This dual professional accredited (DMI and CMI) MSc Strategic Digital Marketing course will teach you the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for career switchers and professional marketers looking to move into more senior roles. This course provides you with complementary knowledge of data driven marketing practices, user experience (UX), and Martech, alongside skills in critical thinking, building brands, leadership, and digital creativity.
Designed to open up a variety of career opportunities in marketing across a variety of sectors, the master’s in strategic digital marketing will show you how to create a structured, strategic marketing plan with digital tactics and tools, for any organisation or business – a highly sought after skill in today’s job market. You’ll also have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. The course provides you with the skillset you’ll need to respond to future changes in marketing technology and consumer experience, helping you future-proof your career through the ability to adapt your marketing knowledge to any environment.
What makes this master in strategic digital marketing stand out is its focus on practice-based learning. The course integrates a variety of leading edge digital tools and software which means you’ll develop the ability to evaluate the application of marketing strategies and tactics in context, and will graduate with a deeper understanding of how to shape high-level marketing activities and manage creative global marketing plans successfully.
During the MSc Strategic Digital Marketing course you’ll explore the general marketing environment as a whole and then consider the impacts of digitisation on the contemporary marketing environment. You’ll develop the ability to critically analyse data and apply theories of marketing from technical and creative perspectives, helping you become a highly capable and employable marketing professional.
I like that the course encourages you to study independently, but you still have guidance and can ask the tutors questions whenever you need clarification. The online learning aspect of the course and the features available on ilearn have been excellent.
Your assessment takes place entirely through coursework, and has been designed to mirror professional marketing practice to enhance your employability. For example, the creation of campaign plans, design of digital artefacts, digital projects and customer journeys all form part of the course assessment. This will give you the opportunity to apply the knowledge and skills gained in each module in the context of ‘real world’ strategic digital marketing scenarios.
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.
To be eligible for our MSc Strategic Digital Marketing, we need to see that you have:
We also consider applications from candidates who lack formal qualifications but possess at least five years of relevant managerial experience in any discipline.
We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here.
Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.
We design our marketing courses with an emphasis on the student learning experience and international industry standards. Our course content is reviewed regularly to ensure you are getting the most relevant and up-to-date marketing information possible. I look forward to welcoming you to the Arden University family.
Studying your master’s in strategic digital marketing degree with Arden University is all about preparing yourself for a successful future career. As well as mastering a number of advanced skills, you’ll graduate with a stand-out CV that sets you apart in today’s competitive job market. So, whether you want to progress to more senior positions in your current organisation, or you want to begin a new career in marketing after working in a different discipline, this course will provide you with the knowledge and competencies you need to succeed.
You’ll gain a wide range of leadership, technical, and creative skills on your MSc Strategic Digital Marketing course. And, because we focus on the practical application of your studies to the real world, you’ll find that these marketing skills are transferable across a wide range of roles. Whilst studying, you will:
This strategic digital marketing course will help you develop the right skills and knowledge to accelerate your career to a senior marketing role. Our academics work to ensure that the modules you study on the course cover real marketing scenarios and are career focused. This means that when you graduate you’ll have the skills required to enter a variety of professional marketing roles. Knowledge of digital marketing and marketing theory is applicable to a range of business sectors, from technology and FMCG, to healthcare and the non-profit/charity sector. Some future roles that you might want to consider after graduation include:
Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential.
The DMI partners with representatives from leading brands such as Google, Facebook, Microsoft, and LinkedIn to build a framework that bridges the digital skills gap, ensuring your curriculum is up-to-date and meets the real employability needs of the digital marketing industry.
While you’re studying your DMI accredited course with us, we’ll cover the cost of your student membership, giving you access to a wide range of valuable resources, including exclusive industry-focused short courses, webinars, articles, and toolkits, careers guidance, and networking opportunities with its 170,000+ global members.
The Chartered Institute of Marketing (CIM) is the world’s largest organisation for professional marketers and plays a key role in setting industry standards.
The CIM helps and supports its members at every stage of their marketing careers, helping you develop your marketing capabilities and keeping you informed about industry developments and employment opportunities across the sector – focusing on providing you with the ‘4Cs’ of CIM membership: Career, Capability, Community and Content.
The cost of your CIM Affiliate Membership is included while you are studying with us, which gives you access to all of these resources and more.
Arden University’s Faculty of Business is an esteemed member institution of the Business Graduates Association (BGA), an international quality assurance body of world-leading education providers who share a commitment for responsible management practices and lifelong learning. Membership with the BGA means that Arden University will support its students’ professional growth, allowing them to contribute to an international network in which ‘Leaders Never Stop Learning’.