice and innovative thinking.
We encourage you to be innovative when carrying out your assignments and assessments. You can create podcasts, videos, infographics, consultancy reports, campaigns, posters, interviews, debate sessions, and more. This approach will help you develop skills you'll use in the real world, and most of all, is a fun and engaging way to demonstrate your knowledge and development.
Study options
This course is available to study full time through our blended learning study mode at our campus in Berlin, Germany.
This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.
Martine Crawford
BA (Hons) Business (Marketing)
Full time, blended learning
How does it work?
When you choose our blended learning study mode, you’ll have eight hours of timetabled classes spread over two days at our centrally located Berlin campus. This is combined with around 25 hours of independent study, which takes place through ilearn, our university campus in the cloud. ilearn contains all the resources you need to study successfully. As a blended learning student you’ll also have access to our Library Portal, an extensive digital library with thousands of journal titles, eBooks, and a range of academic and industry databases that you can use to research and gain in-depth information on your area of study. At Arden, all of your course materials are provided free of charge, removing the need for you to buy expensive textbooks to study your degree successfully.
Full time study in Berlin is the best option for students who prefer the structure of regular face to face classes with their tutor and fellow classmates, and is particularly suited to students who are attracted by the opportunity to move to Germany to study, where you can take advantage of the employment opportunities available for overseas students.
Entry requirements
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
What you need to study with us
Our aim is to make learning as accessible as possible by ensuring that you can study in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through ilearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing thousands of ebooks, as well as tools for creating assignments, keeping notes, and collaborating with other students on your course.
Find out more
Eligibility
To be able to study this course, we need to see that you have:
- At least 3 x GCSEs OR 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
- Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements.
- We also offer this course as a standard bachelor’s degree without foundation year. To view the course details, please click here.
English proficiency
- IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
- Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.
Course fees and funding
Meet the faculty
Professor Alison Watson is the Head of School for Business Management and Creativity, she was also the Programme Team Leader for UG Business and Accounting programmes. Having taught at Arden for 15 years, she has supported many students on various management courses at all levels of study. Prior to this, Alison was an operations and project manager for a number of large retailers, and therefore has a wealth of experience in the field of business and management.
Alison will provide guidance to the School of Business and Creativity, ensuring that it delivers high quality academic provision and student satisfaction across all courses.
Professor Alison Watson
Head of School - Business Management and Creativity
Career prospects
Perhaps you have a strong idea of where you want to go with your marketing degree, or maybe you want to keep your career options open for now? Either way, don’t worry if you’re still a little unclear about what the future holds. Our marketing bachelor’s course will give you a range of in-demand and transferable skills that will help you understand how modern organisations work. This gives you the freedom to take your time deciding where in the business ecosystem you’ll fit best, be it as an entrepreneur, manager, or if you’re an experienced professional looking for a career change.
What will the this course do for me?
As well as developing important soft skills, up-to-date knowledge of business functions, and career planning abilities, you’ll also be encouraged to develop a Personal Development Plan as you work through your degree. With support from our lecturers, this will help you track your progress and identify areas where you excel.
On the course, your assessments will be linked to real-world workplace issues and practices. Added to the benefits of our enterprise simulation software and Digital Business Hub, you’ll graduate with hands-on experience in problem solving and identifying areas for business growth – all highly desirable skills for today’s employers.
The BA (Hons) Business Management (Marketing) with Foundation Year will also give you the chance to:
- Comprehend and appreciate the importance of the key skills, technologies, and competencies required to be successful in contemporary business and marketing environments.
- Identify and evaluate the roles and contributions of the key business and marketing functions applicable to modern organisations.
- Analyse marketing challenges from a range of perspectives including consumers, suppliers, and intermediaries.
- Apply and evaluate marketing concepts and theories in a range of business and marketing contexts.
- Develop your research, planning, and analytical skills.
During your Foundation Year, you'll get comprehensive support and preparation for your university journey, including:
Introduction and preparation: our Foundation Year courses introduce you to university-level teaching, learning, and assessment methods. You'll develop essential study skills, research techniques, and critical thinking abilities, laying a strong foundation for your degree studies.
Personalised support: our academic staff will guide you throughout your Foundation Year. They'll ensure a smooth transition into your degree programme, providing the support you need every step of the way.
Direct relevance to your future degree: your programme content is carefully designed to align with Arden's degree courses. Studying a Foundation Year will equip you with subject-specific knowledge and interdisciplinary exploration, establishing a solid base for your chosen degree.
Improved degree outcomes: we prioritise not only your academic preparation but also your success. By boosting your confidence, academic skills, and understanding of the subjects, we empower you to achieve the best possible degree outcomes and expand your career opportunities.
What can I do after Arden University?
Your degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you’ll have access to our dedicated career services portal, where you can access additional 'bolt-on' e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:
- Brand Manager
- Campaign Manager
- Communications Manager
- Sales and Marketing Manager
- Marketing Executive
- Event Organiser
- Product Manager
- Public Relations Manager
- Public Affairs Consultant
Industry skills
Chartered Institute of Marketing (CIM)
Students completing this course will gain exemptions for CIM Certificate and Diploma qualifications, meaning you will only need to complete one or two modules instead of three.
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.
Digital Marketing Institute (DMI)
Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.
The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.
While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.
Association to Advance Collegiate Schools of Business (AACSB) membership.
Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide.
This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB, and enables the sharing of ideas and the exchange best practises between global business schools. Membership also gives our faculty members access to in-depth data and research to support the development of our courses and teaching methods, ensuring that we are able to provide you with the best possible university experience.
The Institute of Enterprise and Entrepreneurs (IOEE)
Arden University is an approved IOEE Centre of Excellence, highlighting our commitment to staying at the forefront of education and industry standards. We continuously update our services to meet market and student needs and offer IOEE membership to our staff, students, and learners.
This course awards the IOEE Professional Diploma in Enterprise and Entrepreneurship
The Institute of Enterprise and Entrepreneurs (IOEE) is the first learning institute dedicated to developing and recognising enterprise and entrepreneurial skills. Arden University has been recognised as an IOEE Academy and our courses are accredited. This demonstrates our commitment to enterprise and equipping students with the skills needed to set up and run their own business, work in a small enterprise, or bring entrepreneurial skills to a larger organisation.
Aligned to Salesforce and AWS Educate (Amazon)
During the course you’ll learn about some of the most prominent could-based tools used in business currently, allowing you to independently acquire certification from Salesforce and Amazon to add to your degree qualification. This will give you concrete evidence of skills in leading software packages, green-stamped by two of the world’s most respected business service providers. Certification from Salesforce and Amazon will help you perform at the cutting edge of your industry by understanding how to process real time data and insights to create more meaningful relationships with your customers. You’ll also gain important transferable skills that you’ll be able to apply to similar software packages that you may work with in the future.
Business Graduates Association (BGA)
The BGA is a membership and quality assurance body. As a member, Arden University have signed up to the BGA Charter, committing their institution to responsible management practices and lifelong learning, positively impacting their students, communities, and the economy. This shows our students that we are demonstrating responsible management ourselves, as well as it being a central theme that runs through our own courses.
As Arden University is a member of the Business Graduates Association (BGA), students will receive complementary BGA student and graduate membership. Through this membership, current students will have access to the BGA Career Development Centre, packed with interactive tools, e-learning content, partner discounts and the latest job opportunities. This is a lifetime access, which means students will continue to have access to these services even after they graduate.
Arden Enterprise Incubator
As an Arden University student, you’ll have access to the Arden Enterprise Incubator (AEI) online platform to support you in the area of entrepreneurship. Whether students are exploring the idea of setting up their own company or need help and guidance launching or growing an existing business, the AEI provides everything students need to kick start their entrepreneurial journey, as well as to support and empower them along the way.
The AEI has a wealth of resources available including monthly master classes, boot camps, podcasts, blogs, external events, and mentorship. Mentors include Arden University lecturers and industry experts, so our students receive the very best support and expertise.
As an IOEE Centre of Excellence, we foster an entrepreneurial culture among our students. We are dedicated to supporting their continuous growth by promoting enterprising thinking and practical entrepreneurial skills.
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