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Digital Marketing

BSc (Hons)

Summary

Study level

Undergraduate

Award

Degree

Part time

3 years+

Location

Online

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Faculty of Business and Innovation

What makes Arden University special?

Education for everyone, everywhere

Whether you're constrained by location, cost, time, or other life commitments, we're passionate about giving you access to higher education that fits into your busy, modern life.

You decide how and where to study

We offer a wide range of flexible undergraduate and postgraduate degrees in both our online and blended study modes.

Full support both online and on-site

We're also proud to offer non-standard entry, meaning your work experience and previous qualifications are taken into account when assessing your application.

Strong focus on employability

You will gain in-depth subject knowledge and transferable skills that employers from a huge range of industries will value. Many of our courses at Arden are also accredited by leading professional bodies in the UK.

Course Overview

The BSc (Hons) Digital Marketing at Arden University is accredited by the Digital Marketing Institute (DMI), helping you pave the way for a rewarding career in digital marketing. Digital marketing is vital to every forward-thinking organisation, creating genuine opportunities for ambitious marketers to get themselves noticed and stand out in a competitive landscape.

Our digital marketing degree has been designed for people who want to shape the future of marketing through digital channels. Whether you're an aspiring digital marketer or seeking to enhance your existing knowledge, this course will equip you with the skills you need for a successful career in digital marketing.

What makes studying at Arden University different is our commitment to vocational learning. Our innovative approach focuses on cultivating the technical competencies essential for success in digital marketing. Through a blend of theoretical knowledge, hands-on experience, and an internship programme incorporated into your degree studies in Level 5, you'll develop the practical skills needed to thrive.

This course is accredited by the Digital Marketing Institute (DMI), the global standard in digital marketing certification. As you progress through the degree, you’ll gain six industry-recognised DMI certificates linked to eligible modules, and you’ll also receive free DMI student membership, giving you access to exclusive short courses, webinars, toolkits, and industry resources. This accreditation allows you to showcase verified digital marketing skills throughout your studies and significantly enhances your employability upon graduation.

In addition to DMI accreditation, we are also working towards securing accreditation from the Chartered Institute of Marketing (CIM) and the UX Design Institute (UXDI). Once achieved, these will give you further industry recognition, allowing you to demonstrate a broader range of marketing and UX capabilities to employers worldwide.

Your assessments on this course have been designed to simulate real-world scenarios, ensuring that you can apply your knowledge and skills with confidence. From crafting social media strategies to pitching digital marketing campaigns, every assignment prepares you for the challenges of the industry.

Our bachelor’s in digital marketing isn't just about acquiring knowledge – it's about embracing diversity and fostering global perspectives. With case studies from around the world and mentorship from industry experts, you'll gain insights into how digital marketing is practised across different cultures and contexts.

Unlock your potential as a digital marketing trailblazer. With our supportive learning environment and industry-aligned curriculum, the possibilities are endless.

Accreditation and Memberships

DMI Accredited

The Digital Marketing Institute is recognised worldwide as the gold standard in digital marketing certification. As students progress through the course, they earn six industry-recognised DMI certificates, and receive free DMI membership.

CIM Accredited

CIM accreditation means students will be able to gain industry-recognised qualifications at an accelerated pace.

UX Design Institute Accredited

We are in the process of achieving accreditation from the UX Design Institute.

BGA Membership

Arden University is a member of the Business Graduates Association (BGA), meaning students will receive complementary BGA membership.

AACSB Membership

Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB).

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Professional accreditation

The Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.

Learn more

Course details and modules

Beginning with business fundamentals, the programme progresses to impart the technical competencies needed for a digital marketing career. It emphasises high-demand industry subjects like social media management, SEO, CX/UX design, content management, digital communications, brand management, and data analytics.

Digital Resource Hub

The Digital Resource Hub offers practical certifications to enhance your digital marketing studies. You’ll have access to free resources in web analytics, SEO, email marketing, social media marketing, digital advertising, website creation, copywriting, and graphic design from leading organisations such as Google, HubSpot, LinkedIn Learning, Adobe, and more. Additionally, the Hub features the latest podcasts, videos, and articles in digital marketing, making it a valuable resource for staying updated on industry trends.

Meeting the tutors and students online and then having the opportunity to meet again in person is such an incredible experience. The courses are well explicated and the tutors are great. Classes are engaging and students are supportive of each other. I’m proud to be an Arden student and I would certainly recommend this course to others.

Youssef Yehya

MSc Strategic Digital Marketing - Berlin Campus

Modules

Level 4

Understanding Digital Marketing (20 credits)
Content Production (20 credits)
Audience Fundamentals (20 credits)
Managing Social Media (20 credits)
Building Digital Platforms (20 credits)
Resource Management (20 credits)

Level 5

Digital Advertising (20 credits)
Search Engine Optimisation and Copywriting (20 credits)
User Experience Design (20 credits)
Digital Marketing Campaigns (20 credits)
Research for Digital Marketing (20 credits)
Digital Internship (20 credits)

Level 6

Digital Marketing Analytics (20 credits)
Global Brand Management (20 credits)
Digital Marketing Strategy (20 credits)
Strategic Customer Experience Design (20 credits)
Digital PR (20 credits)
Digital Marketing Showcase (20 credits)

How do we assess you?

Our practical and innovative assignments are specifically designed to enhance your employability. That means you’ll be given the opportunity to apply your knowledge and digital skills to 'real-world' scenarios. Examples include:

Creating a social media strategy
Building a crisis PR plan for an organisational case study
Pitching a digital marketing campaign
Mobile app prototyping and creative portfolio development

Assessment methods range from traditional reports, presentations, case studies, and projects to more digital skills-based formats like websites, reflective blogs, vodcasts, creative portfolios, pitches, and CX/UX journeys.

Industry-Recognised DMI Certifications

As part of your DMI-accredited degree, you’ll earn six professional certificates directly from the Digital Marketing Institute (DMI). Each certification is tied to a specific module and gives you practical, job-ready skills that you can showcase on your CV and LinkedIn profile.

Certifications students earn:

Social Media Marketing Certificate: Gain hands-on expertise in social media and AI-powered content and campaign strategies.
Paid Search (PPC) Certificate: Master paid search fundamentals, campaign optimisation, and performance reporting.
SEO Certificate: Learn how to improve search rankings, optimise content, and build an effective SEO strategy.
Data & Web Analytics with GA4 Certificate: Develop skills in analytics, reporting, AI, and configuring GA4.
Digital Strategy Certificate: Understand how to align digital strategy with customer personas, brand positioning, and the buying journey.
Customer Experience Certificate: Learn how to track, analyse, and enhance customer experience at every touchpoint.

Study options

This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford

BA (Hons) Business (Marketing)

Part-time online learning

How does it work?

Studying this course online gives you the ultimate in convenience. You can enrol with Arden from anywhere in the world and study your degree from the comfort of home, without the requirement to attend classes in a physical location.

Our online students study their degree through ilearn, Arden’s university campus in the cloud. ilearn provides everything you need to study at university. It offers an integrated virtual learning experience, including your virtual classroom, lecture theatre, and access to our Library Portal. The portal includes an extensive digital library including thousands of journal titles, eBooks, and academic and industry databases which you can use to research your assignments and projects. All of these materials are provided to you free of charge and contain all the research information you’ll need to complete your degree with us.

ilearn is also integrated with Zoom, making it easier to chat with your course tutor during your scheduled seminar sessions. You can even integrate our study materials into your Kindle, making it possible to study wherever you have your Kindle handy.

Studying online doesn’t mean studying alone. As well as receiving regular feedback and guidance from your course tutor, you’ll be studying with like-minded students whom you can meet with through our Unitu community, and you’ll have access to community message boards to discuss your course and the topics being raised within it. We’ve even set up community boards embedded into each of the course modules so you can have discussions with your tutor and classmates on the topics you’re currently learning.

Online learning students resident in the UK can apply for a Maintenance Loan if they cannot attend their course in person because of a disability. Please find more information on our fees and funding page. If you're a student from Scotland, Wales, or Northern Ireland you can find information on Living Cost Loans from your student finance body.

Learn more about online learning

Entry requirements

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What you need to study with us

Our aim is to make learning as accessible as possible by ensuring that you can study in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through ilearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing thousands of ebooks, as well as tools for creating assignments, keeping notes, and collaborating with other students on your course.

Eligibility

To be eligible for our BSc (Hons) Digital Marketing, you must have:

Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent

Do you have work experience? We’re happy to consider an application from you if you can show us that you have the motivation and at least two years of work relevant experience to study this degree. We’ll ask you for a personal statement that demonstrates your ability to study the course, along with references and evidence of your previous work experience.

If you do not currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course.

English proficiency

IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

Course fees and funding

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Meet the faculty

For over twenty years, Gillian worked in senior marketing positions leading teams and directing the marketing strategy for several high-profile tourism, events, and cultural venues in the UK. Gillian joined Arden, where she has been responsible for setting up the department and planning an innovative suite of digital marketing and sales programmes. In her role at Arden, Gillian strives to help our ambitious students to grow faster, equipping them with the latest innovative marketing skills for them to be successful in their marketing careers.

Gillian McCurdy

Head of Department - Marketing

Career prospects

Digital marketing comprises 70% of UK companies' marketing budget (WordStream). The field has seen significant growth, with global digital ad spending surpassing $600 billion in 2023 and projected to reach $730 billion by 2027 (MarketWatch). That means there's a pressing need for proficient digital marketing practitioners. This programme equips you with the knowledge and practical skills needed for modern digital marketing practices.

related courses

What will the BSc (Hons) Digital Marketing do for me?

This degree has been designed to give you the practical skills, industry recognition, and professional confidence needed to succeed in the rapidly growing digital marketing sector. As a DMI-accredited course, you’ll earn six industry-recognised certifications from the Digital Marketing Institute as you complete key modules which will strengthen your work profile.

Cultivate essential ‘life skills’, such as self-awareness and management, digital literacy, research, argumentation, numeracy, critical thinking, and analytical ability.
Demonstrate proficiency in some of the most important skills in digital marketing today.
Gain insight into applying your digital marketing expertise within a professional setting.
Acquire the skills necessary to transition into a digital marketing role or advance to a higher position within the marketing field.

What can I do after Arden University?

The main objective of this programme is to support your practical implementation of modern digital marketing practices. This ensures you graduate with the necessary skills and knowledge to succeed in the industry. Here are a few career options you might consider:

Digital Marketing Analyst
Digital Marketing Manager
Social Media Manager
Content Strategist
Copywriter
UX/CX Specialist
SEO Specialist
Email Marketing Specialist
PPC Manager

Industry skills

Digital Marketing Institute (DMI)

This course is accredited by the Digital Marketing Institute. As part of your studies, you’ll earn six industry-recognised DMI certifications through the successful completion of key modules, giving you practical, job-ready skills that strengthen your professional profile.

Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the global standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.

The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.

While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.

Chartered Institute of Marketing (CIM)

We are in the process of achieving accreditation from the CIM.

Students completing this course will gain exemptions for the CIM Certificate and Diploma qualifications, meaning you will only need to complete one or two modules instead of three.

The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.

The CIM helps and supports its members at every stage of their marketing careers. It focuses on developing your marketing capabilities and informing you about industry developments and employment opportunities across the sector – providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.

The cost of your CIM Affiliate Membership is included while you study with us, giving you access to all these resources and more.

UX Design Institute

We are in the process of achieving accreditation from the UXDI.

Arden partners with the UX Design Institute to deliver top-tier education to future UX professionals and leaders, aiming to establish a global standard in UX education. The institute offers a clear and objective measure for professionals and employers to assess and validate UX skills and knowledge.

This collaboration provides in-demand UX credentials and connects you to the wider UX industry. It also equips you with job-ready skills, boosting your employability while offering support at every step.

Association to Advance Collegiate Schools of Business (AACSB) membership

Arden University is a member of the prestigious Association to Advance Collegiate Schools of Business (AACSB). AACSB International is a global association of leaders in education and business dedicated to supporting and advancing quality business education worldwide.

This membership reflects the fact that Arden University has successfully matched the high standards required by the AACSB and enables the sharing of ideas and the exchange of best practices between global business schools.

Membership also gives our faculty members access to in-depth data and research to support the development of our courses and teaching methods, ensuring that we are able to provide you with the best possible university experience.

Business Graduates Association (BGA)

The BGA is a membership and quality assurance body. As a member, Arden University have signed up to the BGA Charter, committing their institution to responsible management practices and lifelong learning, positively impacting their students, communities, and the economy. This shows our students that we are demonstrating responsible management ourselves, as well as it being a central theme that runs through our own courses.

As Arden University is a member of the Business Graduates Association (BGA), students will receive complimentary BGA student and graduate membership. Through this membership, current students will have access to the BGA Career Development Centre, packed with interactive tools, e-learning content, partner discounts and the latest job opportunities. This is a lifetime access, which means students will continue to have access to these services even after they graduate.