What will the this course do for me?
As well as developing important soft skills, up-to-date knowledge of business functions, and career planning abilities, you’ll also be encouraged to develop a Personal Development Plan as you work through your degree. With support from our lecturers, this will help you track your progress and identify areas where you excel.
On the course, your assessments will be linked to real-world workplace issues and practices. Added to the benefits of our enterprise simulation software and Digital Business Hub, you’ll graduate with hands-on experience in problem solving and identifying areas for business growth – all highly desirable skills for today’s employers.
The BA (Hons) Business Management (Marketing) with Foundation Year will also give you the chance to:
- Comprehend and appreciate the importance of the key skills, technologies, and competencies required to be successful in contemporary business and marketing environments.
- Identify and evaluate the roles and contributions of the key business and marketing functions applicable to modern organisations.
- Analyse marketing challenges from a range of perspectives including consumers, suppliers, and intermediaries.
- Apply and evaluate marketing concepts and theories in a range of business and marketing contexts.
- Develop your research, planning, and analytical skills.
During your Foundation Year, you'll get comprehensive support and preparation for your university journey, including:
Introduction and preparation: our Foundation Year courses introduce you to university-level teaching, learning, and assessment methods. You'll develop essential study skills, research techniques, and critical thinking abilities, laying a strong foundation for your degree studies.
Personalised support: our academic staff will guide you throughout your Foundation Year. They'll ensure a smooth transition into your degree programme, providing the support you need every step of the way.
Direct relevance to your future degree: your programme content is carefully designed to align with Arden's degree courses. Studying a Foundation Year will equip you with subject-specific knowledge and interdisciplinary exploration, establishing a solid base for your chosen degree.
Improved degree outcomes: we prioritise not only your academic preparation but also your success. By boosting your confidence, academic skills, and understanding of the subjects, we empower you to achieve the best possible degree outcomes and expand your career opportunities.
What can I do after Arden University?
Your degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you’ll have access to our dedicated career services portal, where you can access additional 'bolt-on' e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include:
- Brand Manager
- Campaign Manager
- Communications Manager
- Sales and Marketing Manager
- Marketing Executive
- Event Organiser
- Product Manager
- Public Relations Manager
- Public Affairs Consultant