Business (Marketing)

BA (Hons)

Study level
3-9 years
Study locations
Berlin or Online
Accredited by
BA (Hons) Business (Marketing)

Course Overview

Accelerate your way to a career in business and marketing with a CMI accredited degree. Looking to develop your understanding of business? Keen to gain advanced marketing skills and knowledge? On this course, you’ll learn everything you need to know to demonstrate to employers that you can support real change in their organisations. 

Our BA (Hons) Business and Marketing degree is designed to bring out your best potential, focusing on skills and knowledge specific to marketing, strategy planning and communications, which can be applied to a range of sectors and industries across the world. All you need to get started is the desire to learn, the confidence to step out of your comfort zone and the drive to do your best.

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Find out more about this degree programme and the modules covered by downloading our degree brochure.
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Fast track your career with Arden
Arden courses are designed so that you can study additional programmes alongside them. Find out more about how you can study an additional industry certified course alongside your studies.
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Your CMI membership
This course is accredited by the Chartered Management Institute (CMI), so you’ll leave with a CMI qualification in leadership and management alongside your degree. The cost of CMI membership is included while you are actively studying with us, which gives you access to a range resources and events.

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Marketing is a core part of any business - not just in attracting customers, but in feeding intelligence to the management team with effective decision making and planning. The modules you’ll take on this degree are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of businesses.


You have 3-9 years to complete this business (marketing) course, meaning that you can take up to 3 years to complete each level; however, most of our students complete the course within 3-6 years. 

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise and Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

How do we assess you?

The way we assess our students gives you regular opportunities to demonstrate your strengths and knowledge in a variety of ways. That’s why we choose a range of different methods to assess and track your progress. These methods include: 

  • Assignments
  • Essays
  • Presentations
  • Case studies
  • Portfolios of work
  • Exams

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can join us, wherever you are.

That's why we keep our requirements simple. All you need is a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

With this one tool, you'll be able to access information, advice, support, learning materials and our online library, as well as create assignments, keep notes, and collaborate with other students effectively.


To be eligible to study this BA (Hons) Business and Marketing degree, we need to see that you have: 

  • Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent
  • OR, you must have completed a recognised Access Programme or equivalent

English Proficiency

  • IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent

We also offer an internal English test for applicants. More information on this can be found here.

We are happy to consider an application from you if you can show us you have the motivation to study this business (marketing) course. 

We’ll ask you for a personal statement that demonstrates your ability to study the course. We may also want references and evidence of relevant experience.

Find your country

Use the dropdown above to find course fees and funding information for your country. If you can’t find information for your country in the dropdown, visit our International support page.

Before you decide to enrol on your degree programme, it’s always nice to know exactly who you’ll be learning from and spending time with. The School of Business and Management is made up of a group of experienced, qualified and enthusiastic tutors who design the courses alongside leaders from the business community. 

We don’t expect students at undergraduate level to have a clear career path in mind. Instead, we prepare you with a range of transferable skills that will give you the confidence to eventually make the choice about where you fit best. And with a business and marketing degree under your belt, you’ll have a world of opportunity waiting for you. 

What can a business and marketing course do for me?

In short, everything! By covering a wide range of exciting topics, you’ll have your pick of several career paths after graduating. While studying, you will: 

  • Gain professional level skills in business, supplemented by an understanding of marketing in particular
  • Understand key aspects of current practices in marketing as well as emerging developments
  • Develop essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
  • Learn how to effectively communicate through a variety of media 
  • Gain awareness of entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

What can I do after Arden University?

Marketing is essential to the growth, performance and profit of every organisation, so successful graduates from this business and marketing course will have a number of opportunities across private, public and voluntary sectors. Some job roles you might want to explore include: 

  • Brand Manager
  • Campaign Manager
  • Communications Manager
  • Sales and Marketing Manager
  • Marketing Executive
  • Communications Executive or Assistant
  • Event Organiser
  • Product Manager
  • Public Affairs Consultant
  • Public Relations Account Executive
  • Public Relations Officer

Your next step into the professional world

Achieving your BA (Hons) Business (Marketing) degree will help you to accelerate your career progression. But there’s more! Beyond the core programme itself, Arden students receive additional support and guidance, developing your employability and CV even further.

Throughout your studies, you’ll have access to student support advisors who are here for you. They’ll help you to enhance your academic skills, guide you with your orientation and offer tailored career support. This means you’ll receive direction at every stage of your degree from our extensive community of students and fellow alumni, who can offer 1-2-1 advice for your future beyond Arden University.

Outside of this, you’ll also have unlimited access to our online platform, iLearn – providing you with all the learning resources and tools needed to excel in your studies.

Which study mode is right for you? You’ll have the choice to complete your degree via online learning or blended learning. Here’s a quick summary of both options, so you can choose the flexible learning model that works best for you. 


This course was the best decision I have ever made. It's given me a chance to have a career in a subject I love, and it’s given me more confidence in myself and my ability to succeed.

Martine Crawford
Martine Crawford
BA (Hons) Business (Marketing)
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Blended Learning

How does it work?

Blended learning involves face to face, on campus, teaching, including eight hours of time-tabled classes spread over two mornings, afternoons, or evenings, at one of our study centres. This study mode provides an element of structure to your day, where you’ll join your fellow classmates at specific times to learn. 
Students are then required to complete the rest of their studies online at a time and place that suits them.

With blended learning you can choose to study weekdays:


  • two mornings (9.00am to 1.00pm)


  • two afternoons (1.30pm to 5.30pm)

Find out more about Blended Learning.

Online Learning

How does it work?

With online learning, you decide when and where you work through your self-guided learning materials, without being held to a set lecture timetable. If you’re interrupted during a lesson, simply pause the materials and continue later. You can also communicate and collaborate with your tutor and classmates through live online forums and email. 

Find out more about how Online Learning works.